零售在十字路口 2026 掌控你的未来

Executive operate omnichannel 85% 86% Retail sits at a crossroads, one whereAI meets human experience, wheredata-driven innovation collides withemotional design, where legacy This crossroads and its manyconvergences don’t reveal multiplepaths forward. There’s only oneway out, and it’s a path that 99% Activity,but not progress But this is a deceptive story. These numbers indicateinvestment, but not transformation. It’s activity, but We conducted a survey of 750 senior retail leaders and retail executivesfrom across the globe. The numbers look promising on the surface: Everyone’s investing.Very few are transforming. What we really see is a dangerousexecution gap that’s widening. Whilevirtually all large retailers pursuesimilar digital initiatives, a pattern of The data reveals why retailersare unable to architect cohesive And rather than build thoseexperiences, they tell themselvescomforting lies that frametheir disparate investments 03 “We personalize at scale.” The vast majority of retailers, 86%, claim they canpersonalize, but only 14% deliver real-time, omnichannelrelevance. The rest practice sophisticated demographicprofiling. They know their customers’ purchase history 02 The lies “We’re AI-powered.” Everyone’s piloting. Very few are performing.One-third of retailers remain trapped in testing cycles whilea handful of competitors deploy agentic AI for autonomousdecision-making across demand forecasting, dynamic Far too often, organizations imagine digital transformationas a checklist. Invest in this, implement that, and the But it is rarely so straightforward. Digital transformationdemands a cultural overhaul. It’s not a phase.It’s foundational 01 04 “We’re data-driven.” “We’re digitally transformed.” Our survey shows three in four retailers don’t use ROAS orperformance metrics. In an industry where average marginshover around 2–3% and customer acquisition costs continue 52 percent of retailers claim to have undergone fulltransformation. And yet, their customer journeys remainfragmented across checkout lines and click-to-cartworkflows. Inventory visibility stops at the store’s doors. Most retailers have added digital capabilities withouttransforming the fundamental mechanics of how they sell, Contents Valtech’s stance 8 The great retail execution gap 12 Intersectional architecture 18 24 33 Conclusion 35 Why this analysis matters now Market conditions have shifted. Transformationisn’t an opportunity but a necessity. The gap Valtech’s stance This isn’t about choosing between apparentbinaries. It’s about orchestrating them into unifiedretail ecosystems that create positive loops.Every customer interaction generates data that 700 responses were from largeretailers, with $500 million or more This report is based on a surveyof 750 retail executives across 50 responses were from organizationswe call disruptors, with $100 million or Retail leaders know their investmentsaren’t driving the results they’d hopefor, but they’re unable to push theirtransformation agendas further. The strategic imperative:Build innovation velocity The only way out is through, which means speeding up the pace of innovation.If you’re still experimenting with subscription models and rapid delivery, you’vefallen behind. If you’re still exploring social commerce, you’ve fallen behind. If The next three years will belong to retailers who stop planning transformation Three truths thatdrive winning strategies Integration beats accumulation. Unified commerce platforms that connect inventory, customer data and pricingacross every touchpoint will outperform suites of tools by order of magnitude.Walmart can fulfil online orders from 4,700 stores. Target can let customers return 02 AI is an operating system, not ornamentation. Competitive edge comes from applying agentic AI to retail’s core profitlevers — demand forecasting that reduces markdowns, dynamic pricingthat captures margin, inventory allocation that eliminates stockouts, service 03 Experience is a force multiplier. Technology enables. Human retail connects. Retailers who choreograph bothtechnical excellence and emotional resonance —like Sephora’s AI-poweredbeauty advisors or Nike’s data-driven but design-forward stores — capture Reject incrementalism Authors We designed this report to bea wake-up call from comfort andthe status quo. At Valtech, we standfor clarity and transparency, reject the myths of transformation. We’vehighlighted the risks retailers ignore Pascal Malotti Global Retail Strategy Leadpascal.malotti@valtech.com Our experts interpret data, highlightupcoming trends and challengethem — because at Valtech we believe We’ve exposed the gaps between retailstrategy and reality. We’ve challenged ShopExplore Support 02 AI-powered 01 Growth Emilie Robert Global Vertical Lead, Retailemilie.robert@valtech.com The great retailexecution gap “Digital” isn’t a collection of initiatives The end of future-back plann