ASA旅游趋势报告2024-2025

2024-2025 OVERVIEW Exceptional,personalisedservice is now more crucial than everinthe luxury hospitality sector. Projections indicate that the luxury marketwill expand at a faster rate than any other hotel category, reaching6%annual growth by 2025. This growth is fueled by increasing competition,with a proliferation of luxury hotels and alternative accommodations likeupscale villas offering chef and staff services. Even non-luxuryproperties are improving their physical amenities, narrowing the gap interms of luxurious features like plush bedding and rainfall showers. However, the definition of luxury is evolving beyond tangible elements.Affluenttravellersincreasinglyprioritize unique experiences, vibrantatmospheres, andpersonalisedservice over traditional opulence.Consumer spending data confirms a growing interest in experientialtravel and a decline in demand for nonessential goods. Research from McKinseysuggests that the most influential factor in atraveller'schoice of hotel brand is not price, quality, or convenience, butrather positive past experiences. THE LUXURY TRAVELLER OF 2025 PricingHigh prices and dynamic pricing has pushed the UK market away from certain destinations that they feel can be visited anothertime. The cost of a luxury trip in Europe in peak season is now on par with bucket list trips on the other side of the world. HNWI in the UKLondon and the UK are home to large groups of HNW, non-UK-born individuals, who read the British press but do not travel under aBritish passport. It is important to keep this in mind when observing sales and booking demographics. Last-minute bookingsThedesire for flexibility and financial or political uncertaintyhas led to a surge in last-minute travel bookings. This has beenfelt around the world and it's here to stay. The luxurytravellerof todayJust 35% of the luxury-travel market is now composed oftravellerswith net worths of between $100,000 and $1 million. Furthermore, 80% of the luxury leisure market is made up of people below the age of 60. Spending on travel peaks between the ages of 40 and 60, and youngertravellersshow an increasing willingness and ability to spend at luxury levels.–McKinsey & Co.'sState of Tourism and Hospitality 2024 Report Travel Agents and Tour OperatorsLuxurytravellerscontinue to use travel agents and TOs instead of online platforms, in part because they simply want someone else to take careof the transactional booking details. Today’s luxury travel agents are given more power by technology and data that enable bothapersonalisedtouchand a robust, responsive level of back-end service. Subscription-based travel clubs that meet all these needs by giving paying members access toan exclusive, carefully curated selection of properties, activities, and agency services have become an attractive solution,especially for youngerluxurytravellers. The same is true for TOs, for peace of mind while travelling, even to nearby destinations.–McKinsey & Co.'sState of Tourism andHospitality 2024 Report Travel Trends NIGHT-TIME EXPERIENCES Night-time experiences are gaining popularity astravellersseek new ways to explore. Many are drawn to reconnecting with naturethrough activities like stargazing and night hikes, which offer a peaceful experience. Additionally, escaping daytime heat andcrowds makes night-time activities more appealing, providing cooler temperatures and quieter environments for uniqueexploration. Nature at night Beating the heat Night-time tours Astro-tourism With a third of the global population unable to see the stars due to lightpollution, astro-tourism promotes trips to destinations with clear nightskies for stunning views of stars and constellations. Tour operators and popular sites are increasingly recognizing the appealof night-time tours, especially in areas facing overtourism. For example,theVatican Museums and Sistine Chapeloffer exclusive night tours,allowing visitors to enjoy Italian masterpieces in a less crowded, softlylit setting. Similarly, theValley of the Templesin Agrigento providessunset and night tours, enabling comfortable exploration of the SicilianUNESCO site during hot summer months. Night-time Wellness Demand for wellness experiences beyond daytime hours is rising inhospitality.Travel Weeklyreports an increase in evening activities, like fullmoon yoga at The Four Seasons Bayan, as well as night-time and twilightspa experiences. MINDFUL-ORIENTED TRAVEL Astravellersseek deeper experiences, two mindful travel methods—Sober Travel and Silent Travel—promote personal growth andself-discovery. By eliminating distractions like alcohol or noise, these approaches encouragetravellersto be fully present andengage more deeply with their surroundings, enhancing sensory awareness and clarity. Sober Travel Silent travel The risingSober Curious Movementreflects a growing interest inreducing or eliminating alcohol for better health, mindfulness, andclarity. Gen-Z is a significant driver of this t