让好产品变得更好：Josera品牌焕新满足不断变化的市场需求

MAKING SOMETHINGGOOD EVEN BETTER Josera’s makeover meets evolving market demands PET TOYSExclusivesurvey results REGIONALUPDATES Analysis fromCentral andEastern Europe CATS VSDOGSIs the balanceshifting? DRY & COOK & BAKE SOLUTIONS · New All-in-One technology:Dehydrating, cooking and bakingby forced convection · Acceleration of Innovation:Allows to develop new foodsand treats for pets · Great Versatility:Possibility to dry & cook & bakeany type of product and format · Process Optimization:Continuous system, with superiorperformance and lower energy consumption · Full Connectivity 4.0:Full control of the process INSIDE THIS ISSUE Dog’s dinner Pets at play As the food they’re offeredis increasingly designedwith palatability in mind,are dogs getting more fussyabout what they eat? Research by PETS Internationaland Loop provides insightsinto how and why owners buytoys for their dogs and cats. 35 10 Focus on Centraland Eastern Europe Profiling the evolving petindustries across Poland,Hungary, the Czech Republicand Slovakia. The young ones Has the market for foodspecifically formulatedfor puppies and kittensreached its limit? Gut feeling Ingredients promotingdigestive health arebecoming more popular asunderstanding grows of theirwider wellness benefits. 80 And more: Trump tariffs: industry responses21Pet population updates27Why are cats getting more popular?30Eastern European expert: Timo Tervo, Pet Network International51Leading in Poland: Wojciech Kamiński, Maxi Zoo Polska59Is the political climate affecting ESG efforts in the pet industry?77 Resilience and opportunity Looking ahead, the outlook remains positive.According to Euromonitor’s latest forecast, the globalpet care market is set to reach $189.7 billion (€162.9B)in 2025, reflecting 4.8% growth, with an even stronger6% increase projected for the coming year. This summer has been an intense one for the globaleconomy: US tariff policies have shaken markets,production sectors and supply chains. Once again, the pet industry shows resilience in theface of these challenges – challenges that coulddrive up raw material costs, increase shelf prices andultimately lead pet parents to seek more affordableoptions for non-consumable products such asaccessories. Our recent survey on pet toy spendingreveals notable trends on both sides of the Atlantic,which you can explore in this issue. While these figures fall short of the double-digitgrowth seen in the pandemic years, they remain astrong indicator of the industry’s continued vitality. Wishing you an inspiring read. More than 7 out of 10 of our readers acknowledgethat this shift in trade policy will affect theirbusinesses. However, this can also be seen as anopportunity. The industry, with its strong internationalpresence, is well positioned to continue diversifyingsuppliers and exploring new markets worldwide. David Palacios RubioEditor-in-Chief The secret of change is to focus all of your energynot on fighting the old, but on building the new.DAN MILLMAN, AUTHOR” Editorial team © Copyright 2025, Intermedium Publishers BV.All rights reserved. Managing Director: Philippe VanderhoydonckEditor-in-Chief: David Palacios RubioHead of Operations: Lisa van RoonSenior Editor: Janetta WillisEditors: Lynn Radford, Mandy Wolters-Savage,Elizabeth YouensDesign: Hester de Gier part ofpart of While we, as the publisher, aim for accuracy andcompleteness in the information and statisticspresented, we cannot guarantee that. We cannotbe held liable for any use of this information.The publisher is not responsible for the contentof advertisements or sponsored editorial. Intermedium Publishers BVNewtonstraat 31098GX Amsterdam (NL) +31-33-4225833content@pets.nl globalpetindustry.com Don’t miss out on key updatesin the dynamic pet industry! Subscribe to our newsletter atglobalpetindustry.com,or just scan this QR code for an easy sign-up process. Petdirect CEO commits to more NZ openings New Zealander pet supplies retailer Petdirect, whichlaunched its first brick-and-mortar location in 2024, is setto open more physical stores. Petdirect CEO Dave Anderson tells PETS International thatthere is an unmet demand in the country: “While we holda solid grip and majority share in the New Zealand onlinepet market, we recognized that the overall physical retailchannel for pet products is significantly larger, measuringapproximately 4 times the size of the online market.” UAE: The Petshop expands with freshacquisition Dubai-based retailer The Petshop is setting the stage forregional expansion by adding competitor PetHaus to itsportfolio with the aim of consolidating the UAE’s fragmentedpet care market, expanding its retail presence and enhancingits range of services. “PetHaus’s established presence in key Dubai locations,its complementary services like cat boarding and its loyalcustomer base made it a natural fit for The Petshop’s growthambitions,” The Petshop’s CEO Amr Hazem says. Singapore green lights