2025年时尚零售业：万亿市场中的领先策略研究报告

 *$!) $ "$$ The modern consumer demands more than just products –they want unforgettable experiences. They’re moreconnected, more exacting, and more conscious of theirchoices than ever before. With global inflation showing signsof dropping further and consumer spending forecasted togrow by $3.2 trillion, shoppers will be ready to spend. So your brand needs to be ready for the bounce back. The fashion retail market is also projected to flourish in 2025 – exceedingfor the first time. Butwith the rise of Chinese giants, like Temu and Shein, making competition fiercer than ever, how is yourbrand planning to grab a slice of the trillion dollar pie?$1 trillion In 2025, consumers expect seamless, personalized experiences across every touchpoint and won’thesitate to abandon brands that don’t deliver. As an enterprise fashion brand, encouraging effortlessmovement between channels, engaging your customers on a personal level, and rewarding them forloyalty are key. Nailing the trends that win shoppers’ hearts and wallets will make or break your success. We spoke tointernational fashion brands from across the world. From our own customer base, to our parent companyABOUT YOU and its partners, like Adidas, Levi’s, and Dr. Martens, our network stretches across the fashionworld. This guide has everything your apparel brand needs to execute an unforgettable 2025 for you andyour customers. Whether you’re a shoe specialist or offer a wide marketplace assortment, US-based orworldwide, these are the trends you need to know about to thrive over the next year. Table of Contents Maximizing Fashion Retail Success Through Social Commerce01The Power of Diverse Shopping Channels03Tackling Retail Through Diverse Payment Methods04The Power of Sustainable Fashion05Transforming Experiences via Gamification and Loyalty Programs02 KIHCACGCFD>BI?=C<F>;:9IC8>EJ@@:??>7=6<JD=>E<@CI8>5<AA:6@: ywvqdxsvplnpsrskwpvmsilfv_xeeqv`irkniek]klgvdlvnZpvxlekcknpfvrdnplnkievd_vwd`kiev`dccps`p\vhZpvwd`kiev`dccps`pvcisYpnv^vciYklgvknvdlpvd_vnZpvcdwnv`sknk`ievibplxpwv_dsvspnikepswXuŒ”‘‘•“‰‹ˆ…•€••Ž‡~}••”‘‘”•ƒ•”ƒ•~„~{ Wein_dscwvekYpvhkYhdYvilfvvisplUnvTxwnvspwZirklgvZdtvmsilfwv`dllp`nvtknZv`dlwxcpswvSvnZpqUspvsptsknklgvnZpvsxepwvd_v`dlwxcpsvplgigpcplnXvolfvtknZvnZpvskwpvd_vxwpsRgplpsinpfv`dlnplnvVaQOj^vkl_expl`psvcisYpnklg^vilfvekbpvwZdrrklg^vqdxsvmsilfvZiwvpbplvcdspvdrrdsnxlknkpwvndv`irnkbinpvilfv`dlbpsnvivtkfpsvixfkpl`pvklvPNPLXvhZpvMxpwnkdlvkw^vispvqdxvspifqvndvepifvnZpvtiq^vdsvtkeevqdxvmpvep_nvmpZklf[|‚’•z†Šz• âÛ5Ø>7=:>Ý:×>ÏFÑ8J:F@:6>KI6Ô:9CFDÊÞÞ #J9=:F9C@C9>IF>76J?9Ø>7=:>:?>9<>5J?9<A:6><I89 oxnZplnk`knqvfskbpwv`dlwxcpsvnsxwnXvolfvxwpsRgplpsinpfv`dlnplnvVaQOjvkwvimdxnviwvixnZplnk`viwvknvgpnwvklvwd`kiev`dccps`pXvowvtpveddYvndvPNPL^v`dxefvknvsprei`pvkl_expl`psvcisYpnklg\ aQOvkwvinvkl_expl`klgvrxs`Ziwklgvfp`kwkdlwv`dcrispfvndvnsifknkdlievkl_expl`psvcisYpnklgXvynvZiwvnZpvrdtpsvndv`dllp`nvqdxsvmsilfvtknZvqdxsvixfkpl`pvdlvivfpprpsvepbpe^vmxkefklgvnsxwnvklvivtiqvnsifknkdlievkl_expl`psvcisYpnklgvkl`spiwklgeqvwnsxggepwvndvi`ZkpbpXvOdlwxcpswvispvgsdtklgvnkspfvd_vnZpvw`skrnpf^v`dccps`kiev_ppevd_vkl_expl`psvcisYpnklgXvhZpvwp`spnvndvwx``pwwvklvPNPLvekpwvldnvtknZvkl_expl`psw^vmxnvtknZvixnZplnk`knqXvaQOvkwvcdspvrdtps_xevmp`ixwpvknvspekpwvdlvspievrpdrepvwZisklgvspievp«rpskpl`pwvSvldnvrikfvrsdcdnkdlwXvynvnZskbpwvdlvnZpvgplxklp^vxl_kenpspfvbdk`pwvd_vqdxsvcdwnvedqiev`xwndcpswXuŽÆÉÅÄÀ½¿ÉÀÃǽɽ¾½ÁÅÄÂ½È óðíïîçêìëêíèòîéïæñëåêäãîñæñìëæ hZpvmsilfwvnZinvtklvklvPNPLvtkeevmpvnZdwpvnZinvpl`dxsigpvixfkpl`pwvndv`spinpvilfvwZispv`dlnplnXv—ZplvqdxvepbpsigpvaQO^vqdxv`spinpviv`dccxlknqvd_v`xwndcpswvnZinvfdlUnvTxwnvmxqvSvnZpqvifbd`inp°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yGKTC}GVJAWUVKUTFSsSD?CFUSRGD?SFBOAAUTSEWDS?GM?A;SUVMOMU>SJCAACRGVMFSsSMUVUTODUSUVMOMUBUVDSTODUFSSCJSBUMOSGVJAWUVKUTF=SN?GFSFWMMUFDFSD?ODSKCVFWBUTFS>CSVCDSFGBHA;S@OAWUSVWBEUTF=SPDcFSOWD?UVDGKGD;SOV>SKCVVUKDGCVSD?ODSD?U;SDTWA;SKTO@U=SPVS989`LSSHWTK?OFU>SHTC>WKDFSHTCBCDU>SE;SGVJAWUVKUTFSsSHTCCJSD?ODSD?GFSFDTODUM;SFDGAAS>TG@UFSTUFWADF=S_WDSUVDUTHTGFUSETOV>FSF?CWA>SJCKWFSCVSGVJAWUVKUTFSR?CSVCDSCVA;SF?OTUSD?UGTS@OAWUFSEWDS?O@USD?USHCRUTSDCSDWTVSJCAACRUTFSGVDCS>U@CDU>SJOVF<•¤ž¢– ž•¤ž§›šž™‡ˆ’•¦‘Žž•‡ž‰‘¤¤ž• •Œž„›Š“œ•†˜••…•¥¡—”‹•˜”£Ÿ¡†‹•—†‹£ƒ…•¥£ N?GVISEU;CV>SDTO>GDGCVOASGVJAWUVKUTSHOTDVUTF?GHF=S5CRSKOVS;CWTSETOV>SAU@UTOMUSD?UFUSKCAAOECTODGCVFSDCSUV?OVKUSETOV>SAC;OAD;SOV>SKCBBWVGD;SUVMOMUBUVDSOTCWV>SD?USMACEU:S6?ODSKOVS;CWS>CSDCSJCFDUTSAC