Country profileJapan Summary of MPOWER measures inJapan Complianceisscored0—10 where 10 is the highest level of compliance. Compliance is measured only for P and E.The methods used tocompilethis profile are described in the technical notes of theWHO report on the global tobacco epidemic,2025. WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Adolescents survey:National survey on underage smoking and drinking, 2021;National, ages Junior-High These rates are modelled using all national survey data published since 1990 to estimate the underlying prevalence trends bysex, then applying age-standardization to allow comparison with other countries. They do not necessarily resemble country data from2023. See the report for further details. WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Subnational laws on smoke-free environments Subnational laws that ban tobacco smoking in any or all of theplaces mentioned above exist. Anti-tobacco mass media campaigns between 1 July2022and 30 June2024 WHOreport on the global tobacco epidemic, 2025Country Profile:Japan WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Tobacco taxation policyand pricesas at 31 July2024 Affordability WHOreport on the global tobacco epidemic, 2025Country Profile:Japan WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Use of earmarked tobacco taxesfor health No earmarking of tobacco taxes for health reported. 2024Type of excise appliedSpecificUniform excise taxappliedYes (uniform), No (tiered/varying rates)YesGreater reliance on specific tax in mixed excise regime—Minimum specific tax applied in ad valorem or mixed excise regime—Minimum pricepolicyNoRetail price used as base of ad valorem component in ad valorem or mixed excise regime(or retail price exclusive of VAT)—Specific tax component automatically adjusted forinflation (or other)NoPrice dispersion: share of cheapest brand price in premium brand price(the higher the % the smaller the gap)71.67%Price gap decreased between 2022 and 2024Yes 2024 WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Annual tax revenues from tobacco products at the national/federal level WHOreport on the global tobacco epidemic, 2025Country Profile:Japan Legend: Summary of MPOWER measures(see page 1)