2025年游戏技术状况报告

2025 State of GameTechnology Report With Insights from Contents 3�������������Introduction 6�������������The Industry-Wide Impact of GameEngine Technology 9�������������From Experimentation to Integration:The Maturing Generative AI Landscape 14�����������The Challenges Impacting TeamsAcross Industries 17�����������Cross-Industry Game Technology Trends 20�����������Essential Tools for Developers 26�����������Essential Tools for Artists and Creatives 29�����������Predictions and Sentiments: A Dialogueon Industry Evolution 34�����������Final Thoughts 35�����������Methodology Introduction Welcome to the 2025 State of Game Technology Report Game technology continues to break barriers and redefine what is possible—not just for games, but across industriesworldwide�Since our 2024 report, we’ve witnessed a remarkable evolution that this year’s findings bring into focus� From immersive character design to AI-powered workflows, game technology has become the catalyst driving innovationfar beyond traditional gaming applications�The 2025 State of Game Technology Report captures this pivotal moment asthese tools reshape how industries create, collaborate, and innovate� Here are three key insights from this year’s report that resonated with me: Brent Schiestl,Senior Director of ProductManagement 1�Game Engines: Redefining Toolkits Across Industries:Game engines have shattered industry boundaries, becomingessential to technology toolkits everywhere�The data is striking—18% of respondents now use game engines for VR/AR(up from just 4% last year), 14% for visualization and simulation, 14% for 3D art creation, and 12% for film and television�2�Generative AI: From Experimentation to Business Essential:The generative AI revolution has moved from“experimental” to “business essential” in less than a year�While debates about ethics continue, 70% of respondentsnow integrate these tools into their workflows (up from 65% last year)�3�Media & Entertainment: Leading the AI Transformation Playbook:Media & Entertainment isn’t just adopting AI—it’s writing the playbook for how creative industries evolve�An impressive 86% of M&E respondents now leveragegenerative AI across content creation (44%), imaging and prototyping (35%), and code generation (33%)�This sectorisn’t following trends—it’s creating them, showing how AI can transform creative processes while maintaining thehuman touch that drives exceptional results� On behalf of our entire team at Perforce, thank you to everyone who contributed to this year’s survey�We’re excited to seehow you’ll use these findings to push boundaries and redefine what’s possible in your field� Brent Schiestl Senior Director of Product ManagementPerforce Software Who We Surveyed This year, we surveyed 521 leaders and creators across a wide range of industries� 521Respondents 77Roles 49Countries 6Continents What Best Describes Your Current Role? How Long Have You Been Workingin Your Industry or Field? What Best Describes the Industry orField You Work In? The Industry-Wide Impact ofGame Engine Technology What Best Describes the Type(s) of Projects You or Your Company AreUsing Game Engines/Real-Time 3D Engines To Develop? Game engine technology has evolved from specialized gamingsoftware into versatile 3D creation engines driving innovationacross multiple sectors�Our data reveals significant growthin cross-industry adoption: 18% of respondents now leveragegame engines for VR/AR (up from just 4% last year), 14% forvisualization and simulation (also up from 4% last year),14% for 3Dart creation, and 12% for film and television� This widespread adoption stems from three key factors weidentified in our 2024 report: increasing project complexity,consolidation of technology toolsets, and access to cutting-edge capabilities within modern game engines�The past yearhas demonstrated how this technology continues to transformdiverse industries in powerful and innovative ways� For example, film production teams used Unreal Engine to pre-visualize shots and lighting for Dune: Part Two (one of 2024’shighest-grossing films), while real estate developers applied thesame technology to create an immersive digital twin for EDGELiverpool Street—a zero-carbon office building in central Londonscheduled for completion in 2029� The impact extends well beyond entertainment and construction�Medical teams at Cincinnati Children’s Hospital now leverageUnity to enhance surgical procedures through accurateanatomical digital twins for surgical planning, while FordMotor Company partnered with Cocos Technology to developsmart cockpit solutions built on Cocos’ real-time 3D-enginetechnology� The Expansion of Visualization and Simulation Beyond Entertainment:Game Engines Redefine What Teams Can Accomplish When broken down by industry, our survey found that respondents inArchitecture, Engineering, and Construction (38%); Automotive andManufacturing (29%); and M&E (26%) are the leading industries using game