IFIC焦点调查：美国人对蛋白质的看法

Americans’Perceptions ofProtein July 2025 METHODOLOGY This report from the International Food Information Council (IFIC) containsresults from two separateconsumer surveys—the 2025IFIC Food & Health Surveyand the July 2025IFIC Spotlight Survey. Each survey’smethodology is briefly described below: July 2025 IFIC Spotlight Survey IFIC commissioned this online survey among U.S. consumers (n=1000) to measure knowledge, attitudes, and beliefs aboutprotein. One thousand adults ages 18years and older completed theonlinesurvey from May10-13, 2025, and were weightedtoensure proportional results.Totals may not equal 100% due to rounding. SUGGESTED CITATION:International Food Information Council (IFIC). IFIC Spotlight Survey: Americans' Perceptions of Protein. July2025. 2025 IFIC Food & Health Survey IFIC commissions thissurveyannually among U.S. consumers (n=3000 since 2024, n=1000 in prior years), with 2025 markingthe20th consecutive year of theIFIC Food & Health Survey.Results were weighted to ensure that they are reflective of theAmerican population ages 18 to 80 years, as seen in the2024 Current Population Survey. Specifically, results were weightedby age, education, gender, race/ethnicity,and region.The 2025IFIC Food & Health Surveywas fielded from March 13-27, 2025. SUGGESTED CITATION:International Food Information Council (IFIC). 2025 IFIC Food & Health Survey. EXECUTIVE SUMMARY According to the annualIFIC Food & Health Survey, the percentage of Americans tryingto consume protein is on the rise: In 2022, 59% said they try to consume protein, 67% in2023, 71% in 2024, and 70% in 2025. The 2025IFIC Food & Health Surveyalso revealedthat a “high protein” diet was the most common diet that Americans followed in thepast year, and that consumers use “good source of protein” as the top criteria to definea healthy food. This protein boom is being driven bymedia attention and increased consumer interest intopicssuch as GLP-1 medications and weight management, fitness, energy, and healthy aging. Inparallel, some nutrition researchers are bothquestioningand furtherinvestigatingproteinrecommendations to support optimal health outcomes. In the same spirt, IFIC commissioned theIFIC Spotlight Survey: Americans' Perceptions OfProteinto study U.S. consumer mindsets related to protein sources and consumption. In thisIFIC Spotlight Survey, 35% of respondents report they have increased their proteinconsumption in the last year. However, when asked about how much protein they shouldconsume daily, most respondents indicated they are unaware (53%) or unsure (26%) of their dailyprotein needs. Of the 20% of respondents who report to know how much protein they shouldconsume, over half (54%) think it should be 50 grams or less per day. When asked about perceived health benefits of protein, muscle health/strength was the mostrecognized (by 51% of respondents), followed by energy/less fatigue (45%), and overall well-being(35%). When asked about their preferred protein sources, respondents selected meat/poultry(65%), eggs (62%), and fish/seafood (48%) as the top sources. On food packaging, the mostreferenced information about protein is the “grams of protein per serving” (39%). Among thoseusing protein information on food packaging, only 27% say they seek an ideal number, or target,of protein grams per serving. Overall, while interest in and awareness of protein are high, the results of thisIFIC SpotlightSurveysuggest that the average American may be unclear about their daily protein needs orlack access to reputable resources on how to estimate and meet them. This uncertainty may beinfluenced by the fact that a friend or family member is the top source of information on protein(reported by 29% of respondents), outpacing conversations with a personal healthcareprofessional (25%) and/or registered dietitian (13%). K E Y F I N D I N G S Americans continue to be keen on protein in 2025. 8 in 10 Americans are unaware or unsure of theamount of protein they should consume daily. Insights from the 2025IFIC Food & Health Surveyreveal the rise ofprotein in recent years.or the first time, “good source of protein”tops the list of criteria that Americans use to define a healthy food.or the third straight year a “high protein diet”is the most commoneating pattern that Americans are following. For the fifth straightyear, protein isthe nutrient that most Americans say they are tryingto consume. Americans were asked if they know their individual dailyproteinneeds, in grams. Half of Americans (53%) report that they donot know how many grams of protein they should consume daily,and 1 in 4 (26%) are unsure. Only 1 in 5 (20%) stated awareness of howmany grams of protein they should consume daily. Source:International Food Information Council (IFIC). 2025 IFIC Food & Health Survey. Source:IFIC Spotlight Survey: Americans' Perceptions ofProtein. July2025. 1 in 3 say they have increased their protein intakeover the past year. Among those who