2025年第一季度线上销售额提升，费用率优化

1Rating (Maintain):BUYTarget price (RMB):53.52AnalystFAN JunhaoSAC No. S0570524050001SFC No. BDO986fanjunhao@htsc.com+(852) 3658 6000AnalystWANG SenquanSAC No. S0570518120001SFC No. BPX070wangsenquan@htsc.com+(86) 755 2398 7489Key dataTarget price (RMB)53.52Closing price (RMB as of 16 May)47.50Potential upside-/+ (%)13Mkt cap (RMBmn)7,4596m avg daily val (RMBmn)102.7052wk price range (RMB)35.12-66.97BVPS(RMB)18.81Share performanceSource:Wind(44)(29)(14)116May-24Sep-24Jan-25May-25(%)Bear ElectricCSI300 This report must be read with important disclosures and analyst certifications located on the end of the report.Source:Wind, Huatai Research Source:Wind, Huatai Research This report must be read with important disclosures and analyst certifications located on the end of the report.Full financialsBalance sheetYE 31 Dec (RMBmn)Current assetsCash & equivalentsAccount receivablesOther receivablesPrepaymentsInventoriesOther current assetsNon-current assetsLong-term investmentFixed investmentIntangible assetsOther non-curr. assetsTotal assetsCurrent liabilitiesShort-term borrowingsAccount payablesOther current liabilitiesNon-current liabilitiesLong-term borrowingsOther non-curr. liabilitiesTotal liabilitiesMinority interestShare capitalCapital reservesRetained profitShareholders’equity attr. to parentEquity & liabilitiesCash flow statementYE 31 Dec (RMBmn)Operating cash flowNet profitDepreciation/amortizationFinancial costsInvestment lossesChg in workingcapitalOther operating activ’sInvesting cash flowCapexLong-term investmentOtherinvesting activ’sFinancing cash flowShort-term borrowingsLong-term borrowingsIncrease in common stockAdditional paid-in capitalOther financing activ’sNet change in cashSource:Company announcements,HuataiResearch estimates This report must be read with important disclosures and analyst certifications located on the end of the report.DisclaimersAnalyst CertificationI/We, FAN Junhao, WANG Senquan, hereby certify that the views expressed in this report accurately reflect the personal viewsofthe analyst(s) about the subject securities or issuers; and nopart of the compensation of the analyst(s) was, is, or will be, directlyor indirectly, related to the inclusion of specific recommendations or views in this report.General Disclaimers and DisclosuresThis research report has been prepared by Huatai Financial Holdings (Hong Kong) Limited (hereinafter referred to as“HFHL”).The information herein is strictly confidential to the recipient. This report is intended for HFHL, its clients and associatedcompanies. Any other person shall not be deemed a client of the Company merely from his or her receipt of this report.This report is based on information deemed reliable and publicly available by HFHL, but HFHL and its associated company(ies)(collectively, hereinafter“Huatai”)makes no guarantee as to theaccuracy or completeness of such information.The opinions, assessments and projections contained herein only reflect the views and judgments at the issuance date. Huataimay issue research reports that contain inconsistent views, assessments and projections with those set out herein at differenttimes. The prices, values and investment returns of the securities or investment instruments referred to herein may fluctuate.Past performance is not a guide to future performance, future returns are not guaranteed, and a loss of original capital may occur.Huatai makes no warrants that the information in this report be kept up to date. The information contained in this report maybemodified without notice by Huatai, and investors shall pay attention to such updates or modifications when necessary.HFHL is not a U.S. Financial Industry Regulatory Authority(“FINRA”)member firm, and HFHL research analysts are notregistered/qualified as research analysts with FINRA.While every effort has been made by Huatai to ensure the content contained herein is objective and impartial, the views,conclusions and recommendations in this report are for reference only and are not to be construed as an offer or solicitationforthe purchase or sale of any security or financialinstrument and in any jurisdiction where such offer or solicitation would be illegal.Such views and recommendations are not intended to provide personal investment advice and does not take into account thespecific investment objectives, financial situation and the particular needs of any specific person. Investors should give sufficientconsideration to their own particular circumstances, and fully understand and use the contents of this report, which should not beseen as the sole factor to rely on in making investment decisions. Huatai and the report’s authors shall under no circumstance beheld liable for any direct, indirect or consequential losses or damages arising from or in connection with the use or reliance of thisreport or its contents. Any form of written or verbal commitment to share the proceeds or losses of any securities investment shallbe regarded as null