印度玩具市场报告：18亿美元市场规模分析

Contents Executive SummaryEvolution of ToysGlobal Toy MarketIndia’s Toy MarketWheeled Toys in IndiaVideo Game and Equipment in IndiaOther Entertainment Articles in IndiaGrowth Drivers in IndiaPlayers in India’s Toy IndustryIndegenous Toys of IndiaGI Tag for ToysEconomics of Toy IndustryStrategies to boost the industry in IndiaChallenges in the Toy IndustryOpportunities in the Toy IndustryConclusion1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.3458131419222831333436404142ReadOn Insights Executive Summary Today, we’re exploring the vibrant and growing $1.8 billiontoy industry in India. From traditional wooden toys tocutting-edge tech-enabled playsets, from culturallyinspired dolls to STEM-focused kits, the Indian toy market isa blend of creativity, heritage, and innovation. This report uncovers the inspiring growth stories, emergingtrends, and the resilience of the industry in the face ofchallenges like rising import restrictions and evolvingconsumer demands. With a young population, a push for “Vocal for Local,” andgrowing awareness of educational toys, India’s toy marketis booming. Brands are tapping into opportunities like eco-friendly materials, digital integrations, and culturally rooteddesigns to win over parents and kids alike.ReadOn Insights We also dive into the challenges faced by the industry,including price sensitivities and regulatory hurdles, whilehighlighting the whitespace opportunities for innovativeplayers. Get ready to discover what’s driving India’s toy industryforward—and why it’s all fun and games in this market! Evolution of Toys Global Toy Market: Overview Over the years, the global toy industry has evolved significantly,becoming a powerhouse of innovation, entertainment, andeconomic growth. Besides, the industry also plays an importantrole in preserving and promoting the local crafts, traditions,and cultural heritage. Global Toy Market Size: Key Players and their market shareReadOn Insights Global Consumption of Toys India's Toy Market: Overview India Toy Trade India's toy trade fell significantly in 2020, as shown in the graph. This maybe due to increased customs duty (from 20% to 70%) and strict qualitycontrol measures restricting imports. This was further compounded byCOVID-19-driven supply chain disruptions and reduced consumerspending on non-essential items. India's Toy Market Segment wise Revenue from 2018-2028e Action Figures:Slow growth, witha rise post-2023 driven by popculture and blockbusterfranchises like Marvel and StarWars, appealing to both childrenand collectors.ReadOn Insights Board Games:Steady rise due toincreased demand for family-oriented indoor activities,especially during the pandemic.Reflects a growing preference forinteractive group entertainment. Construction Sets & Models:Growth fueled by STEM-basedtoys that enhance creativity andproblem-solving, aligning withparental priorities for educationalbenefits. Dolls & Stuffed Toys:Consistentgrowth due to their universalappeal among younger children,supported by innovations indesign and functionality. Toys for Toddlers & Kids:Thelargest segment with consistentgrowth, driven by parents’ focuson early learning anddevelopmental toys. Plastic & Other Toys:Moderategrowth as sustainabilityconcerns drive a shift towardeco-friendly materials,reducing reliance on traditionalplastic toys. India's Toy Market: Top Toy Export Destinations Key Trends Decline in "Others":Smaller markets' share fell from 40%(2013) to 7.9% (2022) as India prioritized high-value marketslike the USA and Europe.ReadOn Insights Emergence of the Netherlands: Achieved 5% share in 2022,driven by European demand for sustainable, non-toxic toys. UAE’s Decline: Dropped from 7% (2013) to "Others" in 2022 dueto Chinese competition and focus on higher-marginmarkets. USA and UK Growth: USA rose to 46.5% and UK to 33.7%,fueled by India’s eco-friendly, educational toys andpandemic-driven demand. Premium Market Focus: India strategically shifted topremium, sustainable, and innovative markets for bettermargins and growth potential. India's Toy Market: Top Toy Import Destinations Key TrendsReadOn Insights Decline in Imports: Dropped from $327.5M (2013) to $137.9M(2022) due to high import duties and the "Make in India"push. Reduced Reliance on China: China’s share fell from 80%+ to56.4%, reflecting diversification efforts. Emerging Partners: Netherlands (9.9%), UAE (5%), and SriLanka (5.9%) became key import sources. Increased "Others" Share: Smaller markets grew from 4% to22.8%, signaling broader sourcing. Focus on Sustainability: Demand for eco-friendly, premiumtoys from Europe and niche markets rose. Wheeled Toys: India’s Trade India’s Top State ExportsReadOn Insights India's trade deficit in wheeledtoys, dolls, recreational models,and puzzles declined from US$230.3 million in 2013 to US$ 28.3million in 2020. From 2021 onward, Indiarecorded a trade surplus in thissegment, with US$ 134.2 millionin 2021 and US$ 106.8 million in2022.