2025年第一季度全球游戏行业状况报告

Industry FeatureIntroductionConclusion86About Xsolla87 Movers &Shakers50A conversationwith Angela Dalton56A conversationwith Dominika Szot62Representationin the games industry52 IndustryToolkit68Tools, solutions,& essentials for gamedevelopers70A guide to newmonetization strategiesin the mobile gaminglandscape73The fundamentalsof offerwalls78 IndustryFeature16Industryspotlights18The gaming industrystate of play: 2025and beyond22What does this meanfor the games industry?45Guest column:Tech-drivenprofessionalizationof esports in 202546 Introduction4Foreword4In the news6Executivesummary5Industryupdates7 ExecutivesummaryThe gaming industry is poisedfor continued growth and changein 2025. Mobile gaming continuesto dominate, while the Asia-Pacificregion leads the global surgein player numbers. Withprojectedrevenue growth of 7.25% annuallythrough 2029, industry leadershave abundant opportunitiesto tap into emerging marketsand leverage player behaviors.The overall investment landscaperemains robust, with establishedcompanies like Activision Blizzard,Electronic Arts, and Microsoftpoised to drive growth in 2025.With their solid franchises andemerging technologies, theseindustry giants are well-positionedto capitalize on the expandinggaming market. Additionally,companies like Unity and NVIDIAare set for long-term growth,particularly as AR and VRtechnologies gain momentum andthe demand for next-level gamingexperiences continues to rise.InThe Xsolla Report: Q1 2025Edition, we focus on the dataand trends shaping the futureof gaming. We examine howindustry giants leverageestablished franchises andemerging technologies to drivegrowth and how companies likeUnity and NVIDIA are poised forlong-term success.Additionally, we explore how gamedevelopers increasingly use in-gamedata as a core engagement tool,with more developers expected tointegrate official data portals andinteractive insights for casualandesports audiences. The report alsohighlights the growing importanceof direct-to-consumer strategies,especially with the rise of webshops, as key tools formonetization and player loyalty.So take a closer look at thesetopics, explore fresh data, anduncover insights from globalexperts to help shape yourbusiness strategies and decisionsin the year ahead. IntroductionForewordChris HewishChief Communications &Chief Strategy Officer XsollaAs Chief Strategy Officer atXsolla, I’m pleased to presentVolume 6 of the Xsolla IndustryReport — our latest in-depthexploration of the trends,challenges, and opportunitiesshaping the global gaminglandscape in 2025.The past year has been pivotal for gaming.Shifts in mobile gaming, cloud technology,payments, and investment patternsare reshaping how developers andpublishers navigate the industry. As thesefactors evolve, they will be influenced byemerging regulations, economic conditions,and technological advancements thatredefine how games are created,distributed, and monetized.Let’s continue shapingthe future of gaming togetherThis edition examines the state of playin 2025, offering expert insights andregional data to help industry professionalsanticipate what’s ahead. We highlight keyplayers driving innovation and explorethe latest tools and solutions to assistdevelopers in adapting to change. Fromthe rise of direct-to-consumer web shopsto the impact of new payment regulations,this report comprehensively analyzesthe forces shaping the gaming business.This volume also highlights trailblazersin gaming—changemakers, innovators,and creators who enrich the diversityand equity of our communities, fromdevelopment studios to executiveboardrooms. Their contributions aretransforming the industry in meaningfuland lasting ways.At Xsolla, we aim to connect developerswith the strategies, resources, andpartnerships they need to thrive. As we hitthe ground running in 2025, we remaindedicated to fostering growth acrossthe global gaming ecosystem — providingactionable insights, innovative solutions,and expert guidance to help our partnerssucceed.I invite you to explore this editionofThe Xsolla Reportto explore valuableperspectives from industry leaders, marketdata, and expert analyses. Introduction LetThe XsollaReport beyour guide IntroductionIn the newsRecent industry newsGaming Market size to increase byUSD 100.8 billion between 2024 to 2029How the EU’s DMAis changing Big Tech90% of Africa's gamesindustry revenue generatedby mobile gamesCloud Gaming newsfor Xbox OwnersPayments lawsapply to onlinegames, CFPB saysgameindustry.bizForbesThe VerbePayments DiveYahoo Finance IntroductionIndustry updatesMobile gamingThe mobile gaming market is expected to accelerateat a compound annual growth rate (CAGR) of 11.3%,with9.9% growth projected for 2025alone.What’s new across game industry sectorsGlobalgaming market,2025 to 2029Source9.9%growthprojectedfor 2025 Introduction70.1%of users preferredplaying video gameson smartphonesMarket outlook:2025 market growthacross gamingsegmentsSource A recent Aream & Co. survey ac