Darren PainDirector Evolving LiabilityThe Geneva AssociationDigital Entrepreneurship and theSupportive Role of Insurance 2www.genevaassociation.orgThe Geneva AssociationThe Geneva Association was created in 1973 and is the only global association of insurance companies; our membersare insurance and reinsurance Chief Executive Officers (CEOs). Based on rigorous research conducted in collaborationwith our members, academic institutions and multilateral organisations, our mission is to identify and investigatekey trends that are likely to shape or impact the insurance industry in the future, highlighting what is at stake forthe industry; develop recommendations for the industry and for policymakers; provide a platform to our membersand other stakeholders to discuss these trends and recommendations; and reach out to global opinion leaders andinfluential organisations to highlight the positive contributions of insurance to better understanding risks and tobuilding resilient and prosperous economies and societies, and thus a more sustainable world.Photo credits:Cover page – Marvin Meyer / unsplash.comGeneva Association publications:Pamela Corn, Director CommunicationsHannah Dean, Editor and Content ManagerPetr Neugebauer, Digital Media ManagerSuggested citation:The Geneva Association. 2021.Digital Entrepreneurship and theSupportive Role of Insurance.Author: Darren Pain. September.© The Geneva Association, 2021 All rights reservedwww.genevaassociation.org ContentsForeword1.Executive summary2.Introduction2.1Insurable versus uninsurable risks2.2The impact of digitalisation on entrepreneurship2.3Structure of the report3.Digital entrepreneurs, platforms and business model innovation3.1Defining digital entrepreneurs3.2The platform economy3.3Developed versus developing economies3.4Local start-up ecosystems3.5Mature and growing start-up subsectors3.6Everything-as-a-Service4.The risk landscape facing digital entrepreneurs4.1Cyber risks4.2Intellectual property infringements4.3Unanticipated indirect liability for third-party torts4.4New sources of professional and product liability4.5Reputational harm4.6Liability for anti-competitive behaviour5.How can insurers better support digital entrepreneurship?5.1Overcoming low insurance awareness and take-up5.2Product innovation to broaden insurance cover5.3Process innovation to improve distribution5.4Organisational innovation to boost product development6.Concluding remarksReferences 10141622242626282930333538394244 3Digital Entrepreneurship and the Supportive Role of Insurance99111115171931 4www.genevaassociation.orgAcknowledgementsThis report has benefitted significantly from comments by the members and affiliates of the Geneva Association’sEvolving Liability Working Group, namely:•Ryan Io (AIA)•Andrew Redman, Gisele Sirot and Anthony Zobl (AIG)•Estelle Hascoet (AXA)•Mehul Mehta and Philip Myers, Mike Noonan, Helen Trowman and Patrick Suter (Chubb)•Tim Fletcher (Gen Re)•Chris Paar (Intact)•Ed Gaze and Alex Wickett (Lloyd’s of London)•Susan Greenwell (MetLife)•Ina Ebert, Jascha Prosiegel, Alexandra Matthews and Lishen Lutchmiah (Munich Re)•Pierre-Yves Loertscher (Partner Re)•Keesha-Lu Mitra (State Farm)•Carolina Ochoa Pinzón, Jonathan Anchen, Ashish Dave and Stefan Wunderlich (Swiss Re)•Isabelle Flueckiger and Kai-Uwe Schanz (The Geneva Association)In addition, we would like to thank a number of external interlocutors who kindly agreed to share their thoughts andinsights as background to the report. In particular:•Matthew Jones (Anthemis)•Chris Moore (Apollo Syndicate Management)•Paul Willoughby (Beazley)•Alina Schönenberger (DigitalSwitzerland)•Gerritt Sinderman (F10)•Ollie Betts (Founders Factory)•Ryan Green (Gridwise)•Benedikt Andreas (Helvengo)•Adrian Jones (Hudson Structured Capital Management)•Kieren Bonnet (PlugnPlay)•Markus Schmalbach, (Ryskex)•Mirjam Wenger and Raphael Tobler (Swiss Startup Association)•Donatelo Cutato (University of Bologna)•Martin Kenny and Andrew Harragon (University of California, Davis)•John Wallace (Vouch)•Joseph Hurley (Willis Towers Watson)•Carmen Kobe and Carlo Pugnetti (ZHAW) Foreword Digital entrepreneurs are changing the world we live in, transforming existing businessesand creating entirely new industries. The scale and pace of digitalisation, however, isfundamentally changing the risk profile of businesses, and the nature of what they haveto protect. This presents both challenges and opportunities for the insurance industry.Digital companies face new and emerging risks, such as cyber and uncertain regulatoryand legal exposures. Their value is predominantly derived from intangible, rather thanphysical, assets such as data, intellectual property (IP), software and talent. According tosome estimates, intangible assets now make up around 90% of the total market valueof S&P 500 firms. At the same time, surveys reveal that less than 20% of informationassets are insured. This suggests sizeable levels of underinsurance for intangibles in thec