2025年最有价值和最强的高端奢侈品牌年度报告

Luxury &Premium 2025 The annual report on the most valuable and strongest luxury & premium brands AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation Analysis Most Valuable Luxury & PremiumBrands 2025Most Valuable Brand:Porsche Brand Strength AnalysisBrand Guardianship IndexSustainability Analysis Luxury and Premium Sponsorship in Sport:21Reaching the Wealthy to Drive RevenueHenry Farr, Director, Brand FinanceAnnabella Garnham, Senior Analyst, Brand Finance Brand Value Ranking (USDm) © 2025 All rights reserved. Brand Finance Plc. Luxury andpremium brandscontinue strongvalue growthin 2025 despite +$41.1 billion:Porscheremains the world’smost valuable luxury and premium brand +45%:Chanel’sbrand value growth to reach$37.9 billion, closing the gap behindPorsche +Dioremerges as the strongest amongluxury and premium brands Foreword The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success, The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investor David HaighChairman & CEO,Brand Finance Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higher A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performance Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We invite SectorOverview SectorOverview Between 2019 and 2024, the luxury and premiumsector recorded notable value growth. Accordingto Brand Finance, the brand value of the world’s top50 most valuable luxury and premium brands roseby 43% during this period. This positive momentumis attributed to sustained appetite for luxury goods, This figure is almost three times greater than Italy’s,the second largest contributor at USD57.6 billion.For 2025, eight of the top 10 most valuable luxuryand premium brands posted brand value growth.Apparel remains the dominant sub-sector, contributing Looking ahead, however, the sector now faces signsof a slowdown. Price increases have reached theirceiling and consumer interest is shifting away frommaterial goods toward luxury and premium experienceslike travel and social events. The resale market is According to Brand Finance data, the collectivebrand value of the world’s top 50 luxury and premiumbrands reached an all-time-high USD317.0 billion in2025. Regionally, France remains the largest contributor, ValuationAnalysis Most ValuableLuxury & Premium Brands 2025 With a brand value of USD41.1 billion,Porscheremains the world’s most valuable luxury andpremium brand for the eighth consecutive year.Chanel’sbrand value increased by 45% this year, This growth propels Chanel from third to secondplace among the world’s top 50 most valuableluxury and premium brands, with a brand valueof USD37.9 billion, surpassingLouis Vuitton, Hermèsremains the fourth most valuable luxuryand premium brand globally and is one of only twobrands in the top 10 to retain its position from 2024.The other isDior, whose brand value increased 18% Rolex