人工智能如何让旅行变得更好？

How can AImake travelwork better? A survey from theSpanish traveler’s perspective Introduction Firefighters use it to predict where wildfires mightstrike next. Doctors use it to help analyze medicalimages. Marketers use it to create targeted ads.And many of us have interacted with an AI-poweredchatbot by now, whether it be for personal orprofessional use. It’s only been two years since Open In Spain,Statistahas projected the AI market sizeto grow annually by 28.46% between 2024 – 2030, The travel industry – much like the rest of the world – isundergoing a massive technological revolution. As weintegrate Generative AI into our core operations, theway we interact with travelers could shift dramatically,creating new opportunities to increase productivity, And this is just the beginning. According toresearchby McKinsey, Generative Artificial Intelligence(Generative AI) – which creates original text, images,voice, or other media based on prompts—could As a leader in travel technology, Amadeus recognizesthe immense potential of Generative AI to enhancetraveler experiences, streamline operations, and fosterinnovation across the sector. Our commitment toadvanced technologies positions us at the forefront of In the travel, transportation,and logistics sector alone,Generative AI could create$240 billion, or two per cent Our vision for the future is centered on a more connectedand human-centered travel experience, so we wantedto know what travelers think of Generative AI: how do they feel about the Generative AI tools on the marketright now, what are they excited about, and how do theywant to use it in the future? These are the questions thatguided this survey of Spanish travelers. By understandingcustomer perspectives, we can make sure that our use Methodology What is AI& Generative AI? The questions were answered by 2211 Spanish adultsin an online survey conducted between August28th and September 5th, 2024, by YouGov for →Artificial intelligence (AI)is a set oftechnologies that enable computers to performa variety of advanced functions, including the →Generative Artificial Intelligence (GenerativeAI)is a type of Artificial Intelligence that cancreate original text, images, voice, video or For which, if any, of the following activitieshaveyou used GenAI tools(such as ChatGPT or virtual YouGov question: For which, if any, of thefollowing activities haveyou used AI tools (such as ChatGPT or virtual assistants)? 23%do sofor topicexplanations 42%of Spain adultshaven’t tried GenerativeAI tools yet 29%of Spain adultsuse Generative AIfor Generative AI for general queries 42% ChatGPT or virtual assistants) “The findings show young people have astrong inclination to turn to AI to answerquestions and learn something new, with thekeenest adopters using it to plan their trips,and to find the best deals. This shows that Did you know... Today, Amadeus is usingCopilot forMicrosoft 365. Currently deployedto 10,000 employees, the toolincorporates Generative AI withinOutlook, Teams, PowerPoint, Excel.With effective human supervision, Christian BoutinDirector General for Spain and Portugal Even if you haven’t used a AI tool,which, if any, of thefollowing areas would you say AI could benefit you YouGov question: Even if you haven’t used anAI tool, which, if any, of thefollowing areas would you sayAI could benefit you when 38%of Spanish travelers could seethemselvesusing AI to search for of Spanish adultssee real-time languagetranslation as the most beneficial use- Women (24%) were also more likely than men(19%)to use AI to check-in to a hotel or flight. Women (25%) are slightly more likely than men (20%)to see the benefit of AI in tracking luggage in real- “Even amongst those who haven’t yetembraced Generative AI, there’s a clearrecognition of its potential throughout the traveljourney, from search, booking, and check-in as Did you know... Amadeus, Microsoft, and Accenture arecollaboratingto develop a new Generative AI-powered interactive assistant that combines ChatGPT with travel and expense platform Cytric Easy.This will help corporate travelers plan, book, andmanage expenses for their trip - all while respecting Santiago FrancoHead of Product, Engineering & CustomerOperations for Cytric Solutions YouGov question: Which, if any, of thefollowing challenges haveyou faced when using AI 17%of Spain travelersare concerned by a lack 20%of Spain travelersare concerned around 51% of women have yet to useAI tools for any trip planning “The challenges identified by travelerswhen using Generative AI for tripplanning underscore the need for greatertransparency and trust in these technologies.Amadeus is dedicated to addressing theseconcerns by integrating robust security Did you know that Amadeus hassigned the EU AI Pact? This commitment underscores Amadeus’ dedication to responsibleAI development and deployment in the travel industry. By aligningwith this initiative, Amadeus aims to promote transp