盛行风：2025年重塑亚洲医疗保健的五股力量-艾昆纬

Prevailing Winds: Five ForcesReshaping Asia’s Healthcarein 2025 SAM SCIBETTA, Consultant, Consulting Services, IQVIADEVARAJ SUBRAMANIAM, Principal, Consulting Services, IQVIA Table of contents Introduction1Prevailing winds2The silver surge2Middle class expansion2Geopolitical headwinds3Technology’s forward march35 key healthcare themes4Theme 1: From digital consumers to digital health societies4Theme 2: From volume- to value-based care6Theme 3: Private services accelerate9Theme 4: Health sovereignty reigns — nationalism meets necessity11Theme 5: AI finds its footing — and its edge — in Asia13Key implications for stakeholders16Industry16Healthcare services16Government16Conclusion17References18About the authors19About IQVIA Asia Pacific19 Introduction Asia’s healthcare landscape in 2025 is undergoing a rapid transformation,shaped by deep-rooted demographic, economic, and technological shifts. Asthese “prevailing winds” converge, five foundational themes are emerging toredefine how health is accessed, financed, and delivered across this diverseregion (Figure 1). Firstly, digital health societies are emerging as increasingly connected and health-conscious consumers embracedigital tools to manage their care. This shift is being enabled by governments investing in national healthplatforms, interoperable data systems, and frameworks that support digital integration. Secondly, healthcaresystems are strategically transitioning from a volume-based approach to a value-driven model. This shift marks anew phase where patient outcomes, operational efficiency, and equity take precedence over the mere quantity ofprocedures performed. Thirdly, private healthcare services are rapidly advancing as the consolidation and expansion of hospitals andpharmacy chains become standard practice. Fourthly, health sovereignty is increasingly an imperative, andcountries are beginning to prioritize domestic manufacturing, regulatory autonomy, and strategic controlover supply chains and health infrastructure: a shift amplified by geopolitical uncertainty and lessons from thepandemic. Finally, Artificial Intelligence (AI) is set to find its footing in Asia, as consumers across the region aremore open to its potential and uses. Prevailing winds demographic shift is straining existing infrastructureand reshaping demand toward chronic diseasemanagement, eldercare, and home-based solutions.This shift is also prompting health systems to evaluatethe best mechanisms to transition from acute, episodicmodels to proactive, forward-looking care frameworksto support sustainability and health outcomes. The silver surge Asia is experiencing one of the fastest demographictransitions in the world. By 2050, more than one infive people, or 20% of the population, across the Asia-Pacific region will be over 65 years of age, up from just10% in 2020. While East Asia leads this trend, SoutheastAsia and India are quickly catching up (Figure 2). This shift is particularly impactful among younger, digitallynative populations, who now often expect healthcareto be as seamless and user centric as any other modernservice. On the supply side, governments are enhancinghealthcare infrastructure, while private investments areincreasing to address the rising demand. Middle class expansion Rising incomes and the emergence of a robust middleclass, especially in India, China, and Southeast Asia,are also reshaping healthcare preferences acrossthe region (Figure 3). Consumers increasingly seekconvenience, quality, and personalized services. This over 2.7 billion internet users, high smartphonepenetration, and cloud-native startups, Asia istransitioning from adopter to exporter in therealm of technology. The proliferation of 5G mobileconnectivity, AI capability, cloud-based health records,and government-led digital health initiatives haspositioned Asia not just to catch up but also to leapahead of the curve when it comes to technologicaldevelopment and implementation (Figure 4). Geopolitical headwinds In a post-pandemic world, geopolitical tensions andsupply chain disruptions have prompted many Asiannations to prioritize health resilience and strategicautonomy. Health is now firmly established as ageopolitical issue. Governments are investing in localmanufacturing, securing supply chains, and assertingregulatory independence to protect national interestsand ensure continuity of care. Together, these macro forces are laying thegroundwork for five key transformations in healthcarein Asia. Technology’s forward march Traditional barriers to innovation have rapidlydiminished due to technological progress. With 5 key healthcare themes Theme 1: From digital consumers to digital health societies Asia is transitioning from a region of digitally connected individuals to one of digitally integrated health societies.What began with rising smartphone adoption and mobile health apps is evolving into full-scale digital ecosystems.These shifts are transforming how care is con