2025 CMO理事会全球成员调查结果

2025 CMO COUNCILGLOBAL MEMBERSURVEY FINDINGS “An Enduring & Engaged Communityof Marketing Unity Worldwide” The CMO Council surveyed its global membership group in Q1 2025.Nearly 200 respondents took part in the online survey from all majorregional geographies. The vast majority held chief officer titles, as wellas SVP, VP and director of marketing. Nearly 40% represented B2Bcompanies, 24% B2C, and 36% hybrid. REASON FORJOINING LONGEVITY Nearly43 percentofthose surveyed have beenCMO Council members formore than five years. Access to CMO Councilreports and thoughtleadership content DISCOVERY Over40 percentofrespondents found out aboutthe CMO Council via eventinvites and another 35 percentwere eitherreferred by colleagues orconnected through thecouncil’sLinkedIn group. Professional developmentand peer networking CONTENT INTERESTS Top five most appealing categories of content produced by the CMO Council MARTECH &DIGITALTRANSFORMATION REVENUE& GROWTH LEADERSHIP &PROFESSIONALDEVELOPMENT BRANDADVERTISING DATAMANAGEMENT& INSIGHTS CONTENT SHARING 66 percentof members either frequentlyor occasionally share CMO Council researchand content with others. CONTENT VALUE 80 percentof members find CMOCouncil content very relevant or somewhatrelevant to their roles and responsibilities. WEBSITE FREQUENCY Nearly35 percentof members visit theCMO Council websitemonthlyand19% visitdaily or weekly. ONLINE ENGAGEMENT 83 percentof those surveyed say theyare active in the CMO Council’s LinkedIngroup andmore than 32% visit the LinkedIngroup daily or weekly. A further one in fivevisit it monthly. CMO COUNCIL REFERRAL MEMBER EXPERIENCE Word-of-mouth referral bymembers is strong with72 percentreporting they have recommended CMOCouncil membership to others once ormultiple times. 60 percentof currentmembers rate the overall value oftheir CMO Council membershipasexcellent or good. A third sayit is average. ABOUTCMO COUNCIL CONTACT DONOVAN NEALE-MAYExecutive Directordonovan@cmocouncil.org The Chief Marketing Officer (CMO) Council is the only global network ofexecutives specifically dedicated to high-level knowledge exchange, thoughtleadership and personal relationship building among senior corporatemarketing leaders and brand decision-makers across a wide range of globalindustries. The CMO Council's 16,000-plus members control approximately$1 trillion in aggregated annual marketing expenditures and run complex,distributed marketing and sales operations worldwide. In total, the CMOCouncil and its strategic interest communities include more than 65,000global executives in more than 110 countries covering multiple industries,segments and markets. For more information, visitwww.cmocouncil.org. BRYAN DEROSESenior Vice Presidentbderose@cmocouncil.org