2022年全国录取学生调查

INTRODUCTION While most colleges and universities largely resumed pre-pandemic operations in thepast year, many students are not following suit. Withnearly a million fewer studentsin college now than before the COVID-19 pandemic, many students are choosingemployment over education or are opting out of traditional four-year degrees infavor of shorter, targeted credentials. Even before the pandemic, colleges and universities were experiencing an enrollmentdecline. Certainly the pandemic and resulting economic hardships have exacerbatedthe problem. Today, higher education leaders must keep an even closer eye on potentialstudents’ educational needs and perceptions if they hope to improve their institution’senrollment outlook. In the 2022–2023 academic year, few incoming students will have been exposed tohigher education before the pandemic. They are navigating their learning in unchartedwaters, in which many antiquated higher education norms and rules no longer seemto apply. So, what are today’s students looking for in an institution? What motivatesthem to apply to or enroll in one institution over another? What factors influence theirevolution from applicant to enrollee? In the 2022–2023 academicyear, few incoming students willhave been exposed to highereducation before the pandemic.They are navigating their learningin uncharted waters, in which manyantiquated higher education normsand rules no longer seem to apply. In April 2022, Hanover Research surveyed more than 1,000 students who’ve beenadmitted to undergraduate and graduate institutions in the United States. The surveyexamines the factors that influence where they decide to enroll along with factorsthat prompt them to decline enrollment. The findings in this report provide a freshview of how college-bound students select an institution and the needs they have asfirst-year students preparing to begin their studies. With so many students questioning the value, affordability, and relevance of a collegedegree, it’s critical that higher education leaders listen to student sentiment and findways to address their needs along the pathway to matriculation. TABLE OF CONTENTS 2 /INTRODUCTION 4 /SUMMARY OF KEY FINDINGS 6 /COLLEGE APPLICATION FACTORS 11 /COLLEGE SELECTION FACTORS 16 /FIRST-YEAR NEEDS AND EXPECTATIONS 20 /COMMUNICATION PREFERENCES 22 /CONCLUSION 25 /APPENDIX SUMMARY OFKEY FINDINGS SUMMARY OF KEY FINDINGS: ADMITTED STUDENTS’ ENROLLMENT OUTLOOK IS POSITIVEBUT THEY NEED TRANSITION SUPPORT In general, students admitted to an institution as of spring 2022 are confident they will enroll in a college in the fall, with only a smallnumber planning to decline or defer admission. Employment opportunities, family responsibilities, and COVID-19 safety remain importantconsiderations when determining whether they’ll enroll in 2022. Tempering this favorable outlook, however, is the apprehension that many college-bound students feel about their abilities to succeedonce they enter college. Many survey respondents reported feeling inadequately prepared for the college transition, whether becauseof financial, academic, or personal challenges. This means that some students might matriculate with greater needs for support or skill-bolstering in the wake of the pandemic. College SelectionFactors First-Year Needs andExpectations College ApplicationFactors CommunicationPreferences •Financial aid is the top factor forundergraduate students whenconsidering where to apply tocollege (44%).•Flexible program format is the topapplication factor for graduatestudents (30%).•Academic quality followed asthe next ranked factor for bothundergraduate (41%) and graduatestudents (26%). •72% of respondents prefer toreceive communication from highereducation institutionsby email, followed by 41%of respondents who prefer socialmedia.•Among social media platforms,Instagram is the overwhelmingchoice (80%) among respondentsfor receiving communication fromhigher education institutions. •Only about half of enrolled andundecided students feel veryor extremely prepared for theirchosen academic program, withdiscipline/self-motivation and studyskills listed as their top concerns. •A college or university’s fit withstudents’ chosen fields of studyis the most important factor forwhere they choose to enroll. •Financial considerations are aclose second. The most importantfinancial factors for prospectivestudents are affordability (43%),overall value for the cost (36%),and a good financial aid package(36%). •The top concerns for admittedstudents are balancing theircoursework with non-academicresponsibilities (44%), makingfriends (41%), and their ability topay for their education (41%). •Most respondents (54%)plan to attend an in-state publicinstitution, instead of a private orout-of-state college or university. •Admitted students are mostinterested in participatingin orientation events that includesocial activities and campus tours. COLLEGEAPPLICATIONFACTORS WHICH OF THE FOL