金刚大战哥斯拉：美国银行与航空公司争夺旅行者忠诚度

Kong vs. Godzilla:USBanks andAirlines Fight for TravelerLoyalty American Express, Capital One, Chase, and Citi make moves toseizetravel retailinthe US. Contents THE TWO MIGHTIEST MONSTERS............................................................................4BANKS OWN CONSUMERS, AIRLINES OWN PASSENGERS.................................4MADE FAMOUS BY AIRLINES AND GROWN BY BANKS.........................................6TEMPTING CONSUMERS WITH AIRPORT LOUNGES...........................................10BANK TRAVEL SITES VACUUM UP BOOKINGS.....................................................12POPPYCOCK: US AIRLINES MIGHT GO BANKRUPT.............................................13ARE YOU LOYALTO THE AIRLINE, OR THE BANK?.............................................14 Disclosure to Readers of this Report IdeaWorksCompany makes every effort to ensure the quality of the information inthis report. Before relying on the information, you should obtainappropriateprofessional advice relevant to your particular circumstances. IdeaWorksCompanycannot guarantee, and assumes no legal liability or responsibility for, the accuracy,currency or completeness of the information. This document is optimally sized for printing on A4 paper. Issued by IdeaWorksCompany.com LLCShorewood, Wisconsin, USAwww.IdeaWorksCompany.com About Jay Sorensen, Writer of the Report Jay Sorensen’s research and reports have made him a leading authority on frequent flyerprograms and the ancillary revenue movement. He is a regular keynote speaker at ancillaryrevenue and airline retail conferences and has testified to the US Congress onancillaryrevenue issues. His published works are relied upon by airline executives throughout the world and include first-everguides on the topics ofancillary revenue and loyaltymarketing. Jayhas41years experience inproduct, partnership, andmarketing development. Aspresident of the IdeaWorksconsulting firm, he has helpedboost airline revenue, startedloyalty programs and co-branded credit cards, Jay with sons Anton and Aleksei at Artist Point in YellowstoneNational Park. developed products in the service sector, and helped startanairline and other travelcompanies. His career includes 13 years at Midwest Airlines where he was responsible formarketing, sales, customer service, product development, operations, planning, financialanalysis and budgeting.Jay also leadsthe Kids First Fund and volunteers to restore rangercabins in wilderness areas. Eric Lucas is an international journalistandeditorwhose work has appeared inMichelin travel guides,Alaska AirlinesMagazine,theLos AngelesTimes,Westwaysand many other publications.Eric hascoveredthe travel industry formore than 30 years, and has won morethan 50 writing awards over a half-centuryin journalism. He lives on San Juan Island,Washington, where he grows organicgarlic, apples,corn,beans and hay. Eric, at his farm with Cereus, Nicole, Blue, andCocoa. Disclosure to Readersof this Report IdeaWorksCompany makes every effort to ensure the quality of the information in this report.Before relying on the information, you should obtain appropriate professional advice relevantto your particular circumstances. IdeaWorksCompany cannot guarantee, and assumes nolegal liability or responsibility for, the accuracy, currency or completenessof the information. THE TWO MIGHTIEST MONSTERS In one corner of thisarenaare card-issuing banks,represented by King Kong.In the opposing corner arethe airlines, represented byGodzilla.My daughter isadopted from South Koreaand a reliablechildhoodconnection to Asia for herwas a Godzilla movie. These were the originalsproduced by Toho Companywith a cast of charactersincluding Mothra, KingGhidorah, Rodan, and ofcourse King Kong.When I Image used with permission of the artist, Olivier Courbet. visit Tokyo, I am always surprised how well its central business district hasrecovered from decades of these monsters battling each other. The battle betweenbanks and airlines is farmore sublime with no rows of tanks and collapsing buildings. But make no mistake, there is a battle brewinghere, and it's especially pronouncedin the US. Banks seek a giant slice of the travel business. Airlinesseek billions inco-brand revenue. It’s shaping up to be a colossal conflict. BANKS OWN CONSUMERS, AIRLINES OWN PASSENGERS TheBig 4 UScard-issuingbanks(American Express, Capital One, Chase, andCitigroup)1have huge advantageswith consumers.They have issuedhundreds ofmillionsofcredit cards. Theydecidewho gets a credit card, how much a consumercan spend, and can evenshut down an airline with shaky financesbyceasing toprocesscreditcardcharges.Theyhave intelligence on consumer spending on amacro basis and for individual cardholders.If you are loyal to one airline–theyknow that. If youare less loyal andfly a number of airlines–they know that too. The pie chart below displays estimatesof the credit card account shares for the Big4 banks and Big 4 airlines(American, Delta, S