2025年移动互联网连接状况：支持互联网的手机和数据的可负担性

Mobile Internet The GSMA is a global organisation unifying the mobileecosystem to discover, develop and deliver innovationfoundational to positive business environments andsocietal change. Our vision is to unlock the full power ofconnectivity so that people, industry, and society thrive.Representing mobile operators and organisations acrossthe mobile ecosystem and adjacent industries, the GSMA Partnership This material has been funded by UK Aid from the UKGovernment; however, the views expressed do not This document has been financed by the SwedishInternational Development Cooperation Agency, Sida. We invite you to find out more atgsma.com This report is based on research funded in part bythe Gates Foundation. The findings and conclusions the mobile industry, technology companies, thedevelopment community and governments to increase For more information, please visitwww.gsma.com/connected-society Authors:Matthew Shanahan, Kalvin Bahia To get in touch with the Connected Society team,please emailconnectedsociety@gsma.com Contributors:Abi Gleek, Boralba Kapllani,Claire Sibthorpe, Harry Fernando Aquije Ballon,Rosie Leary, Simran Jena GSMA Intelligenceis the definitive source of globalmobile operator data, analysis and forecasts, andpublisher of authoritative industry reports and research.Our data covers every operator group, network andMVNO in every country worldwide – from Afghanistan to Published:October 2025 GSMA Intelligence is relied on by leading operators,vendors, regulators, financial institutions and third-partyindustry players, to support strategic decision making Our team of analysts and experts produce regularthought-leading research reports across a range of Contents 1.Affordability and its role in handset ownership and internet use 2.Affordability of internet-enabled devices 3.Affordability of data13 4.Exploring variations in affordability Spotlight: Most valued features in internet-enabled phones Appendices Affordability ofInternet-EnabledHandsets and Data The majority of the world’s population (58%) are now using mobile internet on theirown device. Among those who are not yet using mobile internet, only 4% of theglobal population do not live within the footprint of a mobile broadband network(the coverage gap). A much larger 38% are already covered by mobile broadband A key factor is affordability. Across all the low- and middle-income countries(LMICs) surveyed, affordability (primarily of internet-enabled devices) was thetop overall reported barrier to mobile internet adoption. Affordability of data anddevices played a significant role in preventing further use of internet among Affordability of internet-enabled handsets is a significant challenge preventinga substantial proportion of the world’s population from being able to use theinternet. As highlighted in ‘Owning an internet-enabled phone is crucial, yetaffordability challenges remain’, most of those not using mobile internet do notown a phone. Others own an internet-enabled phone that uses older technology It is important to examine affordability trends closely to understand the scale of thechallenge. This report explores how affordability of entry-level, internet-enabledhandsets and various data bundles have changed over time, and how affordability 1.Affordabilityand its rolein handsetownership andinternet use Defining affordability Affordability refers to the ability of consumers toboth pay for a handset and cover the cost of a The affordability of mobile data and handsets hastwo parts: —the cost (in local currency) of purchasingmobile data and an internet-enabled handset In this context, the lower the cost of a handsetand data as a share of monthly GDP per capita,the more affordable a handset and data are.However, cheaper handsets are not the onlyway to lower the handset cost burden. Making This report uses the results of the GSMAConsumer Survey and GSMA Intelligencemodelling, as well as Counterpoint, ITU andTarifica data. The survey aims to understandaccess to – and use of – mobile and mobileinternet in LMICs. Over the course of 2017-2024, the GSMA has conducted nationally More information on the GSMA ConsumerSurvey can be found in Appendix 1. Owning an internet-enabled phone is crucial, yetaffordability challenges remain significant proportion are using internet onfeature phones or 3G-enabled smartphones,reaching as high as 60% of those using mobileinternet in Sub-Saharan Africa. While beneficial,feature phones and 3G devices are not optimisedfor the continued rollout of 4G and 5G internet, More people than ever before are accessingthe internet through mobile devices. In LMICs,mobile remains the primary – and often only –means of getting online, accounting for 84% ofbroadband connections in 2024.5By the end of The majority of those not using mobile internet donot own a mobile phone. Of the 3.1 billion peoplewho are covered by mobile broadband but not In addition to the 58% of the global populati