2022年高等教育趋势

2022 TRENDS IN HIGHER EDUCATION 3 /INTRODUCTION 4 /EXECUTIVE SUMMARY 5 /TREND 1:ACADEMIC PORTFOLIOS FOCUSON SKILLS FOR A NEW EMPLOYMENT ERA 8 /TREND 2:ENROLLMENT STRATEGIES MEETSTUDENTS WHERE THEY ARE 11 /TREND 3:INSTITUTIONS FOCUS BRANDVALUE ON PRACTICALITY OVERPRESTIGE 14 /TREND 4:GRANT FUNDING SUPPORTSRESPONSIVE PROGRAMMING AND HELPSSTABILIZEBUDGETS 17 /TREND 5:INSTITUTIONS SET SIGHTS ONMEASURABLE DIVERSITY, EQUITY, ANDINCLUSION RESULTS 20 /CONCLUSION 21 /SOURCES INTRODUCTION Any notions that the pandemic would demand only a temporary pivot in higher educationhave given way to an understanding that colleges and universities are undergoing aprocess of permanent change. Early optimism that COVID-19 vaccines would quicklyallow institutions to resume typical on-campus experiences has been tempered by therise of new variants. As the pandemic has evolved, administrators and faculty have hadto keep pace with new ways to deliver instruction and services. Insuch a climate,demonstrating value is increasingly crucial. The movement ofemployees in the “great resignation” further draws questions about how institutionscan find inclusive ways to cater to new populations of students and meet the evolvingneeds of the employers seeking to hire them. Meanwhile, to remain viable amiddeclining enrollments and increased sensitivity to cost, institutions are rethinking howthey market and positionthemselves. Even amid so many ongoing challenges and opportunities, colleges and universities areuniquely positioned to boldly demonstrate their value, shake off stereotypes, and evolvetheir offerings in ways that both meet the needs of their students and communities andprovide diversified sources ofrevenue. Hanover’s2022 Trends in Higher Education report highlights new and continuedpriorities anticipated for 2022, drawn from our higher education research and experienceadvising and collaborating with hundreds of institutions across the nation. The trends,recommendations, and case studies outlined in this report align with the formidabledecisions higher education leaders face in this moment — decisions that can help buildresilient institutions that are ready for whatever comes next. EXECUTIVE SUMMARY THE 2022 TRENDS IN HIGHER EDUCATION Academic Portfolios Focus on Skillsfor a New EmploymentEra Hanoveris privileged to partner closely with nearly 500colleges and universities — from a wide range of settings,andwith varying demographics and communities served.Thisallows us to see and understand a comprehensiverangeof perspectives of the higher education landscape.As we support our members’ efforts to serve their stakeholdercommunities, we also learn from their experiences, includinghow they overcome challenges and seizeopportunities. Colleges and universities will continue to reshapeofferings, learning outcomes, and tuition structuresto ensure they include in-demand credentials that willprepare graduates for a new era of work andupskilling. Enrollment Strategies Meet StudentsWhere They Are Today,it is clear that institutions are at a crossroads andmustquickly develop bold strategies that go beyondshort-termtriage. Institutions will offer increased flexibility in howstudents apply, qualify for admission, onboard, andaccess enrollment services to accommodate a morediverse and less time-and-place-bound studentbody. Understandingtrending data can strengthen college anduniversity leaders’ response to the present moment and betterequip them to address future challenges. Institutions Focus Brand Value onPracticality over Prestige Institutions will increasingly articulate theirdistinctive features and demonstrate the tangiblebenefits their students will gain by enrolling andcompleting theirstudies. In our2022 Trends in Higher Educationreport,we have identified five trends that will shapehigher education over the coming year and willalterthe landscape in ways that might haveseemed unimaginable even months ago. Grant Funding Supports ResponsiveProgramming and Helps Stabilize Budgets Colleges and universities will look to creativelystreamline existing costs and identify new revenuesources, particularly with grant funding opportunities. Institutions Set Sights on MeasurableDiversity, Equity, and Inclusion Results Institutions will examine their data and establishmeaningful ways to measure progress on the closureof equity gaps and improved diversity and sense ofbelonging on campus. TREND 1:ACADEMICPORTFOLIOSFOCUS ON SKILLSFOR A NEWEMPLOYMENT ERA Colleges and universities will continue toreshape offerings, learning outcomes, andtuition structures to ensure they includein-demand credentials that will preparegraduates for a new era of work andupskilling. The number of U.S. workerswho are “very” or “extremely”interested in training to upgradeor learn new skills57% TREND OVERVIEW INCREASED DEMAND FOR UPSKILLING Whilea college degree remains a criticalmilestoneto employment,it is no longerthefirst and foremost priority for w