2025年全国录取学生调查

A Report on theState of U.S. CollegeAdmissions TABLE OF CONTENTS HANOVER RESEARCHFOR HIGHER EDUCATION 3 /INTRODUCTION4 /2025 ADMISSIONS TRENDS5 /IS A COLLEGE DEGREE STILL WORTH IT?6 /WHO’S ACCEPTING OFFERS7/WHO’S DECLINING OR DEFERRING OFFERS8/WHAT FACTORS LEAD TO APPLICATIONS9/WHY STUDENTS CHOOSE AN INSTITUTION10 /HOW STUDENTS WANT TO CONNECTWITH INSTITUTIONS11 /HOW STUDENTS CONDUCT THEIRCOLLEGE SEARCH12 /WHAT STUDENTS NEED IN THEIR FIRST YEAR13 /CONCLUSION14 /RECOMMENDED READS15 /APPENDIX17 /ABOUT HANOVER RESEARCH Hanover’sinsights help higher education institutionsstrengthen their academic portfolios, maximize enrollmentand retention, manage costs, improve brand perception, andengage alumni. From research to consulting and advisoryservices, our solutions address a comprehensive array ofchallenges to achieve the best possible outcomes for ourclients and the students they serve. $1B+in totalgrant awards $500Min new programrevenue 15%increase in net tuitionrevenue our clientsexperience 3000+research projectscompletedsince 2020 600+higher educationmembers 11xaverage ROI withmembership For more information about Hanover’ssolutions and services,turn to page 17or visithanoverresearch.com/higher-education. INTRODUCTION At a time when college and university budgets face great uncertainty, knowinghow to plan and predict student admissions and yield is vital to maintain astrong institutional outlook. Yet in the spring of 2025, college decision day in the U.S. took place amid ahost of escalating uncertainties for institutions and students alike. Notably,current economic and political factors are adding to higher education accessand ROI concerns. Making the case for postsecondary enrollment is more complicated than ever,between rising costs, aggressive student loan changes, possible reductionsin student aid, a tight job market, research funding losses, and uncertaintiesaround international student enrollment. In April 2025, Hanover Research surveyed over 1,000 studentswho were admitted to U.S. institutions for the 2025–26 academicyear to learn about their plans, preferences, and decision factors. Keep pace with the rapidchanges in higher educationwith our2025 Trends inHigher Educationreport Admitted student surveys provide colleges and universities with a candidview of application and enrollment experiences, the factors that drive studentdecisions, and institutional strengths and weaknesses. The results can be usedto improve future admissions, marketing, and engagement. The findings offer valuable insights into students’ expectations, concerns,andpreferences that can inform your institution’s recruitment andretention strategies. 2025 ADMISSIONS TRENDS Students admitted to colleges and universities for 2025–26 are more confident in their abilitiesthan students last year, but looming financial challenges may disrupt their progress. 4.They prefer digital communicationswith institutions but rely on family,friends, and campus visits during theircollege search. 1.Admitted students still highly value acollege degree, but the percentage hasdipped since 2024. Seventy percent of admitted studentssurveyed think a degree is very or extremelyvaluable, compared to 75% in 2024.Graduate, private, enrolled, and deferredstudents are most sure of a degree’s value. Email, texts, and Instagram remain thetop ways students want to hear frominstitutions. But college websites, word-of-mouth advice, and campus events shouldnot be overlooked. 5.Admitted students mostly feelprepared for their programs and aremore confident about their collegereadiness. 2.Those who don’t plan to enroll say it’slargely due to financial uncertainties. Student aid and loan repayment concernsare the top reasons students who deferredor declined offers held back. Others areprioritizing work or family, while researchuncertainty deterred nearly a quarter. Most students report feeling prepared forcollege life and academics, though it oftenvaries by degree type, institution type,and gender. 3.They apply based on academic qualityand fit, but financial considerationsincreasingly determine wherethey attend. Forseveral years,students have appliedbased on academic quality and financial aidavailability. They ultimately select institutionsbasedon affordability,proximity,and thebest aid package. IS A COLLEGE DEGREE STILL WORTH IT? Admitted students still highly value a college degree, but the percentage has dipped from 2024. Overall,70%of surveyed admitted students consider anundergraduate or graduate degree to be very or extremelyvaluable,reflecting an enduring belief in the power of apostsecondary education. However, compared to 2024, thatnumber dropped by five percentage points (70% comparedto 75%). Betweenstudent groups,the most significant differencesappearedby degree type and enrollment status.Perhapsunsurprisingly, the more advanced the degree sought, the morevalue students place on it. One notable exception is PhD students,for whom just