2025年NFL品牌榜

NFL 2025 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5Laurence Newell, Managing Director, Brand Finance Americas Sector Overview Valuation Analysis8Most Valuable NFL Team Brands 20259Most Valuable Brand:Dallas Cowboys11Brand to Watch:Detroit Lions12 Brand Strength Analysis13 Insights 15 How HCLTech’s NFL sponsorship delivered16$247 million in brand valueHugo Hensley, Head of Sports Services, Brand Finance Bridging the gap between perception and24engagement in American sports leaguesAnnabella Garnham, Senior Analyst, Brand Finance Research insights – beyond the USA28Scott Moore, Manager, Sports Services, Brand Finance Enterprise Valuation34 Brand Equity Research37 Brand Value Ranking (USDm)40 Sport Services50 © 2025 All rights reserved. Brand Finance Plc. The Cowboys cementtheir unmatched runas the most valuableand strongest brandin the NFL +TheDallasCowboysremain the NFL’s mostvaluable brand at $3.0 billion, worth more thantwice that of runner-up the Philadelphia Eagles +ThePhiladelphiaEaglesclimb into second,with brand value up 10% to $1.3 billion, drivenby Super Bowl success +TheLasVegasRaidershold third place,with brand value steady at $1.2 billion +TheDetroitLionsrise 11 places to 15th,with brand value up 8% to $739 million +TheCowboys,Eagles, and theKansasCityChiefsare the top 3 strongest brands in the league +Total brand value of all 32 NFL teams fell 10%to $26.5 billion, driven by lower revenue forecasts +The combined enterprise value of all NFLfranchises reaches almost a quarter of a trilliondollars at $233 billion Foreword What is the purpose of a strong brand: to attract customers, to build loyalty,to motivate staff? All true, but for a commercial brand, the first answer mustalways be ‘to make money’. Huge investments are made in the design, launch, and ongoing promotion ofbrands. Given their potential financial value, this makes sense. Unfortunately, mostorganizations fail to go beyond that, missing huge opportunities to effectively makeuse of what are often their most important assets. Monitoring of brand performanceshould be the next step, but is often sporadic. Where it does take place, it frequentlylacks financial rigor and is heavily reliant on qualitative measures, poorly understoodby non-marketers. Laurence NewellManaging Director,Brand Finance Americas As a result, marketing teams struggle to communicate the value of their workand boards then underestimate the significance of their brands to the business.Skeptical finance teams, unconvinced by what they perceive as marketing mumbojumbo, may fail to agree necessary investments. What marketing spend there iscan end up poorly directed as marketers are left to operate with insufficient financialguidance or accountability. The end result can be a slow but steady downwardspiral of poor communication, wasted resources, and a negative impact onthe bottom line. Brand Finance bridges the gap between marketing and finance. Our teams haveexperience across a wide range of disciplines from market research and visualidentity, to tax and accounting. We understand the importance of design, advertising,and marketing, but we also believe that the ultimate and overriding purpose ofbrands is to make money. That is why we connect brands to the bottom line. By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the information to chart a course that maximizesprofits. Without knowing the precise, financial value of an asset, how can you know ifyou are maximizing your returns? If you are intending to license a brand, how can youknow yo