2025年全球移动应用可玩广告营销洞察

PlayableFactoryhasbeenleadingtheproductionofplayableadswithitspowerfulplatforms,partneringwithover250topgamepublishersandbrands.Using our Playable,Ready,and Flex platforms,ourpartnershavecreatedover150,000playableads,knownforsuperiorengagement,improvedCPM,andenhancedROAS,trackingover100billioneventsannually.Weprovideapowerful,scalableSaaSplatformthatdeliversversatileandcustomizableadsolutions,offeringcontinuoussupporttailoredtoeachclient’sneeds.communication,Playable Factory ensures unmatched value andsuccessforeverypartnership. 1B+Data Tracked Weekly~150KCreatives Created by Our Partnerson Our Platform Annually15%Market PresenceWebsite:www.playablefactory.com Withtransparentpricingandclear WithSocialPeta,youcanspyonyourcompetitors'addata,andgetaddatafromnetworks,media,andadvertisersaroundtheworldtoinspireyou.SocialPetacoversmorethan80countries/regionsandover80well-knownad channels worldwide,such as Facebook,Twitter,YouTube,TikTok,andUnity.Weprovidenearly1.6billionadcreatives,updatingmillionseach day.Through duration,impressions,popularity,andinteractions,wecanquicklylocatetheactivehigh-qualitycreativeswhichwillbeprovidedtoyouinrealtimetohelpwithyourmarketingplan.Asone of the world-leading advertising and marketing platforms,SocialPetaboastsahugedatabaseandtheexperienceofworkingwiththousandsofgamecompaniesandprovidingmobilegameworkerswithmorepracticalmethodsinordertodevelopmorepopulargames. 6MAPP Advertisers1.6BAPP Ad Creatives1.20MDaily UpdatesWebsite: www.socialpeta.com 6.3%6.3%5.9%5.7%5.2%5.2%5.2%5.5%5.6%5.2%5.5%5.4%5.3%5.5%5.8%6.0%6.1%5.8%5.6%6.0%5.9%7.3%7.6%7.4%6.1%250300350400450500Jan-24Feb-24Mar-24Apr-24May-24Jun-24Jul-24Aug-24Sep-24Oct-24Nov-24Dec-24Advertisers with playable ads% of advertisers with playable adsAnalysis of advertisersDaily advertisers with playable ad creatives340% of daily advertisers with playable ad creatives5.9%Analysis of Playable Creatives for Global Mobile Games in 2024Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan-Dec 2024Formobilegameadvertiserswithplayableads,thedailyaveragewasaround340,andthepeaknumberwasinNovember,accountingfor7.6%oftotalmobilegameadvertisers.Max:450Min:284Max:7.6%Min:5.2% 6.7%5.9% 6.5%8.1%8.1%6.7%5.7%6.4%7.0%7.7%8.8%8.6%8.4%9.3%8.4%8.6%8.8%8.8%9.0%8.8%9.0%9.6%8.9%9.4%9.3%9.1%10 K15 K20 K25 K30 K35 K40 K45 KJan-24Feb-24Mar-24Apr-24May-24Jun-24Jul-24Aug-24Sep-24Oct-24Nov-24Playable creatives% of playable creativesAnalysis of creativesDaily average playable ad creatives30.7K% ofdaily average playable ad creatives8.3%Analysis of Playable Creatives for Global Mobile Games in 2024Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan-Dec 2024Thedailyaverageplayableadcreativeswereabout30K,accountingforaround8%oftotalmobilegamecreatives.Playableadcreativesincreasedthroughouttheyearinnumberandasashareoftotalmobilegamecreatives.Max:15.1KMin:38.7KMax:9.2%Min:5.6% 8.7%9.2%8.9%Dec-24 Trends in Monthly Playable Ad CreativesPlayableadcreativesasawholewereupdatedfrequently,withnewcreativesmakingupover60%ofthemonthlytotal.Therewasafluctuatingincreaseinplayablecreatives’shareoftotalcreatives.6.6%6.9%5.9%6.5%6.8%7.2%6.8%6.9%87.4%77.2%68.4%58.3%65.2%85.7%68.4%52.7%5%6%6%7%7%8%8%2024FebMarAprMayJunJulAugPlayable creatives' share of total creatives64.8%%ofmonthlynewplayablecreativesSource: SocialPeta, based on data that were captured and analyzed.Date Range: Jan 2024-Feb 20256.9%Monthlyplayable creatives’shareoftotalcreatives7.4%(Nov. 2024)Thehighestpercentage 7.1%7.3%7.4%7.1%6.9%7.1%40.0%57.5%52.6%59.1%70.0%65.0%40%45%50%55%60%65%70%75%80%85%90%SeptOctNowDec2025Feb% of new creatives87.4%(Jan. 2024)The highest percentage Trends in Monthly Playable Ad CreativesSource:studyby Tremor Video and IPG MediaLab& astudyon PubliftPlayable adsachieveda~319% higher conversionPlayable adsgenerated47% more attentioncompared tovideo ads. 87.4%(Jan. 2024)The highest percentageratecompared tovideo ads. PopularPlatforms Where Playable Creatives were ReleasedHighest number of playablecreatives: North America1.48MHighest monthly averagecreatives: Middle EastPlayablecreativesweremoreinnumberintheEuropeanandAmericanmarkets,andgreaterasashareinsecond-tiermarketsincludingtheMiddleEast,Africa,andSouthAsia.•North America recorded the highest number of playable creatives,accountingfor5.4%ofallmobilegamecreativesintheregion.OceaniaandEuropefollowedinsecondandthirdplace,respectively.•Intermsofpercentageshare,theMiddleEastledwith11.7%ofallcreativesbeingplayable,followedbyAfricaat10%.InEuropeandtheAmericas,Oceaniahadthehighestshare,with9.2%ofitsmobilegamecreativesbeingplayable.Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan-Dec 20245.4%9.2%6.0%6.3%7.9%6.8%5.7%11.7%0.0M0.2M0.4M0.6M0.8M1.0M1.2M1.4M1.6MNorth AmericaOceaniaEuropeSoutheast AsiaJapan & SouthKoreaSouth AmericaHong Kong,Macao &TaiwanMiddle EastSouth AsiaNumber of playable creatives% of playable creatives 11.7%8.3%10.0%00.1Africa Number