2024年高等教育趋势

2024 TRENDS IN HIGHER EDUCATION 3 /INTRODUCTION 4 /EXECUTIVE SUMMARY 5 /TREND 1: INSTITUTIONS REDUCE ENROLLMENT BARRIERSFOR A CHANGING PROSPECTIVE STUDENT DEMOGRAPHIC 8 /TREND 2: COLLEGES AND UNIVERSITIES STRATEGICALLYREFINE STUDENT SUPPORTS TO IMPROVE RETENTION 11 /TREND 3: CAMPUSES PROMOTE HIGH-RETURN ACADEMICPROGRAMS THAT CONNECT STUDENT INTEREST WITHINDUSTRY NEEDS 14 /TREND 4: INSTITUTIONS ARTICULATE THEIR VALUE TOSTUDENTS AND UNDERLINE THEIR ECONOMIC IMPACT 17 /TREND 5: HIGHER EDUCATION LEADERS LEAN INTONIMBLE APPROACHES TO FINANCES AND ORGANIZATIONALSTRUCTURES 20/CONCLUSION 21 /SOURCES INTRODUCTION The last few years in higher education have been marked by mounting pressuresandincreased public scrutiny from multiple directions.Enrollment struggles,financial stressors, student support needs, free speech challenges, the dismantlingof affirmative action, and the rapid expansion of artificial intelligence are testinghigher education leaders in unrivaled ways. Yet, over and over again, institutionsare rising to the challenge and tackling these issues head-on, rather than resting ontheir laurels. In the midst of difficulty, we’re seeing a new sense of innovation emerging in2024.Colleges and universities are improving how they communicate theirvalue, confirming their relevancy, and delivering results in today’s shifting world.Institutions are refreshing their approaches to old challenges, looking for solutionsto emerging issues, and prioritizing efficiencies to reach a new level of sustainability. Hanover’s2024 Trends in Higher Education Report highlights the sector’stoppriorities for the year,drawn from our higher education research andexperience advising and collaborating with hundreds of institutions. The trends,recommendations, and case studies outlined in this report are intended to signalhow institutional leaders can prepare for the landscape ahead and use practical,data-informed insights to fuel a renewed era of higher education success — forinstitutions, students, and society at large. To see last year’s trends, download5 Higher Education Trendsto Watch in 2023–24or visit Hanover’s solutions page foradditional insights. EXECUTIVE SUMMARY Hanover is privileged to partner closely with nearly 500 colleges anduniversitiesglobally who serve a wide range of demographics andcommunities. Our work allows us to understand a range of perspectives andlearn from the diverse experiences of our members. TREND 3:Campuses Promote High-Return AcademicPrograms that Connect Student Interest with Industry Needs In an ever more competitive environment, higher education institutionsare gaining students’ attention by connecting their interests to degreesand certificates that can promise a strong return on investment. In supporting our members’ challenges and solutions, we have developed the2024 Trends in Higher Education Report to illuminate the primary trendsthat we believe will shape higher education in the coming year. TREND 4:Institutions Articulate Their Value to Students andUnderline Their Economic Impact HERE ARE FIVE TRENDS THAT WILL SHAPEHIGHER EDUCATION IN 2024 As public sentiment on higher education shifts and legislation tightens,colleges and universities are tasked with not only differentiatingthemselves for prospective students, but also clarifying their purpose andvalue in the larger community. TREND 1:Institutions Reduce Enrollment Barriers for aChanging Prospective Student Demographic What students need and expect from colleges and universities today isdifferent than in previous decades. As such, institutions are focused onimproving college access for both traditional and non-traditional studentsto meet more students where they are. TREND 5:Higher Education Leaders Lean into NimbleApproaches to Finances and Organizational Structures To adjust to new fiscal realities, institutions are nimbly leaning intoinnovation and change to achieve long-term institutional sustainabilityand success. TREND 2:Colleges and Universities Strategically RefineStudent Supports to Improve Retention As student needs deepen and enrollments fluctuate, institutions aretaking decisive, data-driven steps to help enrolled students persist andsucceed with a wider array of academic, financial, and personal support. TREND 1:INSTITUTIONSREDUCE ENROLLMENTBARRIERS FORA CHANGINGPROSPECTIVE STUDENTDEMOGRAPHIC What students need and expect from colleges anduniversities today is different than in previousdecades. As such, institutions are focused onimproving college access for both traditional andnon-traditional students to meet more studentswhere they are. PROSPECTIVE STUDENT CONCERNS DATA-INFORMED STRATEGIC ENROLLMENTMANAGEMENT While the cost of higher education continues to serveas the chief barrier to prospective student enrollment,other factors, such as a declining belief in students’own academic and personal readiness prevent somestudents from attending. Many prospective studentswhoattended high school during