2025年全球数字贸易发展报告

The International Trade Centre (ITC) is the joint agency ofthe World Trade Organization and the United Nations. Street address:ITC54-56, rue de Montbrillant1202 Geneva, SwitzerlandPostal address:ITCPalais des Nations1211 Geneva 10, SwitzerlandTelephone:+41-22 730 0111Fax:+41-22 733 4439E-mail:itcreg@intracen.orgInternet:http://www.intracen.org Global Digital Trade DevelopmentReport 2025 About the paper This report analyses how digital trade evolved in 2020–2024. It finds robust growth driven by online orders of goods andservices delivered over the internet, with participation widening but persistent gaps in connectivity, payments, logistics, andcompliance. The report examines shifts in markets, policy, technology, and inclusion, and highlights the influence of artificial intelligenceand innovation in online retail. Priorities include helping small firms sell abroad through platforms, expanding servicesexports, simplifying customs and taxes, enabling secure and interoperable payments and trusted data sharing, strengtheningcross-border delivery, and investing in digital skills and finance for women-led and developing-country businesses. Publisher:International Trade Centre. Title:Global Digital Trade Development Report 2025 Publication date and place:Geneva, September 2025 Page count:60 ITC document numberOA-205-25.E Citation:International Trade Centre (2025).Global Digital Trade Development Report 2025.ITC, Geneva. For more information, contact:Tianyu Mao at tmao@intracen.org ITC encourages the reprinting and translation of its publications to achieve wider dissemination. Short extracts of this paper may be freely reproduced,with due acknowledgement of the source. Permission should be requested for more extensive reproduction or translation. A copy of the reprintedor translated material should be sent to ITC. Digital image(s) on the cover:© Shutterstock ©International Trade Centre (ITC) Foreword Over the past decade, digital technologies have tested, and frequently upended, longstanding assumptions about how tradecan work in practice. Digital trade has moved from the margins to the mainstream of international commerce, reshaping howgoods are designed, produced, and delivered, how services are created and consumed online, and how firms of all sizesconnect with customers and suppliers across borders. As digital channels become essential to the way economies function,whether these same technologies will level the playing field between firms or fuel greater inequalities remains to be seen. At the same time, the challenges that small and medium-sized enterprises (SMEs) around the world are facing are growinglarger and more acute, spanning everything from economic upheaval to rising costs of living and the growing toll of ourclimate crisis. They are having to make daily adjustments to their business practices and trading plans, often for the sake oftheir own survival. All the while, new technologies are continuously entering the scene, offering solutions even as they createnew risks. One thing is clear: cooperation in the digital arena cannot wait, and that includes in our digital trade ecosystem. At the International Trade Centre (ITC), we see digital trade as having immense potential to support inclusive developmentand help firms not just overcome the crises of our time, but to become more resilient against those still to come. But whetherit delivers on that potential depends on what happens next. Too often, as we have seen, the opportunities offered by digitaltrade—and more broadly, the full-fledged digital transformation of firms—are out of reach for too many SMEs, includingthose led by women and youth. That is why we not only work extensively to support firms as they adopt digital technologiesin their business and trading practices, but we also engage with policymakers as they weigh regulatory approaches andavenues for cooperation. TheGlobal Digital Trade Development Report 2025is a contribution towards these efforts. It provides timely insight intohow digital trade works today, as artificial intelligence, data-driven platforms, and cross-border e-commerce reconfigurenot just how businesses function, but how entire value chains are structured. At the same time, it underscores some ofthe challenges and risks that remain, including uneven distribution of benefits, persistent gaps in infrastructure and skills,and emerging frictions in governance frameworks. Its analyses are meant to inform a digital trade ecosystem that is bothinclusive and forward-looking – grounded in evidence and practical guidance. This publication builds on insights from our projects on the ground and extensive research and consultation with peersaround the world. It follows the latest edition of our flagship research report, theSME Competitiveness Outlook, devotedto the digital transformation of small and medium-sized enterprises, and supports the outcomes of ITC’s first-ever GlobalSME Ministerial Meeting in July 2025,