蛋白质的未来：2025年值得关注的成分

We areBlackSwan Data The insights inside this report do notcomefromsurveys,panelsorfocus groups.There are noquestionsasked.Norany prompted responses. Our technology applies AI and predictive analyticsto millions of social and online posts tounderstand consumer behavior. It identifies, connects and predicts futureconsumer needs and emerging trends with89%accuracy. Leading CPG brands are leveraging this data tomake faster, more confident, evidence-drivendecisions along each stage of the innovationprocess. Ourdata explained Our platform and consultancy is powered byour uniquedata,methodologyandmetrics. Trend PredictionValue(TPV) How does it work? Ranks trends based on future growthpotential. Our platform retrieves all therelevantconsumer posts in a category;in this example,60+ millionpostsrelated toUSA Snacking. Volume Total number of unique posts overa2-year timeframe. We use AI and data science to isolateall the individualtrending topics andbehaviorsand understand howtheycluster and ladder-up intocategory growth drivers. This dynamicsegmentationframeworkis refreshed monthly andevolves as consumers andthecategory evolves. Theproteinlandscape Growth Drivers related to Protein USA Meals, Snacking, Beverages, Supplementary Nutrition (June 2022–June 2024) We've mapped the growthdrivers related to proteinacross four relevant datasets–USA Meals,Snacking,BeveragesandSupplementaryNutrition. This framework helps us understand howconsumers are behaving and how theirneeds arechanging in a category. We can see growth across the protein landscape.The space is exploding. Protein consumption is driven by consumer needslinked toenergy,functional nutrition,dietingandworkout performance. In this report, we're going to focus in on theingredients driving growth in theBeveragesandSnackingspaces. Animal vplant proteins We've plotted the keyprotein-richingredientsthat are trending in theBeverages and Snackingcategories. A variety of animal and plant proteins are surfacing. We can see animal-based ingredients such asWheyIsolateandEgg Whiteoccupy the Mature and Decliningphases. They are popular, well-established proteins but arebeginning to stagnate. Plant-based proteins dominate the Growing andEmergingphases–includingMung BeanandChia. The growth of plant proteins is driven by consumersdesire for more sustainable, lower impact products. But not all plantsare on the same trajectory. WhileSoyandPeaproteins arewidespread in-market, a new rangeof plant-based ingredients areaccelerating due to extra, functionalproperties. Beyondprotein Consumers are placing greateremphasis on thenutritionalvalueof their protein sources. While they are moving towards plant proteinsover animal-based sources, consumersareconcernedover the nutritional deficiencies ofsome plants. They are missing out on the vitamins andminerals which are abundant in animalproteins. EssentialFattyAcid This includesEssential AminoandFatty Acids,as well asVitamins B12andD. Consumers are searching for non-animalproteins that deliver the same benefits asanimal sources. They are becoming more and moreknowledgeable about the nutritional quality ofthe products they consume. And are looking for snacks and beverages thatprovide more than just a protein boost. Proteinplus Consumers are gravitatingtowards protein products thatare packed withextra vitaminsand mineralsto support bodilyfunction and boost vitality. Plant-based ingredientsthat are rich inadditional minerals are growing in popularity. Consumers are choosingPumpkin Seeds,Hemp,FavaandMung Beansfor a nutritionalboost. They are also exploring and experimentingwith alternative sources of protein. Fungal proteinsandmicroalgaeare protein-dense and packed with omega 3, antioxidantsand other vitamins. Trendsto watch These arethreeprotein-rich ingredientsour datapredicts will surge in 2025. TPV #256Vol: 248Growth: +27% TPV #1682Vol: 106Growth: +1% BeveragesTPV #18Vol: 3,614Growth: +32% TPV #431Vol: 695Growth: +29% BeveragesTPV #1420Vol: 122Growth: +13% BeveragesTPV #212Vol: 1,550Growth: +3% Spirulinais a blue-green algae that is packed with protein.This ingredient was first popularized in the health space forits rich nutrient profile but is being reframed as high inprotein and highly sustainable. Mycoproteinis a protein-rich, high-fiber food derivedfrom fungus. It was created byQuornand primarily soldin Europe and the UK. This protein has a meat-like textureand can be produced with minimal environmental impact. Chlorellais a nutrient-dense algae with widehealth benefits, including detoxification andlowering cholesterol-now also being recognizedfor its high protein content. BL ACKSWANDATA Brandspotlight We've spotlighted two brands that are activating in the 'proteinplus'space. KOS Naturals Erewhon BL ACKSWANDATAKOSNaturalscreatepowder for 'superfood plant protein shakes'.Their products include 12 vitamins and minerals to deliver anutritionalbooston top of a protein hit. Erew