2025年英国最有价值和最强品牌年度报告

Total brand valueof UK top 250 brandsdrops 3%, but Britishbanks, aerospaceand defence,and challengerbrands defy thedownward trend+£33.9 billion:Shellis the UK’s most valuable brandfor the 9thyear in a row+734% increase:Revolut’sbrand value has growneightfold in the past year to £1.4 billion+Brand to watch:Marks & Spencerperforms stronglybut braces for the impact of cyber attack+AAA+:Greggsbecomes the UK’s strongest brandwith a Brand Strength Index (BSI) score of 92.3out of 100 and AAA+ brand rating Brand Finance UK 250 2025© 2025 All rights reserved. Brand Finance Plc.ContentsForewordDavid Haigh, Chairman & CEO, Brand FinanceCountry OverviewValuation AnalysisBrand Strength AnalysisBritish Consumers' Top BrandsBrand Guardianship IndexSustainability AnalysisBrand SpotlightsBrand Value Ranking (GBPm)InsightsMethodologyOur Services brandirectory.com/uk3568Most Valuable British Brands 20259Most Valuable Brand:Shell11Fastest Growing Brand Value:Revolut12Brand to Watch:Marks & Spencer131416182123Aviva24Phoebe Barter, Group Brand DirectorTCS London Marathon27Hugh Brasher, London Marathon Events3035Emotional Support:36How Love for Brands Drives ConsiderationAnnie Brown, Valuation Director, Brand Finance4047 Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.com ForewordBrand Finance UK 250 2025David HaighChairman & CEO,Brand Finance brandirectory.com/ukThe global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative.Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profi