2025年雇主品牌调研报告：香港

content.EVPs that matter to talentwhat motivates talent,and what doesn’t?talent attitude towards AImake DEI count where it mattersemployer brand performanceby sectorappendix 051319242932 randstad employer brand research2025 edition.Commissioned by Randstad and conducted by Kantar, theRandstad Employer Brand Research is an independent andmost representative and inclusive employer brand research inthe world.It is the only study that captures the workforce sentimentstowards key employee value proposition factors fromemployees and job seekers between the ages 18 and 64.Since 2013, we conducted the survey every year to tracktrends in employees' motivations and attractiveness of theemployer brand. 2025 also marks the 13th edition in HongKong SAR.The in-depth survey results and findings give an overview ofthe trending insights that can help shape and strengthenyour company's employer brand strategy.czech republicfrancegermanygreecehong kong SARhungaryindiaargentinaaustraliaaustriabelgiumbrazilcanadachinaresearch conducted by: italyjapanluxembourgmalaysiamexicothe netherlandsnew zealand norwaypolandportugalromaniasingaporespainsweden randstad hong kong ©2025 employer brand researchswitzerlandunited kingdomunited statesuruguayrandstad hong kong ©2025 employer brand research 3 randstad hong kong ©2025 employer brand researchrandstad employer brand research: hong kong SAR edition.2,599respondents in hongkong SARgen Zborn 1997 - 2012millennialsborn 1981 - 1996gen Xborn 1965 - 1980baby boomersborn 1946 - 19644820428%%%%52%46%top 10 respondents’employment fields14minutesonline interviewsfinanceadmin, secretarial & HRengineering & technologysales & marketingconstructionICTcustomer serviceseducationtransportationhealthcare employee valuepropositionsthat matter to talent. 2025 employer brand researchtalent’s priorities remain stable, but vary by generations.work-life balance reclaim top priority among hongkongersWork-life balance reclaimed its position as the top EVP driver for talent in Hong KongSAR, surpassing salary and benefits once again after a year.The ideal employer profile in Hong Kong has remained largely consistent over the past 3years. However, just over half of the respondents rated their employers positively interms of salary and benefits, making it the widest expectation gap in the survey.On a more positive note, employers are performing well in EVP drivers such as “financialhealth”, “equity”, and “job security” — key assets that can be leveraged to improveoverall employee satisfaction.generational differences in training, equity, security and cultureWhile “attractive salary and benefits” remains to be one of the top 2 priorities for Gen Z,Millennials and Gen X, Baby Boomers consider it their highest priority. When asked torank EVP drivers that are important to them, Gen Z and Millennials saw “equity” and“good training opportunities” important, while Gen X places more value on a “pleasantwork atmosphere”.Gen X and Baby Boomers tend to be more critical of their employers, especially in termsof salary and benefits. Gen Z and Millennials, on the other hand, are generally morepositive in their assessments of their current employer, particularly when it comes to“work-life balance” and “job security”.Work-life balance is set to become a key factor inattracting and retaining talent. As stable employment oralternative income avenues become more accessible toeveryone, work-life balance has emerged as a keydifferentiator among employers.“benjamin elmsmanaging director, randstad hong kong randstad hong kong © 6 randstad hong kong ©2025 employer brand researchThe top 5 EVP drivers (out of a list of 16) remains stable with previous years, as Hongkongers balance function needs withemotional factors like strong work-life balance and a sense of equity.work-life balance returns to top EVP driver for talent in 2025.how to read the above indexed scores150: driver is chosen 50% more often than theaverage driver to be important75: driver is chosen 25% less often than the averagedriver to be importantgood work-life balanceattractive salary & benefitsfinancially healthyjob securityequity*202520242023appendix: full ranking of 16 employee value propositions*new in 2024:‘offers employees equal opportunities regardless of age, gender, ethnicity etc.Q. Thinking about your ideal employer, please pick those elements that this organisation shouldmost definitely have? 7 generational divide: top 5 EVPs.*new in 2024:‘offers employees equal opportunities regardless of age, gender, ethnicity etc.Q. Thinking about your ideal employer, please pick those elements that this organisation shouldmost definitely have?work-life balancesalary & benefitsequity*financially healthystrong managementgen Zmillennialswork-life balancesalary & benefitsfinancially healthyjob securitygood trainingappendix: full ranking of 16 employee value propositions by work generations attractive salary and benefits & good training:2 unmet talent expectations.Emp