2025年美国电子游戏行业关键数据

Foreword5Everybody Plays7Player Perceptions & Attitudes10Player Behaviors & Preferences13Games, Sports & Entertainment19Game Communities21Families & Video Games27Video Games & Accessibility33Spending Trends37Methodology41ESA Members42ESA & Our Partners43 Video games have secured their position as one of America’s most beloved forms of entertainment. As you will seein reviewing this report,205.1 million Americans now play video games regularly.Today’s gamers reflect everycorner of society, encompassing every demographic. The defining question is no longer, “Do you play video games?”but “Which video games do you play?”Video games, long perceived as child’s play or a hobby, are nearly universally loved across Generation Alpha– perhaps unsurprisingly,83% of kids ages 5-12 say they play video games.For me, the most eye-openingstatistics are found when looking at older generations. More than half of Generation X (ages 45-60) play videogames every week, while 49% of Boomers (ages 61-79) play games weekly. Andmore than one in three of theSilent Generation (ages 80 and older) play video games every single week.We might start playing gameswhen we’re kids, but for many of us, they stay with us for our entire lives.Video games also continue to bring families together and create meaningful entertainment experiences forAmerican households.82% of parents who play video games play with their children, and more thantwo-thirds agree that playing games offers more potential benefitsfor their children compared to social media.This year, for the first time, we asked players about the way their video game play intersects with other forms ofentertainment. We learned that when it comes to sports, for example,87% of players find that playing the videogame version of a sport improves their real-life performance.Young adults are using video games as a way todiscover new TV shows and movies – and even for learning about new musical artists. Given the rich storylines andinspiring narratives of so many games, it’s no surprise that video game IP is inspiring multiple blockbuster moviesand critically-acclaimed TV shows, and that video game platforms are now serving as music venues for concertsand new music releases.For decades, our industry has pushed the boundary for what is possible in entertainment. It’s now pushing theboundary for what is possiblebeyondentertainment. From inspiring movies, music, and TV, to transforming sports,classrooms, and doctor’s offices, video games have the momentum to inspire the next wave of innovation in theUnited States – all while continuing to bring fun and create memories in our homes.Stanley Pierre-LouisPresident & Chief Executive OfficerEntertainment Software Association Video games are America’s favorite pastime.EVERYBODY PLAYSAmericans (ages 5-90)who play video games:205.1 million of the U.S. populationreports playing videogames1+ hour a week64% Kids – and kids at heart – love to play video games.On average, playershave been playing foryears1823%28%21%28%18-3435-4950+Under 18Ages of PlayersAmong total players ages 5-90Average Age36Percentage of Americans Who Play Video Games 1+ Hour Per Week(Any platform)Kids(Ages 5-17)46.4 million84%Adults(Ages 18-90)158.6 million60%Gen Alpha(Ages 5-12)27.4 millionGen Z(Ages 13-28)59.2 millionMillennials(Ages 29-44)47.9 millionGen X(Ages 45-60)35.4 millionBoomers(Ages 61-79)31.5 millionSilent(Ages 80-90)3.7 million83%78%68%52%49%36%ESA ESSENTIAL FACTS 2025 Players represent every demographic.Percentage Who Play Video Games 1+ Hour Per Week – Generation by Gender(Any platform)MaleMaleMaleMaleFemaleFemaleFemaleGen Alpha(Ages 5-12)Gen Z(Ages 13-28)Millennials(Ages 29-44)Gen X(Ages 45-60)88%85%74%57%46%78%70%63%48%47%Female52%MalePlayer Gender1% selected non-binary/prefer not to sayEthnicity of Adult PlayersWhite /CaucasianHispanic75%20%9%Yes89%No2% did not wish to answerLGBT Self-Identificationof PlayersAges 18+ Bring people joy through playProvide mental stimulationProvide stress reliefProvide accessible experiences for people with different abilitiesHelp improve cognitive skillsBring different types of people togetherIntroduce people to new friends and new relationshipsAre educationalAre a great way to spend free timeHelp improve creative skillsCreate a feeling of communityU.S. Adults Agree That Video Games...Percentage agree – Among total adults 18+ (players and non-players)Problem-solving skillsTeamwork & collaboration skillsAdaptability and resilienceScience, Technology, Engineering, Art, Math (STEAM) skilsCommunication skillsInclusive attitudes toward different groups of peopleConflict resolution skillsLeadership skillsU.S. Adults Agree That Video Games Can Teach...Percentage agree – Among total adults 18+ (players and non-players)Games are fun – and they also support mental,social, and emotional health.PLAYER PERCEPTIONS & ATTITUDESESA ESSENTIAL FACTS 2025 90%87%84%86%81%81%87%84%81%88%82%77%82%77%76%86%82%75%87%79%68%80%73%69%86%74%64%85%76%63%84%77%64%6