未来100:2025年：健康

F O R E W O R DIn 2025, health and wellness continue to evolve at a remarkable pace. In aworld of mounting economic pressure and increased environmental andethical responsibilities, a pressing question emerges: How can we create afuture for health that benefits everyone? Achieving access to healthcarefor all remains a vital challenge as we grapple with gaping inequities andstrive for solutions that balance need with affordability and inclusion.This year’s The Future 100: 2025 highlights the trends that will help answerthese questions, and in the following pages you can find a selection of thebest ideas and innovations transforming healthcare and wellness today.“The Devolution of Healthcare,” for example, is ushering in an era of self-managed, proactive care. Advances in technology are drivingpersonalization and enabling individuals to monitor their health in a trendtoward “Home Clinic Hubs.” From AI-powered digital dashboards andhealth-tracking wearables to at-home diagnostics like smart mirrors andtoilets, these new capabilities are helping people predict and preventhealth issues – and boost their mental wellbeing.Yet, technology is only part of the picture. In 2025, the importance ofcommunity and social engagement in health will ramp up. A trend of“Social Prescriptions,” in which doctors recommend community-based activities, is gaining traction as a way to support health beyond medicine.“Social saunas” are turning wellness spaces into hubs for connection andnetworking, while brands are designing experiences that encourageshared moments of joy.Along with this we are seeing new exciting innovations and trends like“Vibroacoustic Therapy,” “Joyful Architecture,” and “Swimmable Cities” - allof which reflect a holistic approach to health and wellness, one whereemotional, physical, and social health converge.The future of health and wellness is about building on the brilliance ofmedicine and fostering new social attitudes to get to the heart of healthand wellbeing. It’s about empowering individuals, fostering meaningfulconnections, and using cutting-edge technologies to ensure proactive,accessible, and personalized care.Emma Chiu and Marie StaffordGlobal Directors, VML Intelligencevml.com/expertise/intelligence 01Home Clinic Hubs1402Social Prescription1603The Devolution of Healthcare1904Vibraacoustic Therapy2105Ozempic World2306Joyful Architecture2507Somatic Wellness2708Long-Life Careers2909Social Saunas3110Swimmable Cities33C O N T E N T S B YT H E N U M B E R S2025 is set to present a year of paradoxes and oppositions, where brands will needto get comfortable with complexity and meeting needs that are seemingly opposed.Unless otherwise stated, all findings in this report were collected by SONAR™, VML’s research practice, from September to November 2024. 13,961 18+ adult respondents were surveyed in Argentina, Australia, Brazil, China, Colombia,France, India, Japan, Mexico, South Africa, Thailand, the United Arab Emirates, the United Kingdom, and the United States. For methodology see page 271. My life, currentlyMy life, in the futureThe world, currentlyThe world, in the futureTotalGen Z (18-29)Millennials (30-44)Boomers (60-79)Gen X (45-59)Total2024Positivity has declinedsince 2024How positive or negative people are feelingRating of how positive or negative respondents feel about how thingsare going in their own lives and in the world, on a scale of 1 to 10, globalO P T I M I S MI S F R A G I L E ,T E M P E R E D B Y G L O B A L R E A L I T I E S6.85.55.97.07.05.66.07.06.95.66.16.86.75.45.77.06.75.0 5.27.17.25.4 I NT H E M E T A C R I S I S ,A N X I E T I E S O N M O N E Y ,S E C U R I T Y ,A N D C L I M A T E W E I G H H E A V YThe top 10 most pressing issues facing societyPercentage selecting in their top five, global47%41%40%39%39%33%30%24%22%18%10%20%30%40%50% C O N S U M E R SP R I O R I T I Z E E S S E N T I A L S P E N D I N G .H E A L T HI S A K E Y E X C E P T I O NNet consumer spending by categoryPercent spending much or somewhat more, less percent cutting back somewhat or greatly, globalSoft drinksLittle treats/small luxuriesHome décorAlcoholic drinksBig-ticket itemsBeauty/groomingSpending on myselfTraveling for pleasureEating out/entertainmentFashion/clothingRunning a carSpending on my petsDaily travelHome entertainmentPersonal technologyFood/groceriesHealth/wellbeingMaking savings/investmentsUtilitiesSpending on my children-25%0%6%7%13%5%-23%-21%-20%-19%-18%-18%-17%-13%-9%-9%-7%-7%-4% ProtectedPressured P E O P L EA R E S E E K I N G G R O W T H A N D F U L F I L L M E N TFeelings and experiencesWhich of the following would you like to have more of in your life? Percent selecting, globalJoyPeace31%39%28%LovePurpose35%25%Fun andlaughterAdventure37%27%Friendship31% 82%81%78%75%73%73%B R A N D SG E T C O M F O R T A B L E W I T H C O N T R A D I C T I O N SPercent who somewhat/strongly agree with each statement, globalPeople want brands to be honest and down to earth……but also put on a show,