日常必需品：香港个人护理品牌排行2025

Everyday essentials Personal care brandrankings 2025 Exploring the top personal care brands basedon consumer consideration in Hong Kong /Research Reality Contents Foreword2Personal care brand rankings 20253Profiling youth-conscious Hongkongers (YCH)Keytakeaways5Methodology Foreword Personal care is a highly competitive space, with household goods and skincare brands alike vying forconsumer attention. YouGo's 2o25 personal care brand rankings reveal which brands stand out amongthe general population, with results further broken down by gender, generation, and the year's rmostimprovedperformers. Alongsidc tha brand rankinge picturo, this raport spotlights youth cansaious I langkangors (ycl l, acohort for whom personal care is more than routine, but a reflectian cf identity and values. we revealwho they are, whal hey value, arid where opporlurilies lie Ior rmar kelers. Philippe Chan General Manager. YouGow Hong Kong Data results Real insightsintowhattheworldthinks Our extensive, ever-growing source of connected,living data eguips you with a rich understanding ofyour customers' complex lives. Understand what 2g+million registered panel members in over 55 marketsare thinking, and harness real-time data for smarter.evidence-based decisions with our suite of products. Personacare brandrankings2025 Most consideredpersonal carebrands in 2025 Dettol leads the 2025 rankings.with 36.8% of Hong Kongconsumers considering thebrandfor their next personal carepurchase. Colgate (Toothpaste) followsclosely, underscoring the strongpreserce of everyday householdstaples in the personal carecategory. #1:#1:Dettol #2:#2:Colgate (Toothpaste) #3:#3:Mentholatum Most considered personal care brands: Gender Dettol leads across genders in Hong Kong, but men skew more toward hygiene and oral care brands like Calgateand Listerine, while women diversify into beauty and skincare with vaseline, Dove and shiseido. Most considered personal care brands: Generation Dettol tops all generations, with Colgate, Vaseline and Mentholatum anchoring cross-generational appeal - only a handful of skincarenames vary by generation. Increasinglyconsideredpersonalcare brandsyear-on-year Nonio (+2.2) leads this year's list ofimprovers, followed by Bifesta f+1.7and Corsodyl (+1.5). Gains are notlimited to one segment - beautynames like Estée Lauder (+1.5) andL'Oreal Paris (+1.4) also advance,underlining that both everyday andpremium brands are buildingmomentum. Tracking success:Nonio growthtrajectory Nonio's brand consideration hasshown consistent growth fromn 2021to 2o25, driven largely by consumersaged35+,whoseconsideratiannearly tripled to 15%. Profile spotlight:Who are youth-conscious consumers in Hong Kong? For youth-consciousHongkongers,hygieneleadsbut skincare isn'tfar behind which, if any, of the following health and beauty products have youbought in the last 12 months? Please select all that apply. Shampoo (79%), shower gel/body wash59%) andhair conditioner (56%dormirate purchases, underscoririg theprimacy of hygiene in youth-consciousHongkongers' routines. ther personalcare essentials like facial care, oralhygiene and cleansing products alsorank high, while beauty and stylingitertis sit further dowri the list. I o7? k73 ers019l agre h1: #*<rg: 2? Tracking Hongkong's media habits in 2025 Think about sormething you might buy in thenext two months. If you were an advertiser.where would you advertise to have a chanceof catching your attention? Online content genrepreferred by YcH 45%of ych say tvadvertscompared to 44%hat rep 48%of ych sayonline videoconmpared to 42%nat rep 41%of YCH saybillboardsadvertscompared to 34%nat rep 36%c:* ycH :refer to.5e stream 79 serwic85we it to'mes lo welrhir'gT oorl.ont Keytakeaways Dettol cleans up Youth-consciousHongkongers Growth brands Nonio (+2.2)] leads this year's list ofimprovers, followed by Bifesta (+1.7)and Gorsodyl (+1.5). Dettol leads our 2o25 personal carebrand rankings, with 36.8% of HongKong consumers considering thebrand for their next personal carcpurchase 16% of people in Hong Kongdefinitely agree it is important tostay looking young. Gains arc not limited to onesegment - beauty names like EstéeLauder (+1.5) and L'Qreal Paris (+1.4)also advance, underlining that botheveryday and premium brands arebuilding momentum. They aré rmore likely to live in theEastern region, work full time andhave a househald income of overHKD 80.0oo than the generalpopulation. It is the most considered brandacross all gender and age groups. Methodology The brand tracking anc profiling data in this report have been sourced via YouGov Brandindex andYouGov Protiles. The rarnfile deet rlive in this repoil was pnwererl hy YouGew Proriles - an tver-growing eourcc of consumor data, with 2+ million data variablce trom Yousor's30+ million global ponelists. The dlata usedl in this report was accessed viaProfiles+ Hong Kong 2025-09-14. The brand rarkirigs in this report are sourced fram