绿色转型的行为洞察：在ECA中捕捉家庭信仰、偏好和态度（英）2025

Capturing household beliefs,preferences and attitudes in ECA Acknowledgments This report was prepared by Ailin Tomio (Consultant, DIME5), Juni Singh (Extended Term Consul-tant, EECPV), Alessandro Silvestri (Consultant, DIME5) and Jonathan Karver (Economist, DIME5),under the guidance of Anna Fruttero (Senior Economist, EECPV), Alexandru Cojocaru (SeniorEconomist, EECPV), Obert Pimhidzai (Lead Economist, EECPV), Ambar Narayan (Practice Manager,EECPV) , and Asad Alam (Regional Practice Director, EECDR). The team is grateful to UDA Consultingand LLC Zerkalo Central Asia, who collected survey data for this report, and to colleagues at theWorld Bank that provided advice and inputs during the preparation of diagnostic activities and thereport, especially Renos Vakis (Lead Economist, DIME5), Patrick Behrer (Research Economist,DECSI), Abigail Dalton (Senior Operations Officer, DIME5), Essienawan Essien (Program Assis-tant, EECPV) and Armanda Carcani (Program Assistant, ETIRI). The team would like to thank thepeer reviewers - Monica Robayo (Senior Economist, EECPV), Esma Kreso (Senior EnvironmentalSpecialist, SCAE2), and Jorge Luis Castañeda (Economist, DIME5) -for their valuable feedback. This work was jointly supported by the World Bank’s Climate Support Facility (CSF) and theForeign, Commonwealth & Development Office (FCDO)’s Effective Governance for Economic De-velopment in Central Asia (EGED) Trust Fund Climate Window. The mission of the CSF is to supportdeveloping countries in accelerating their transition to low-carbon and climateresilient develop-ment and elevate the national decarbonization agenda. The Whole-of-Economy (WoE) Program inEFI supported by the Climate Support Facility (CSF) was launched in December 2021. Its goal isto strengthen the analytical basis and diagnostics to support effective policy advice on issuesrelating to a WoE approach to climate change and to improve the capacity of client countries inthis approach. The WoE under the Climate Support Facility (CSF) Trust Fund will be deployed overfour years (fiscal 2022−25) through global and regional programmatic block grants. Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2EXECUTIVE SUMMARY41INTRODUCTION AND CONTEXT82A BEHAVIORAL APPROACH TO CLIMATE POLICY113CLIMATE CHANGE PERCEPTIONS164SUPPORT FOR GOVERNMENT POLICIES AND AWARENESS245ENERGY EFFICIENCY AND HEATING AND COOLING PRACTICES316SOLID WASTE MANAGEMENT397BARRIERS TO THE ADOPTION OF CLIMATE-FRIENDLY BEHAVIORS AND TECHNOLOGIES438INFORMATION TREATMENT469POLICY RECOMMENDATIONS499.1) Communication-related solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .519.2) System and program-level solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5610CONCLUSION60REFERENCES63APPENDIX68Appendix A The survey and sample. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Executive summary The Europe and Central Asia region faces significant climate-relatedrisks and promoting sustainable practices is crucial for long-termgrowth1Climate change is having a profound impact on the countriesof the Europe and Central Asia (ECA) region.ECA has some of the highestper capita carbon emissions in the world due to fossil-fuel-dependent,energy-intensive economies. The consequences of this dependency onthe environment, coupled with rising energy prices in the region, signala strong need for sustainable clean energy solutions (particularly in re-newable energy) and transitions to less-energy-intensive technologies and practices. The World Bank’s ECA Climate Roadmap identifies “tran-sition risk” as the biggest challenge facing the region, requiring criticalaction on areas related to energy, industry, transport, urban develop-ment, food, landscapes, and water. Addressing these areas will requirea ‘whole of economy’ approach that considers the unique contributionsof policy, financing, and people. This report provides valuable insightsinto the behavioral dimensions of climate change in the region, high-lighting the need for tailored policies that address both individual andsystemic barriers. Behavioral insights can meaningfully help address climate change challenges in the regionInsights from behavioral science support a holistic approach to addressing climate issues by eval-uating the systemic, physical, social, and individual (including psychological) factors that affectthe decision-making process concerning environmentally harmful (or positive) behaviors. Beyonda deeper understanding of the human component of climate change challenges, behavioral in-sights can support the design of effective policy interventions that promote sustainable actions. This report examines the behavioral dimensions of clima