2025年英国个人护理品牌排名

Beauty standards UK personal carebrand rankings 2025 Exploring the top personal care brands basedon consumer consideration in Britain. /Research Reality Contents 1Foreword2Personal care brand rankings 20253Profiling youth-conscious Brits (YCB)4Key takeaways5Methodology Foreword Personal care is a category in constant evolution. From heritage brands to emerging challengers, themarket continues to adapt to shifting consumer expectations, innovation in product formulations, andthe growing influence of values-driven choices. YouGov’s 2025 UK personal care brand rankings reveal the most considered personal care brands in theUK today and explores how preferences differ across demographics. Beyond the rankings, we take a closer look at a segment shaping the future of the category: youth-conscious Brits,a cohort for whom personal care is more than routine, but a reflection of identity andvalues. We reveal who they are, what they value, and where opportunities lie for marketers. Sarika RanaHead of Consumer Insights, YouGov UK Real insightsinto what theworld thinks Our extensive, ever-growing source of connected,living data equips you with a rich understanding ofyour customers' complex lives. Understand what 29+million registered panel members in over 55 marketsare thinking, and harness real-time data for smarter,evidence-based decisions with our suite of products. Most consideredpersonal carebrands in 2025 Colgateleads the 2025 rankings,with44.8%of UK consumersconsidering the brand for theirnext personal care purchase. Dove (36.6%)andNivea (34.1%)follow closely, underscoring thestrong presence of skincare brandsin the personal care category. #1:Colgate 37.6Index score(Brand health) Most considered personal care brands: Gender Men lean toward brands like Gillette and Head & Shoulders, while women show stronger affinity for beauty and skincare brandsincluding No. 7, Maybelline, and Simple. Most considered personal care brands: Generation Colgate and Nivea perform strongest with younger consumers. Stalwart brands such as No.7 and E45 hold traction among olderconsumers. Increasinglyconsideredpersonalcare brandsyear-on-year Vaseline (+2.9)shows the strongestyear-on-year gains.It ranked 3rdamong the top considerationbrands for Gen Z, highlighting itsparticular strength among youngerconsumers. Explore brand tracking Tracking success:Vaseline’s growthtrajectory Vaseline’s brand consideration has beensteady since 2023, reaching 27% overallconsideration by 2025. Among Gen Z, Vaseline is a clear standoutat 49% in 2025, nearly 4x the categorybenchmark, highlighting its dominancewith younger consumers. Explore brand tracking ProfilingBritain'syouth-consciousconsumers Profile spotlight:Who are youth-conscious Brits? What mattersmost to youth-conscious Britswhen choosinga brand? Which of the following is most important toyou when choosing a make-up or personalcare brand? Skin type personalisation is topdetermining factor for youth-conscious Brits when choosing amake-up or personal care brand. Get in touch for more data Key takeaways Colgate takes the crown Beauty spot(light):Youth-conscious Brits Vaseline on the rise Vaseline’s brand consideration hasbeen steady since 2023, reaching 27%overall consideration by 2025compared to the industry’s 13%. Colgateleads the 2025 rankings, with44.8%of UK consumers considering thebrand for their next personal carepurchase. 13% of Brits definitely agree it isimportant to stay looking young.Youth-conscious Brits are more likely to workfull time and be aged 25–34 comparedto the general population. Among Gen Z, Vaseline is a clearstandout at 49% in 2025, nearly 4x thecategory benchmark, highlighting itsdominance with younger consumers. For Gen Z, Nivea takes the second spot–while for all other generations, Dove isthe better performing brand. When it comes to purchase appeal, theycare about personalisation based onskin type. Methodology The brand tracking and profiling data in this report havebeen sourced via YouGovBrandIndexand YouGov Profiles. The profile deep dive in this report was powered by YouGov Profiles–an ever-growing source of consumer data, with 2+ million datavariables from YouGov’s 30+ million global panelists.The data used inthis report was accessed viaProfiles+ Great Britain 2025-09-14. The brand rankings in this report are sourced fromYouGov’s always-on brand tracker,YouGovBrandIndex. The rankings are based on thenationally representative data, it shows the top brandconsideration across gender and generation. Consideration scores are based on respondents’answers to the following questions:“When you are in the market next to purchase health & beauty products, from which of thefollowing would you consider buying?” and “When you are in the market next to buy a productfrom a cosmetic and skincare brand, from which of the following would you consider?” The profile deep dive focuses on youth-conscious Brits (YCB). Toqualify for this segmen