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Big Opportunities for Brands to Attract andEngage Game Fanatics, Fans and Followers “The gaming industry isnavigating a new playing fieldwith shifting rules. Double- “The gaming industry is at a pivotal moment, with everyone asking the same question, ‘Howdo we gain momentum?’” said Ernesto Pagano, a BCG managing director and partner,“While a groundbreaking innovation may shape the long-term future, the near-term path “The gaming industry is navigating a new playing field with shifting rules. Double-digit growthis no longer guaranteed, and bigger bets now come with bigger risks,” said Giorgo Paizanis, aBCG partner. “The levers for growth are still there but they’ve evolved. Companies that think Boston Consulting Group reports the gaming industry, once synonymous with double-digitgrowth, now finds itself at a crossroads. Rising interest rates, the return of players to officesand classrooms post pandemic, and high-profile games failing to meet expectations have The industry now faces a cascade of challenges: project delays, significant layoffs, and evenshuttered studios have become all too common. The current gaming landscape highlights an To capitalize on new trends and drivers — and increase growth — the BCG recommends Embrace AI and automation for efficiency.Along with accelerating the creation ofgame assets, including level designs and character dialogue, GenAI can automatemany of the repetitive tasks involved in game development such as playtesting, Develop a subscription strategy.The beauty of subscription models is theiremphasis on recurring revenue. Games as a service — whether for a single game or Take a nuanced approach to price increases.Revenue growth through priceincreases can be tricky and controversial but may be inevitable. The goal shouldbe to implement price increases gradually by offering premium versions, in-game Explore advertising.BCG’s survey findings on ad perception support making adsa larger portion of the revenue mix, with developers introducing ad-supportedmodels in traditionally ad-free game environments. The research projects that ad Go direct-to-consumer.The research anticipates that more developers will seekways to reduce their platform fees, which typically amount to 30% of a game’sselling price. Emerging laws and regulations, such as the EU’s Digital Markets Act, Monetizing emerging markets.According to the survey, 43% of gamers inemerging economies planned to increase their playing time in the future,compared with 19% of gamers in developed economies. To better monetize large Focus on untapped demographics.Older adults and young children are twopromising segments for growth. These generations often play together so while GLOBAL GAMING MARKET INSIGHTS •The global online gaming market size was valued at USD 208.33 billion in 2024. Themarket is projected to grow from USD 225.28 billion in 2025 to USD 424.14 billion by 2032, •Online gaming involves playing video games via the internet, alongside or in competitionwith other players. Online games can be accessed on various devices, including dedicated •Market growth has given rise to the concept of microtransactions, where players canpurchase in-game items or upgrades, contributing to the financial success of game •Integrating generative AI in online gaming enhances game creation and playerengagement. AI systems can create intricate environments, levels, characters, and evencomplete storylines, decreasing the time and expenses involved in game development. •Cloud gaming is transforming the gaming landscape by eliminating the need for expensivegaming hardware. Traditionally, players require powerful consoles or PCs to run the latesthigh-end games. However, with cloud gaming services, players can stream games directly •As cloud gaming and game streaming continue to develop, more partnerships andcollaborations between game developers and streaming services are expected. In thelast decade, for example, the Esports sector has experienced phenomenal growth, withthe emergence of new markets, professional players, teams, leagues, funding, and prizes. •Separately, the global market for Gamification was valued at US$43 Billion in 2024 andis projected to reach US$172.4 Billion by 2030, growing at a CAGR of 26.1% from 2024to 2030. Gamification is adding game mechanics into non-game environments, like a future development ofgamification, includingadvancements inimmersive technologies,increased personalizationthrough artificial •With developments in mobile technology, modern smartphones are now equipped withpowerful processors, high refresh rate displays, and advanced GPUs, which supporthigh-quality graphics and engaging gaming experiences. This has enabled developers to •As online gaming becomes more popular, cybersecurity and data privacy issues haveemerged as significant challenges for gamers and game developers. Cybercriminals •Blockchain technology has introduced Play-to-Earn (P2E) models, offering a newopportunity