凤凰卫视2025中期报告

INTERIM REPORT2025振 翅 穿 境振 翅 穿 境 映 耀 四 方映 耀 四 方Riseto Radiate Contents目錄 Definitions釋義Chairman’s Statement主席報告書Management Discussion and Analysis管理層討論及分析Corporate Governance andOther Information企業管治及其他資料Condensed Consolidated IncomeStatement – Unaudited簡明綜合收益表 －未經審核Condensed Consolidated Statement ofComprehensive Income – Unaudited簡明綜合全面收益表 －未經審核Condensed Consolidated Balance Sheet – Unaudited簡明綜合資產負債表 －未經審核Condensed Consolidated Statement of Changes inEquity – Unaudited簡明綜合權益變動表 －未經審核Condensed Consolidated Statement of Cash Flows– Unaudited簡明綜合現金流量表 －未經審核Notes to the Condensed Consolidated InterimFinancial Information – Unaudited簡明綜合中期財務資料附註 －未經審核251217313233353739 DEFINITIONS In this interim report, unless the context otherwise requires, the following terms shall have the meanings set outbelow: DEFINITIONS FINANCIAL SUMMARY •本 集 團 於 報 告 期 間 的 收 入 約 為873,671,000港 元（ 截 至2024年6月30日 止 六 個 月：1,042,746,000港元），較去年同期減少16.2%，主要是由於戶外媒體業務競爭加劇和消費者偏好轉變導致廣告收入減少。 •The revenue of the Group for the Period was approximatelyH K $ 8 7 3 , 6 71 , 0 0 0( s i x m o n t h s e n d e d 3 0 Ju n e 2 0 2 4 :HK$1,042,746,000), which represented a decrease of 16.2%in comparison with the same period last year, mainly due tothe decrease in advertising revenue caused by intensifiedcompetition and shift in consumer preferences in the outdoormedia business. •本集團於報告期間的經營成本減少5.8%至約1,153,403,000港元（截至2024年6月30日止六個月：1,224,550,000港元），是由於本集團已採取有效的成本控制措施。 •Operating costs of the Group for the Period decreased by 5.8%to approximately HK$1,153,403,000 (six months ended 30June 2024: HK$1,224,550,000), due to effective cost controlmeasures taken by the Group. •位 於 北 京、 深 圳 及 倫 敦 的 投 資 物 業確認公平值虧損約為8,332,000港元（ 截 至2024年6月30日 止 六 個 月：29,625,000港元）。 •The fair value loss of approximately HK$8,332,000 (six monthsended 30 June 2024: HK$29,625,000) was recognised for theinvestment properties in Beijing, Shenzhen and London. •本 公 司 擁 有 人 應 佔 虧 損 增 加 至 約205,264,000港 元（ 截 至2024年6月30日止六個月：184,457,000港元），較去年同期增加11.3%。 •The loss attributable to owners of the Company increased toapproximately HK$205,264,000 (six months ended 30 June2024: HK$184,457,000), which represented an increase of11.3% in comparison with the same period last year. RESULTS 本集團於報告期間的收入約為873,671,000港 元（ 截 至2024年6月30日 止 六 個 月：1,042,746,000港 元）， 較 去 年 同 期 減 少16.2%，主要是由於戶外媒體業務競爭加劇和消費者偏好轉變導致廣告收入減少。 The revenue of the Group for the Period was approximatelyHK$873,671,000 (six months ended 30 June 2024: HK$1,042,746,000),which represented a decrease of 16.2% in comparison with the sameperiod last year, mainly due to the decrease in advertising revenuecaused by intensified competition and shift in consumer preferencesin the outdoor media business. 本集團於報告期間的經營成本減少5.8%至約1,153,403,000港元（截至2024年6月30日 止 六 個 月：1,224,550,000港 元）， 是 由於本集團已採取有效的成本控制措施。 Operating costs of the Group for the Period decreased by 5.8% toapproximately HK$1,153,403,000 (six months ended 30 June 2024:HK$1,224,550,000), due to effective cost control measures taken bythe Group. 位於北京、深圳及倫敦的投資物業確認公平值虧損約為8,332,000港元（截至2024年6月30日止六個月：29,625,000港元）。 The fair value loss of approximately HK$8,332,000 (six months ended30 June 2024: HK$29,625,000) was recognised for the investmentproperties in Beijing, Shenzhen and London. 本 公 司 擁 有 人 應 佔 虧 損 增 加 至 約205,264,000港 元（ 截 至2024年6月30日止六個月：184,457,000港元），較去年同期增加11.3%。 The loss attributable to owners of the Company increased toapproximately HK$205,264,000 (six months ended 30 June 2024:HK$184,457,000), which represented an increase of 11.3% incomparison with the same period last year. CHAIRMAN’S STATEMENT The chart below summarises the performance of the Group forthe six months ended 30 June 2025 and the same period in 2024respectively. BUSINESS OVERVIEW AND PROSPECTS 2025年上半年，面對市場與業績壓力，本公司以創新舉措應對挑戰、穩住基本盤，經營發展穩中求進，展現較強韌性。主席兼行政總裁徐威先生強調，鳳凰衛視以傳播中華文化、促進國際交流為使命，立足香港、面向全球，聚焦傳媒主業和創新發展，持續致力打造國際一流的華語媒體集團。 In the first half of 2025, facing both market and performancepressures, the Company tackled challenges and stabilised thefundamentals with innovative measures. Its business developmentsteadily progressed amidst stability, demonstrating strongerresilience. Mr. Xu Wei, the Chairman and CEO, emphasises thatPhoenix TV, with a mission to spread Chinese culture and promoteinternational exchange, firmly positioned in Hong Kong with a globalperspective, and focusing on core media business and innovativedevelopment, to continuously build a leading Chinese language mediagroup. 我們堅守「大事發生看鳳凰」的理念，以專業、準確、迅速為標準，為全球受眾帶來第一手新聞資訊，持續提升鳳凰衛視媒體的公信力和國際影響力。上半年，鳳凰衛視聚焦全球熱點事件，全方位解析國際時事，深度報導中國國家主席習近平東南亞之行、中亞之行、國事訪問俄羅斯等重要外事活動，全面追蹤俄烏停火談判、韓國大選及政局變動、美國總統特朗普在全球範圍發動關稅戰、印巴空戰、以伊戰爭等重要國際事件。鳳凰衛視充分發揮全球綜合優勢，全景呈現中美日內瓦、倫敦經貿高層磋商動態，第一時間向全球報道會談關鍵細節，準確報導會談走向，彰顯華語媒體在國際重大議題報導中的權威性與影響力。與此同時，鳳凰衛視全面呈現華語世界重要新聞，重點報導中國兩會、國際調解院在香港成立、海峽雷霆－2025A封島軍演等兩岸三地重大新聞事件，為全球華人帶來高品質新聞資訊。 We have consistently upheld the principle of “watching thehappening of major events on Phoenix TV”. Adhering to the standardsof professionalism, accuracy and timeliness