2025年Z世代零食的未来

"I craft my identitythrough what Iconsume" For Gen Z, consumption isn't justfunctional. It's identity in action.Every snack, meal and drink is asignal ofmood,valuesandaesthetic. In this report, we will explorehow Gen Z is snacking tocuratetheir identity. And how brands can createproducts that young peoplereallywant. Meet theZs Gen Z span the ages of16 to 28. A generation thatlivesacross school hallways and wedding aisles, dormrooms and boardrooms. They areNOTa single cohort. Within Gen Z exists different tribes and micro-generations. There are theZillennials, for example. Those on the cusp between Gen Z andMillennials. TheZillennialsare a digitally-native group shaped by Millennial leanings towardsnostalgia, stability and a search for balance. Then there'sGenZalpha, occupying the neverland between Gen Z and Gen Alpha. They entered adulthood in a post-TikTok world but are still rooted in Gen Z values ofauthenticity, self-expression and askepticismof the status quo. Gen Z is fluid, overlapping and full of contradictions. And brands can get lost in thechaos. Understanding the needs and values that unite these tribes is the key to successful,Gen Z-friendly NPD in 2026. We are Black Swan Data The insights inside this report do notcomefromsurveys,panelsorfocus groups. Our technology applies AI and predictive analytics tomillions of social and online posts to understandconsumer behavior. It identifies, connects and predicts future consumerneeds and emerging trends with89%accuracy. Leading CPG brands are leveraging this data to makefaster, more confident, evidence-driven decisions alongeach stage of the innovation process. Ourdata explained METRICS Our platform and consultancy is powered byour uniquedata,methodologyandmetrics. Trend PredictionValue(TPV)Ranks every trend based on its futuregrowth potential. How does it work? Volume Our platform retrieves all therelevantconsumer posts in a category;in this example,58+ millionposts related toSnackingin theUSA. We use AI and data science to isolate all theindividualtrending topics andbehaviorsandunderstand how theycluster and ladder-upinto category growth drivers. Growth The year-on-year increase or decreasein conversation volume around a trend. This dynamicsegmentation frameworkisrefreshed monthly and evolves as consumersand thecategory evolves. Gen Zsnacking tribes We've isolated all the Gen Z conversations inour USA Snacking data to identify thekey tribeswithin this demographic. Each tribe is united by unique characteristics and passions. In thisreport, we will delve into the needs and interests of theSnack Squad. Matcha SamuraiTea Meet theSnack Squad Ya BoyCharnoyCandy/Confections This primarily female audience (69%) is characterizedby their affinity forbold flavorsandviralsnack brands. StarrySoft Drinks SheglamCosmetics Their interests reveal a penchant for vibrant creativity, mirroring a collective lovefor spontaneous snacking experiences. The Summer I Turned PrettyTV Consumption habits Discovery fueled bysocial mediaThey discover new flavors and global trends viaTikTok,PinterestorYouTubeShorts, where food creators mash up cultures, textures and heat levels. Tb4ypodcastPodcasts LionfieldMusic Trend-driventrialists Highlyimpulsiveandin-the-moment–they're the first to try a trending productjust to be part of the conversation. Cooking with MarshmelloYouTube CulturalcuriosityThey’re not necessarily foodies, but they areculturally curious. Global snacks or ingredients give them an accessible way to experience other cultures. Tristan ClauseneSports/Video Games Personalizationover perfectionThey love experimenting and adding their own twist. Choice matters. They LalaSocial Media gravitate toward brands that let themcustomize spice levels,mix flavorsorremixingredients. Princess AmeliaFamily Life Qwazee(Content Creator)Social Issues BL ACKSWANDATA What’s drivinggrowth insnacking? We've indexed Gen Z's key needsagainst the10 drivers of growthinUSA Snacking. In this case, Gen Z consumersoverindexwith theExperiential Elementsdriver. Taste & FlavorandTexturereally matters to GenZ.Especially fortribes like the Snack Squad whoseek bold, sensory snacks and are attracted by thenovel, global products they see on TikTok. In this section we will explore how brands shouldtap into sensory or global appeal to win with Gen Z. Growth Drivers,USA Snacking, May 2023–May 2025 From gourmetto grounded Gen Z snackers are moving towardssnacks that feelrealandrooted. While experiential cues like gourmet and premiumstill signal quality, they feeltoo polishedandimpersonalto Gen Z–a demographic that valueorigin and meaning. They're fascinated bystreet foodandsmall batchitems. As well as snacks that aretraditionallymadeandrooted in tradition. Knowing who made a snack and where it comesfrom makes the experience moremeaningful. Our data also predicts that Gen Z's desire forauthenticity will shift snacks from "inspired by" or"(cuisine)