联众2024年中期报告

Contents目錄 0210262830323436Management Discussion and AnalysisOther InformationReport on Review of Condensed ConsolidatedFinancial StatementsCondensed Consolidated Statement of Profit orLoss and Other Comprehensive IncomeCondensed Consolidated Statement ofFinancial PositionCondensed Consolidated Statement ofChanges in EquityCondensed Consolidated Statement ofCash FlowsNotes to the Condensed ConsolidatedFinancial Statements Management Discussion and Analysis管理層討論及分析 Theboard(the“Board”)of directors(the“Directors”)of OurgameInternationalHoldings Limited(“Ourgame”or the“Company”)herebyannounces the unaudited condensed consolidated interim results of theCompany and its subsidiaries (collectively, the “Group”) for the six monthsended 30 June 2024. BUSINESS REVIEW During the six months ended 30 June 2024, despite intensifying competitionin the gaming market, the Company proactively addressed challenges byfocusing on the optimization and development of its core businesses. Wecontinued to advance our strategic transformation and innovation, achievingprogress in areas such as the ecosystem development of card and boardgames, tournament content livestream operations, and the exploration ofnew markets. Throughout the reporting period, the Company maintainedoverall operational stability and laid a crucial foundation for development inthe second half of the year. ARPU Within our core card and board games segment, the gaming platform(Ourgame Hall) implemented minor innovations to gameplay mechanics,enhancing engagement and retention of existing users. Concurrently, weoptimized activity planning, user re-engagement strategies, and paymentconversionguidance,thereby improving operational efficiency.FromJanuary to June 2024, user activity levels remained stable, user stickinesscontinued to improve, and both the payment conversion rate and ARPUdemonstrated a steady upward trend. As the “anchor business” of theCompany, this core segment successfully achieved its goal of “steadygrowth with incremental improvement and efficiency optimization” in thefirst half of the year, providing solid support and assurance for overallbusiness development and the exploration of new projects. The Company entered into a significant strategic collaboration with ChinaMobile Migu Company (), jointly committing resources todevelop a “Guandan ()” game to capture emerging market opportunities.LeveragingOurgame’s extensive experience in card and board gameresearchand development and operations,combined with Migu’ssubstantial advantages in user base, channel distribution, and contentecosystem, both parties are dedicated to creating a high-quality, competitive“Guandan” game products. The project has completed preliminary marketresearchand gameplay design and has now entered the substantivedevelopmentphase.It is expected to officially launch and commenceoperations in the second half of 2025, with the goal of becoming a newgrowth engine. Management Discussion and Analysis (Continued)管理層討論及分析（續） The Company’s pioneering Professional-Generated Content (PGC) centeredon card and board tournaments has continued to expand its influenceacross major livestreaming platforms (including Douyin, Kuaishou, Huya,etc.). Tournament content is also being continuously enriched, coveringdiverse competitive rules such as Sichuan Bloody Mahjong (),Huansanzhang (), and Yaoji Mahjong (), catering to varieduserviewing preferences.Key metrics,including livestream exposure,viewership,and topic popularity have shown significant growth,withincreasing user attention. To explore the commercial value of tournamentcontentand pursue business diversification,the Company is activelyexploring opportunities. We have partnered with Queyou, a leading domesticpremiummahjong table brand,to create new participatory mahjongcompetitionscenarios,jointly promoting the healthy development andrecognition of mahjong as a sport. PGC +AI Keypriorities for the second half of the year and beyond includecontinuously optimizing the core card and board product experience andoperationalefficiency to consolidate our fundamental business,whileachieving diversified platform ecosystem development and enhanced uservalue through external collaborations. The Company is actively exploringnew domestic market opportunities and potential overseas markets. We areexamining the possibilities of “Card & Board +”, such as integrating AItechnology, exploring metaverse concepts, and promoting regional card andboardcultures.This involves seeking valuable strategic partnerships,investments, or mergers and acquisitions opportunities to expand businessboundaries, enrich the business ecosystem, and open new growth avenuesfor the Company. In the first half of 2024, the Company maintained fundamental businessstability amidst a complex environment and achieved positive progress instrategiccore areas.Our management is confident in the futuredevelopment and will continue to actively pursue and implement valuablestrategic partn