2025年重塑国际旅游的五大趋势

Sustainabilityand responsible tourismTech-driven innovation throughdata and AINext-level personalisation 0203 0405 Human-centric travelexperiencesResilience and crisismanagement What's in store for the travel industry in 2025?The travel industry is undergoing rapid transformation in 2024, a trend thatshows no signs of slowing as we move into 2025.AI, big data, and IoTare undoubtedly at the forefront of this transformation.Technology now plays a central role in driving smarter, more efficient decision-making, while travellers increasingly rely on social media and AI to plan theirtrips, makingpersonalised experienceseasier to access than ever before.And yet, despite these technological advances, there’s a growing desire formore authentic,human experiences.Wellness retreats, solo adventures, and community-based tourism are on therise, driven by a growing focus on mental well-being and a desire for moremeaningful, authentic experiences in an increasingly fast-paced and digitalworld.Sustainabilityremains a key focus as destinations look to protect localcommunities and preserve their environments, using measures like touristtaxes to tackle overtourism.At the same time, rising global uncertainty is pushing destinations to prioritiseresilience and crisis management, diversifying markets and investing insustainable infrastructure to safeguard both tourism and local communities.4 As the travel industry evolves, the balance between technology, sustainability,and human connection will define its future.With a growing focus on well-being, authenticity, and resilience, destinationsare adapting to meet the shifting needs of travellers.Looking ahead to 2025, how the industry blends innovation with sustainabilitywill be crucial in ensuring its long-term success and the well-being of thecommunities it relies on.Sustainability and responsible tourismTech-driven innovation through data and AIPersonalisationHuman-centric travel experiencesResilience and crisis management5In this ebook, we’ll dive into the five key macrotrends set to shape the travellandscape in 2025:"The convergence of data, technology, and evolving traveller expectations isreshaping travel in 2024. Destinations that can use these forces effectively will notonly offer personalised experiences but will also focus on sustainability, resilience,and human connection. It’s about finding the right balance between tech-drivenconvenience and authentic, meaningful travel experiences that are responsible andadaptable to the challenges of a changing world."Mirko Lalli, Founding CEO @ The Data Appeal CompanyWe also included actionable insights within each trend for you to not only keepup with the times, but stay ahead of them too. 601. Sustainabilityand responsible tourismIn 2024, overtourism has become a major challenge for destination managers.Overcrowding, rising costs, and declining experiences for both locals andvisitors are raising serious concerns about the long-term future of tourism.This growing issue is reflected in public interest—Google searches forovertourism have surged from 380,000 results in 2023 to over 2 million in2024(as of this writing).As the problem intensifies, it’s clear that destinations must act to managevisitor numbers and balance tourism’s economic benefits with sustainability.Measures such ascapacity limits, promoting off-season travel, andmarketing lesser-known destinationsare essential for easing overcrowding. 7Destinations worldwide are taking steps to promote sustainability and manageovertourism through a mix of cultural preservation, infrastructure investments,and eco-friendly initiatives.Cultural and environmental preservationNew Zealandis integrating Māori cultural values into tourism, whileBhutanhas adopted a “High-Value, Low-Volume” model, using daily fees to protect itsculture and environment.Tourist taxes and feesVenice, Italyhas introduced a €5 entry fee for tourists and regulates grouptours to protect the city’s heritage. Barcelona, Spain has increased taxes oncruise tourism to fund infrastructure improvements.Santorini and Mykonos,Greece, now charge a €20 cruise passenger fee to support environmentalpreservation.Florence, Italyhas implemented a 10-point sustainability plan,including regulating short-term rentals and restricting megaphone use inUNESCO areas.Infrastructure and urban managementHallstatt, Austriais limiting tourist buses to reduce pressure on residents.Labuan Bajo, Indonesiais investing in sustainable infrastructure to balanceeconomic growth with environmental protection.Eco-friendly tourism promotionThe Azores, Portugalis promoting eco-friendly tourism, aligning with itscommitment to protect 25% of the region’s land.These efforts reflect a growing commitment within the travel industry tobalance tourism with sustainability, ensuring both the preservation of localcommunities and the environment. 8Consumers are increasingly aware of the environmental, social, and culturalimpacts of tourism too. According to a st