2024年度薪酬与招聘报告

Summary fromour Co-founder Charlie Rawstron The responses have been encouraging, with alargely positive outlook for the year. For instance,64% of surveyed hiring managers plan to grow theirteams in 2024, which indicates an increased levelof confidence from senior decision makers.Our research has also revealed that hiring won’t beas straightforward in 2024. Whilst pay is still a top Our 2024 report is our most comprehensive yet. We'vecompiled recruitment data from 2023, market insights fromour specialist consultants and marketing leaders, and Pay and hiring Working policies Diversity, equity and inclusion Adoption of artificial intelligence This report explores the data from our Pay and Hiringquestions, with detailed analysis of the other topics to be Contents 1518Hiring trends in 2024Talent attraction in 2024 04Key takeaways 05Respondent profile 07Pay overview 10 29 Key takeaways Hire quickly to get ahead Review your pay structures 45% of employees left their rolefor better pay, and 16% willprioritise pay this year 64% of employers planto hire in 2024 Respondent profile We surveyed over 1,200 professionals at all levelsacross Marketing, Digital, Communications, Productmanagement, Ecommerce, Design and Bid We also asked over 100 business leaders their viewson pay, the impact of the 2023 economy in their hiring Region: Pay overview Salary continues to be the most important factor forcandidates searching for a new role in 2024(page 18). Within our marketing respondents, 12% were in C-suite rolesand earning over £150,000. Given the inflation we saw throughout the past twoyears, it’s unsurprising that candidates are continuing Top paying sectors: Average earnings by seniority * Salary brackets for the Consultant job title vary greatly, asthe title sits at different seniorities in different businesses. Bonuses “The lack of investment and profitability in the technology sector meant that bonuses were rare in 2023,” It was more common to receive a bonus in the FMCG* (51%), subscription and direct-to-consumer(49%) and financial services (48%) industries. Scott, Associate of technology marketing recruitment, “If youdid receive a bonus, it was probably lower than expected.” Recruitment This is evident in the number of redunancies made and thelevel of hiring sentiment in Q2 of 2023.Q2 is usually a busy hiring period. With bonuses being paidin April, it’s a common time for employees to start jobhunting, so it was unusual to see a drop in hiring in April.While hiring certainly slowed, it’s important to recognisethat not every industry reacted in the same way. “At the beginning of the year, we wereforecasting a recession,” Manager of financial services recruitment at 3Search,“So, in order to mitigate the damage that would havereminds Jaemien Serrano, Our data shows that there was a significant number ofvacancies at the start of 2023. At the time, there was a We began to see a downturn at the end of Q1, however. On March 10th, 2023, Silicon Valley Bank collapsed. Thishad a tremendous impact on banks and economiesacross the globe. Combine this event with the predicted Job flow in 2023 Oct ‘23Hiring increases again as inflation rates fall How employers responded 60% of employers surveyed said they adapted talent strategies inorder to mitigate the damage of the cost-of-living crisis and a Hired fewer heads than plannedMade redundancies Improving market conditions “Towards the end of 2023, businesses realisedthey had more budget available to hire than theyfirst thought,” We did see signs of market growth throughout the year,however, which we expect to continue into 2024: Movement returned in Q4 Contractors in high demand Movement returned in Q4, 2023 Our data reveals that the number of businesses activelyhiring increased again in October. With inflationcontinuing to fall and the economy on a clear road to Contractors in high demand Limited hiring budgets led to a high demand for consultants andinterim talent throughout 2023. 3Search Executive Partner, Rowan Fisk, told Marketing Week in July that many businesseswere engaging interim talent to overcome these restrictions This talent strategy was adopted by a range of organisations. Hiring trends in 2024 This optimism is reflected in our own data, with 64% ofemployers surveyed intending to hire in 2024 and a While it’s difficult to say how long recovery will take, growth is Simon Wolfson, CEO of British retailer Next, was quoted in theEvening Standard in January, 2024, “Wages are rising fasterthan the cost of our goods and the general rate of inflation Competition for talent is set to rise in 2024, so it’simportant to make sure you have effective talent Keep reading to learn how to attract candidates and thesalary brackets you should be offering (page 18). Business recovery in 2024 Our data shows that businesses are on a clear road torecovery, with 60% of businesses that made redundancies in While 2023 was a yea