2025年移动互联网连接状况：了解中低收入国家的移动互联网使用情况

Mobile Internet The GSMA is a global organisation unifying the mobileecosystem to discover, develop and deliver innovationfoundational to positive business environments andsocietal change. Our vision is to unlock the full power ofconnectivity so that people, industry, and society thrive.Representing mobile operators and organisations acrossthe mobile ecosystem and adjacent industries, the GSMA Partnership| This material has been funded by UK Aid from the UKGovernment; however, the views expressed do not This document has been financed by the SwedishInternational Development Cooperation Agency, Sida. We invite you to find out more atgsma.com The Connected Society programmeworks withthe mobile industry, technology companies, thedevelopment community and governments to increase This report is based on research funded in part bythe Gates Foundation. The findings and conclusions For more information, please visitwww.gsma.com/connected-society Authors:Matthew Shanahan, Kalvin Bahia To get in touch with the Connected Society team,please emailconnectedsociety@gsma.com Contributors:Abi Gleek, Claire Sibthorpe,Boralba Kapllani, Rosie Leary, Simran Jena Published:September 2025 GSMA Intelligenceis the definitive source of globalmobile operator data, analysis and forecasts, andpublisher of authoritative industry reports and research.Our data covers every operator group, network andMVNO in every country worldwide – from Afghanistan to GSMA Intelligence is relied on by leading operators,vendors, regulators, financial institutions and third-partyindustry players, to support strategic decision makingand long-term investment planning. The data is used as Our team of analysts and experts produce regularthought-leading research reports across a range of www.gsmaintelligence.cominfo@gsmaintelligence.com Contents 1.Frequency and diversity of mobile internet use 2.Mobile internet use by device type 3.Engagement levels for different mobile internet use cases 4.Awareness of mobile internet use cases Appendices Understanding MobileInternet Use in Low- andMiddle-Income Countries In an increasingly digital world, the ability toconnect is more important than ever. However,internet access alone is insufficient. It is equallyimportant to ensure all individuals can use it tomeet their needs. This requires moving beyondlooking at basic mobile internet adoption toconsider the frequency and diversity of usage. While the majority of mobile internet usersaccess it on a daily basis, usage is oftenconcentrated on a limited number of widelyadopted use cases. Some people remainunaware of the different activities mobile This report uses the results of theGSMA ConsumerSurvey. The surveyaims to understand access to – anduse of – mobile and mobile internet inLMICs. During 2017–2024, the GSMA hasconducted nationally representative face- More information on the GSMA ConsumerSurvey can be found in Appendix 1. 1.Frequencyand diversityof mobileinternet use A large proportion of mobile internet users accessit daily, but many limit use to just one or two activities Once people start to use mobile internet, it oftenbecomes an integral part of their daily routines.Across the countries surveyed, an average of 82%of mobile internet users report using it daily. In onlyfour countries are less than 80% of users making Many mobile internet users use it for just one ortwo activities – even those who use mobile internetevery day. For example, in urban areas in Egyptwhere the majority of mobile internet users (92%)use it each day, only half use it for three or moreactivities per day. This also varies by countryand within countries. In almost all the countriessurveyed, rural respondents, women,3thoseaged 35 and over, and low-literacy respondents This is not a universal experience, however. Whilemobile internet adoption typically results in dailyuse in the Asian and Latin American countriessurveyed, the pattern is less consistent across theAfrican countries included in the study. As manyas 93% and 83% of mobile internet users areusing it daily in Egypt and Senegal respectively,while this drops to as low as 55% in Ethiopia. GSMA analysis also shows that the number ofdifferent activities people engage in on a weekly 2.Mobileinternet useby device type Mobile internet use is influenced significantly by thetype of device owned Levels of mobile internet use are different forbasic, feature and smartphone owners. Acrossthe countries surveyed, there is a strongcorrelation between smartphone ownership andmobile internet adoption and use. Smartphoneowners are significantly more likely than thosewho do not own a smartphone to be aware of and 4% of urban and rural feature phone owners.Among urban and rural smartphone owners, asmany as 62% and 42% make regular and diverseuse of mobile internet. Interestingly, some of thegaps close too. For example, once women own While mobile internet use varies by type ofhandset, ownership itself also plays a ro