V1 ©2025 CITMA Contents 11. AI-driven IP crime 1. IntroductionPAGE 3 Starjacking, phishing and the metaverse threatPAGE 23 2. Executive summaryPAGE 4 12. Case studyAI, counterfeiting and 3D printing:infringing trade marks, brands and copyrightPAGE 24 3. AI Task ForceAI and emerging tech reportPAGE 7 13. Role transformationProfessional evolution andeducational issuesPAGE 27 4. Technological Impact GroupAssessing AI capabilities and limitationsPAGE 9 14. Regulation and trustData bias and market adoptionPAGE 34 5. Emerging Tech andOpportunity GroupExploring the potential of AI technologiesPAGE 10 15. Developments aroundthe worldGuiding principles for AI globallyPAGE 39 6. Role Transformation:Professional, Evolution andEducational Issues GroupHow professional roles are transformingPAGE 11 16. AI and its impact onIP practiceEthical and regulatory considerationsPAGE 41 7. Regulation, Trust (Data Bias)andMarket Adoption Group Tackling regulatory, trust and adoption barriersPAGE 12 17. Managing dynamicAI risks and opportunitiesRisk management and governancePAGE 43 8. Technological impactDeveloping effective frameworksPAGE 13 18. Next stepsPromoting technological transformationPAGE 44 9. The evolution of IP toolsand servicesThe impact of generative AIPAGE 17 19. Immediate actionsSuggested timelinePAGE 45 10.Generative AI intrade mark practiceChallenges, best practices and IP crimePAGE 20 1. Introduction I am delighted to introduce this report on artificialintelligence and the impact and opportunitiesthat it might present for the intellectual propertylegal profession. This transition from task force to permanentcommittee reflects our long-term commitmentto keeping our members informed and at theforefront of technological advancement. The findings in this report are both thoughtprovoking and compelling around the use of AI.We learn that whilst AI can enhance efficiencyand accuracy in many areas of IP practice, italso introduces new risks around data bias,hallucinations, and sophisticated forms ofcounterfeiting. The regulatory landscape isevolving rapidly across jurisdictions, creating bothchallenges and opportunities for UK practitionersoperating in a post-Brexit environment. In themost recent decisions we have seen beforethe court, issued only in June 2025, they evenconsidered whether contempt of court findingsmight be appropriate for practitioners that relytoo heavily on misinformation from AI. Artificial intelligence is not just an emerging trendbut has the power to be a fundamental force,reshaping how we practice, serve our clients andprotect intellectual property rights. This reportsets out some of what we might expect and canbe used as a starting point for discussions amongpractitioners to maximise those opportunities. 73%61%Originally commissioned as a strategic briefing forCITMA Council, the depth and breadth of insightsgathered are too valuable to remain withinCouncil alone, and so we share them with you, ourentire membership and the broader IP profession. 53%Artificial intelligence is already starting to changetraditional IP practice, and this will only becomemore prevalent – from automating routinesearches and portfolio management to enablingsophisticated new forms of IP crime. CITMA is committed to helping guide ourprofession through this transformation. We willnot simply react to technological change - wewant to help shape it. There are threats and risk. This document setsout the important role that we all will play in thisdevelopment, and the value and expertise ourmembers will continue to provide – somethingthat AI alone cannot replicate. I encourage you to engage with this report’sfindings and consider how AI might enhanceyour own practice whilst maintaining professionalstandards and service excellence that define ourprofession. As a profession, if we understand and adaptto these technologies – the opportunities,challenges and threats – our industry willcontinue to thrive and provide solutions that addgenuine value for clients. The future of IP practice belongs to those whoembrace change whilst preserving what makesour profession indispensable: strategic thinking,ethical practice, and unwavering commitment toclient success. I am particularly proud to acknowledge theexceptional work of our AI Task Force, whichhas produced this comprehensive analysis, ledby Azhar Sadique. Their expertise spans thefull spectrum of our profession – from in-houseprofessionals and paralegals to IP consultants andattorneys – ensuring that this report reflects thediverse perspectives and real-world experiencesof our community. Kelly SaligerPresident,The Chartered Instituteof Trade Mark Attorneys The task force’s work has already been valuable,which is why CITMA Council has recentlycreated the AI and Technology Committee. Thiscommittee will continue building on the excellentfoundation established by the task force,providing ongoing strategic leadership as ourprofession navigates what lies ah