2025年第二季度及未来：浓郁风味、透明标签与AI崛起

Our methodologyWhat people want on their plateschanges fast. To stay ahead, wedive into the deeper motivationsbehind emerging trends toexplore the “why” behindconsumer decisions. This allowsus to confidently identify thedishes, concepts, or ingredientsthat resonate with tomorrow'sconsumers.Understanding this "why"empowers you to spot (and evencreate) the next "what" - astrategy that anchors how ourcustomers leveraging TastewiseSaaS solutions daily for revenueactivation.We track billions of consumptionmoments across home cookingand foodservice to identifytrends at the root.Trends must:• Surpass a critical 'consumerinterest' threshold; tiny trendswith low engagement aren'thighlighted.• Have shown consistent growth inconsumer interest over the pastyears.• Demonstrate growth andengagement across multipledata sources, includingfoodservice, home cooking, andbeyond.Powered by food-specific data,deep industry expertise, andcutting-edge GenAI, Tastewise AIleveraged datasets of10.9Mconsumers, 95M social mediaposts, 6.3M recipes, and 186Mdishes across 1.3M restaurantstoinform the insights in thisUS-focused report. Rapidly-generated,personalizedcontent for today’sconsumerAI-powered insightson claims, trends, &consumers throughself-serve Gen AIand AI surveysReal-timeconsumer insightsand enhancedmarket presenceQuestions? Reach out to info@tastewise.ioOur suite of solutions includes: Streamlinedworkflows to savetime and increaserevenue Efficientcollaboration andinsightsdemocratization 1 TrillionData PointsOur customers:In-Home & eRetail72BObserved F&B momentsSocial Media4M+Global locations and best-selling menu itemsRestaurants & Food DeliveryOur customers trust Tastewise AI to activate revenueopportunities at speed and scale Beyond Q1 ‘25: Food & beverage trends to watchTraditional cooking oils return asconsumers seek authentic flavorsand higher smoke points.Growth in Alternative OilsTraditionalcooking oilsreturn asconsumers seek authentic flavorsamid online discussions of seed oils.Nutritional ExcellenceInterest inhigh-proteinand healthyversions of conventional snacks riseas consumers focus on function.Private Label MomentumStore brands surge as consumersseekvalue,quality, anduniqueofferings.5106Global Flavor FusionsConsumers wantadventurousflavors, but without sacrificingcomfort.9 Nostalgic BeveragesConsumers look forfunctionalpunches in the glass that evokenostalgic memories.AI in FoodserviceAI steps up to the plate to reduceinefficiency and overhead.117 Consumers are ditching seed oils at record rates.Transparency and health concerns are fueling this shift.Seed Oils•Decliningconsumer interest as seed oils get negative pressand social media coverage questioning sourcing andhealth impacts•62%of consumers actively avoidcanola & vegetable oils;avocado oilsees+450% YoYsurge in interest• Recent political discussions ofbeef tallow emphasize thetrend;the ingredient is now on31% more menusYoYAlternative Cooking OilsHealthier & more transparent choicesMajor brands have taken notice — Steak ‘N Shake, Popeyesand Buffalo Wild Wings swapped seed oils for alternatives in2024. Ingredient transparency is no longer optional — it'sexpected. Protein is no longer just for athletes. It's now a core part of everyday eating.+40% YoYincreasein social conversationsabout high-protein foodsHigh-proteinmenu mentions up+30%across chainsandindependents, with 2.7% of U.S.restaurants calling it out5%more recipes specifically call out high-protein, gaining33M+engagementsHigh-Protein OfferingsThe demand for functional nutrition continuesGeneral Mills responded withWheaties Protein & High-ProteinCheerios,signaling that even legacy brands are embracingprotein-forward innovation. Expect more protein-rich snacks, cereals,and beverages to hit the market, especially with the rise ofGLP-1. Energyandmuscle healthdrive today’shigh proteindemand Functional & Health-focused BeveragesFrom wellness to nostalgiaConsumers want functional sips —without giving up comfort. Withkombuchaappearing on3.2%ofU.S. menusandmushroom-baseddrinks growing+14%inhome cooking—brands like Olipopand Poppi drive demand for gut-friendly options that also tap into nostalgic flavors.Mushroom Drinks+52% Yoyin consumerinterest, asreishi andlion's maneenter themainstreamKombucha & Probiotics+38% Yoyin consumerinterest, driven byguthealth focusNostalgia Beverages+29% Yoyin consumer interest,,fueled bysoda fountaindrinks&retroflavorsFunctional Benefits77%of consumers seekfunctionalbenefits inbeveragesBrands are responding withhealth-boostingingredients andnostalgicreboots. Theresult? A category where wellness and indulgence can coexist, to the tune of PepsiCo'srecent acquisition of Poppi for$1.6B. Soda FountainRevivalClassic soda fountain drinks aremaking a comeback, with moderntwists on phosphates, egg creams,and malts up13%in consumerdemand.UpgradedClassicsTraditional milkshakes and floatsreimagined with premiumingredients and Instagram-worthypresentations -- and showing up26%more