2024年YouTube对美国的影响：一个通过创造力促进成长的平台

Exploring YouTube’sU.S. Impact in 2024 03AletterfromYouTubeCEO04YouTube’sImpactintheU.S.06SharedOpportunity15SharedGrowth20SharedLearning27SharedCulture36Appendix In just two decades, YouTube has fundamentallyreshaped how we watch and create entertainment.YouTube has become the destination for all thecontent people love from scripted shows andpodcasts, to music and live sports. And it’s allthanks to our creators. We launched the YouTube Partner Programin 2007, which laid the foundation of thecreator economy as we know it today.At that time, the term creator didn’t evenexist — now it’s a dream career formillions of people. There are more ways for creators andbusinesses to make money on YouTubethan ever, and we’re seeing them reinvestthis money in their content, teamsand operations. Looking at this momentum and towardthe next two decades, the creatoreconomy is just getting started. Thankyou to everyone who has been a part ofYouTube’s incredible story so far. We’reexcited to see what our next 20 yearshave in store. With more viewers and more advertiserscoming to YouTube, the opportunity forcreators has never been greater. For overa decade, the total amount YouTube haspaid creators has grown every single year.And this growth has accelerated the lastthree years. And for the first time, YouTube eclipsed$50 billion in total U.S. GDP contributionin 2024, supporting 490,000 jobs. Neal MohanYouTube CEO YouTube’simpactintheU.S. $55B YouTube’s creativeecosystemcontributedover $55 billionto theU.S. GDP in 2024.* In 2007, YouTube had a radical idea thatshouldn’t have been so radical — what ifcreators earned a real share of the valuethey create? By sharing more than half ofadvertising revenue directly with creators,YouTube broke down the traditional barriersto entry. This empowered anyone to builda business, generate an income and hireemployees, establishing the creator economyand fostering the rise of next-generationmedia companies. Today, YouTube provides a vibrant platformfor millions of businesses and contentcreators to connect with Americans andthe world. These creative entrepreneurs aremaking videos for the billions of people whoturn to YouTube every month for entertaining,educational and cultural content. YouTube’s creativeecosystemsupportedmore than 490,000full-time jobsin the U.S.* SharedOpportunity Creators find audiences,launch careers and buildbusinesses on YouTube Sharingmorewithcreators Every day, creators share their voices onYouTube, and 2 billion viewers worldwidediscover their content. Advertisers buyYouTube ads on this content, enablingthem to reach an engaged audience. YouTube shares more than half of thisadvertising revenue plus additional revenuefrom YouTube Premium subscriptionswith creators. This empowers creators to continuallydevelop content, grow their fanbase andbuild job-creating businesses that spanbeyond YouTube. $70B YouTube paid more than $70billion to creators, artists,and media companies in the3 years prior to January 2024.*+ MonetizingthroughtheYouTubePartnerProgram* Over the years, we’ve continued to invest innew monetization options for creators beyondadvertising. There are now 10 ways creatorscan earn money* from revenue sharing andfan engagement. For example, Super Chat is a fan engagementfeature where viewers can purchase a highlightedmessage in a video’s chat stream that stands outfrom the crowd to get more attention from theirfavorite creators. Tools like this increase creators’ earningsand help them build their community. *Scan to learn more about theYouTube Partner Program Forcreators,personalizationhelpstheircontentgetdiscovered There are over 20 million videos uploaded toYouTube every day and over 20 billion videoson YouTube.* That’s why personalization isessential to help creators break through andgrow an audience. For viewers, personalization organizescontent into recommendations that arerelevant and useful. 71% 70% 67% 71% of creators who earnmoney from YouTube agree thatYouTubeprovides an opportunityto create content and earnmoneythat they wouldn’t getfrom traditional media.** 70% of creators agree thatpersonalized recommendationson YouTube areimportant to growtheir audiences.** 67% of creators agree thatYouTube is anessential platformto earn a global presence.** CasseyHoevolvesfromfitnesscreatortoretailCEO During college, Cassey Ho taught Pilatesclasses to earn extra money, blending popmusic with classic workouts to create asignature style she called POP Pilates®.After Cassey graduated and moved tothe East Coast, she launched a YouTubechannel,Blogilates, in 2009 to postworkout routines for her former students.Slowly but steadily, Cassey’s YouTubeaudience expanded beyond her originalstudents, and by 2012, she was workingon her channel full-time. Blogilatesand POPFLEX fostereda community on YouTube, buildinga customer base that has driven theirgrowth into a combined eight-figurebusiness with 30 full-time employees.This success also pa