塑造食品未来的趋势 - 2025年版

2025StateofthetrendsShapingthefutureoffood Discoverthetrendsbehindtheupcomingfoodrevolution Contents 36916253748566472Introduction ….…………………………………………….….……About DigitalFoodLab …………………………………….……….I - Why is FoodTech the future of food?…………………………..II - What are the megatrends?……………………………………..III - Sustainable ingredients .…………………..………..…………IV - The resilient farm.…………………………..……….……….…V - Food as medicine………….……………….….……………..…VI - Digital retail……………..……….………………….…………..VII - The smart supply chain..……………………………..………VIII - Food automation..…………………………………….….….. BE PART OF THE FUTUREDigitalFoodLabHELLO, WeareDigitalFoodLab,andwebringyouthisreporttoshareourvisionofthetrendsshapingthefutureoffood. DigitalFoodLab is aninsightandstrategyconsultancyon the future of food. 0.7B€Founded by two entrepreneurs, Jérémie and Matthieu, DigitalFoodLabworkswithleadingcompaniesto help themdefinetheirinnovationecosystemand set up the most efficientinnovationstrategiesto build the future of food. We bring to the table a unique blend of expertise, entrepreneurship, investmentmindset and corporate culture. It goes far beyond the experience of our teamas it leverages ourglobalnetworkofexperts. First of all, we thank you for reading this report. This is the sixth edition of our report on trends shaping thefuture of food. Each year, we gather all our knowledge on innovation all along the food value chain, from seedsto food products to grocery stores to health. Welcometothefutureoffood! Innovation is coming from researchers and large corporations and, above all, from startups. Indeed, theentrepreneurial mindset is more agile and enables more risky ventures. While the food industry was longregarded as not disruptive enough for venture capital investments, things have changed. Even in the currentcontext of tech investments decline, agriculture and food startups are getting heavily funded to reinvent how wegrow food, shop and cook it. From our analysis, we have identified31trendsshapingthefutureoffood.We havegroupedthemintosixmegatrends: the resilient farm, sustainable ingredients, food as medicine, the smart supply chain, digital retail,and food automation. Compared to last year’s edition, even if we added new trends that emerged during the year, the global evolutionis less dramatic than it was previously. This is a visible consequence of the current lack of appetite of investors(and somewhat of large companies) to invest in long-term and unproven trends.4 Trends shaping the future of Food -2025 While the rhythm of innovation is slowing down in many categories, it is not always a sign of an imminent endor an eventual bubble exploding. It is instead a rationalisation of some excesses and elsewhere a sign ofmaturity. New challenges, such as scaling up these new technologies at an affordable price, are appearing,but again, they are also proof that in most segments of the value chain, things are moving forward. Apipelinefullofinnovationtoleadthefoodrevolution Piece by piece, all the elements of the upcoming food revolution are taking shape. If we look at the bigpicture (precisely what we are trying to do with this report), it should lead us to a new stage where food is, atthe same time, healthier for humans, animals and the planet. DigitalFoodLab Insightandstrategyconsultingtohelpyoubepartofthefutureoffood DigitalFoodLab works with a broadarray of clients (food companies,retailers, banks, investors) on consultingmissions to help them:1 - explore innovation ecosystems2 - define their innovation strategy3 - identify the right partners and targets DigitalFoodLabOurterritoriesofexploration Innovationfromstartupstolargecorporations We look for innovation where it happens: startups, corporations,and research labs. Globalapproach Among our key indicators are regulation, funding, and newproducts. Welookforinnovationallovertheworld Through our network of partners, databases, and expertise, wecan source innovation globally. Some examples: alternative proteins, functional ingredients, agtech,decarbonisation, new brands, digital retail/restaurant, healthy ageing. WhatisFoodTech? DigitalFoodLab’s definition is: “FoodTechistheecosystemmadeupofalltheagrifoodentrepreneursandstartups(fromproductiontodistribution)innovatingintermsofproducts,distribution,marketingorbusinessmodel.” Foodservice:startups reinventing the hospitalityindustry. They improve the management of out-of-home businesses today. They also create theconditions for the restaurant of the future withrobotics and cloud kitchens. Supplychain:startups developingsolutions for the food supply chainand food retail industry, fromdigitalisation to automation. AgTech:startups disrupting agriculture. Theydevelop solutions to improve farming output andquality using drones, sensors and farmmanagement software. AgTechis also aboutnewfarm products, next-generation farms and urbanfarming. Delivery:startups developing servicesto order and deliver groceries andmeals. Consumertech: