日常必需品：2025年泰国个人护理品牌排名

Everyday essentials Personal care brandrankings 2025 Exploring the top personal care brands basedon consumer consideration in Thailand. /Research Reality Contents 1Foreword2Personal care brand rankings 20253Profiling youth-conscious Thais (YCT)4Key takeaways5Methodology Foreword Personal care in Thailand is a vibrant and diverse category, with heritage staples and skincarespecialists alike competing for consumer attention. YouGov’s 2025 Thailand personal care brandrankings highlight the brands that lead among the general population, with further insights by gender,generation, and the year’s fastest risers. Alongside the national picture, this report spotlights youth-conscious Thais (YCT), a cohort for whompersonal care is more than routine, but an expression of lifestyle and identity. While hygiene remainsfoundational, younger consumers are increasingly embracing skincare and beauty, with heritagenames like Srichand gaining strong traction among Gen Z alongside global brands such as Nivea andVaseline. We reveal who these consumers are, what they value, and where opportunities lie for brandsto connect with them. SiripornKittichutchawarlGeneral Manager, YouGov Thailand Real insightsinto what theworld thinks Our extensive, ever-growing source of connected, livingdata equips you with a rich understanding of yourcustomers' complex lives. Understand what29+ millionregistered panel members in over 55 markets arethinking, and harness real-time data for smarter,evidence-based decisions with our suite of products. Personalcare brandrankings 2025 Most consideredpersonal carebrands in 2025 Nivea leads the 2025 rankings,with46.5%of Thailandconsumers considering thebrand for their next personalcare purchase. Vaseline (42.5%)andColgateToothpaste (34.7%)follow,underscoring the strongpresence of everydayhousehold staples in thepersonal care category. #1:Nivea #2:Vaseline #3:Colgate Toothpaste Most considered personal care brands: Gender Nivea leads with men and Vaseline with women, with women leaning toward skincare brands such asBabimild, Eucerin, and Srichand,while men show stronger preference for functional staples like Colgate, Clear, and Protex. Thailand personal care brand rankings 2025 Most considered personal care brands: Generation Nivea builds strength with age, leading among Millennials through Boomers, while Vaseline resonates more with Gen Z. Gen X and BabyBoomers lean towards hygiene-led brands such as Dettol, Listerine, and TEPTIHAI, while Srichand stands out among Gen Z for itsgrowing appeal in cosmetics and grooming. Increasinglyconsideredpersonalcare brandsyear-on-year Srichand (+3.3) and ColgateToothpaste (+2.6)show the strongest year-on-yeargains. Where Srichand only ranksamong thetop consideration brands for Gen Z,Colgate Toothpaste is among the topfive for all generations highlighting itsbroader appeal as a personal carestaple. Tracking success:Srichand’s growthtrajectory Srichand’s consideration has risen steadilysince 2021, reaching 22% by 2025, well abovethe category average of 16%. Among Gen Z,for Srichand, it surpasses 30%, more thandouble the category's Gen Z benchmark,underscoring its strong appeal with youngerconsumers and potential for long-term growth. ProfilingThailand'syouth-consciousconsumers Profile spotlight:Who are youth-conscious Thais? Which health andbeauty productshave Thaisbought-in thepast 12 months? Which of the following health and beautyproducts have you bought in the last 12months? Youth-conscious Thai mensignificantly under-index in hairconditioner and sun protection,pointing to weaker engagement inextended grooming or skincareroutines. Youth-conscious Women, onthe other hand, strongly over-index inboth, reflecting a higher commitmentto personal care rituals. Key takeaways Meet the youth-conscious Thais Srichandgainsground Nivea's enduringstrengthNivea secures the top spot in Thailand’s A heritage brand since 1948, Srichandcontinues to lead in Thailand with strongyear-on-year gains (+3.3 points) andsteady growth since 2021, reaching 22%consideration overall. 26% of Thais definitely agree it isimportant to stay looking young.Youth-conscious Thais are a distinct, beauty-engaged cohort — younger, higher-income, and far more likely than averageto use beauty products as a boost to self-image (93% vs 67% nat rep). 2025 rankings, considered by nearly halfof consumers (46.5%), reflecting itsdominance as a trusted household staple. The brand’s leadership extends acrossdemographics — #1 among men, top 2among women, and consistently strongacross generations, underscoring itsbroad-based appeal. While long established, the brand isgaining fresh traction with GenZ,surpassing 30% consideration, morethan double the category Gen Zbenchmark, ensuring its legacyresonates with younger consumers. Their routines center on hygiene staples,with women driving deeper engagementin haircare and sun protection. Methodology The brand tracking and profiling data