为什么数据智能是价值创造的新领域

PrivateCapital KPLEr Dataintelligenceisthenewfrontierofvaluecreation AheadOfTheCurve HiltenPatelAlexandreCailleteauMarcusHoddinott REfiNINgDATAToUNLEASHITSVALUECREATIoNPoWER AheadOfTheCurveisacollectionofreportsinwhichOliverWymanPrivateCapitalteamsshareuniqueinsightsoninnovativetrends.Theobjectiveistoguideprivateequityclientsthroughtheinvestmentlandscapeandtopreparethemfortwistsandturns.InthiseditionHitenPatel,AlexandreCailleteau andMarcusHoddinottsharetheirperspectiveonthedataintelligencelandscapeanditsvaluedrivers. 3 foREWoRD byChrisMcMillan,HeadofOliverWymanPrivateCapitalEurope InFormulaOnemotorracing,headingintoacornerrepresentsthetimeofgreatest opportunityfordrivers,especiallyinthewet:gripisuncertain;drivers’linesaroundthebend differ;andeachcarperformsdifferentlyinbrakingandacceleration.Carefulpreparationandamarriageofdriverskillandteamworkcanmakeacriticaldifference. Thesameistrueinprivateequityinvesting.Itiscrucialtoprepareforinflectionincycles,toseearoundthecornertogetaheadoftrends,andtobacktherightplatformsandassets. AtOliverWyman,wecontinuetothinkaboutwherethenextbigopportunitiesmightlieinprivateequity.Someideaswewillreserve forourclients;otherswewillwriteaboutincombinationwithcompaniesthatpresentorillustrateopportunities. Thisarticleandtheinterviewthataccompaniesitaddresssomeofthelessobviousopportunitiesarisingfromdataintelligence.HitenPatel,spokewithFrançoisCazor,CEOandco-founderofKpler,aleadingproviderofreal-timedataandintelligenceacrosscommodities andshipping,whoseapproachtodatamanagementhassetnewmarketstandards. 4 INDUSTRYTREND INDUSTRYCONTEXTANDMAINTREND NearlytwodecadesaftermathematicianCliveHumbysaidthatdataisthe"newoil,"it’sturnedintoabigbusiness.Theevidentconnotationofthe2006statementwasthatdataishighlyvaluable,somethingreflectedinitsincreasinglycentralroleinoureverydaylifeandthehighlyattractivevaluationsdataprovidersattract—multiplesofaround10timesrevenue,doublingfromfivetimesin2015.Thesecondarymeaningwasthat,likecrudeoil,dataneedstoberefinedinordertoextractitsfullvalue.Thisrealizationhasledto adoublingofthenumberofdatascientistroleseveryfourorfiveyearssincethe1990s. Wheretheanalogybreaksdownisaroundthefinitenatureofoilincontrasttotheseeminglyinfinitenatureofdata.Datavolumesareroughlydoublingeverythreeyears,drivenbyourincreasingabilitytocapture,store,andmanagedataatlowercosts.Ifallthecurrentdata intheworldwassplitequallyamongtheworld'spopulation,eachpersonwouldhave300timesasmuchinformationaswouldhavepreviouslybeenhousedintheLibraryofAlexandria,oncethehomeofallhumanknowledge.Asaresult,previouslyunobservableandunquantifiableparametersnowformthebasisofdecisionmakinginapplicationsrangingfromcapitalmarketstoself-driving(thatis,data-driven)cars.Thepublicisalsobecomingincreasingly"datanative,"drivenbynaturaldemographicchangesandtherealizationofthepowerofdataindisputes. SEEINGAHEADOFTHECURVE Theabove,indisputablestatementscapturethehigh-levelevolutionofthedatamarket,butweexpectthewinnersinthemarketofthefuturetodeliverthefollowing: Fromabundancetotrust Whilethedataexplosionhasusheredinaneweraofdecisionmaking,concernshaveshiftedfromwhetheritisquantifiedtowhetheritcanbetrustedandverified.GenerativeAIis onlyfuelingthismistrust,withcomplexcontentgenerationnowcommoditizedandpoorlysourced:AI-generateddatanowlessdistinguishablefromverifiedsources.Thisneedfortrustisincreasingly"tablestakes"forthe$250billiondatamarket,withahostofsupportinginfrastructurenowdedicatedtodatavalidityonboththedata-providerandusersides. Fromsiloestoconnections AscorrectlypredictedbyCliveHumby,datainitsraworwholesaleformisrelativelylimitedinutility,anditneedstoberefinedandcombinedforitstruepotentialtoberealized.Usershistoricallyspenttimeenrichingwholesaledatawithothersources,siftingthroughitfortherequiredinsightsandextractingitandputtingitintheirworkflows.So,while"data1.0"wastheageofwholesaleandabundance,"data2.0"istheageofconnection—theconnectionofmultipleandoftenseeminglyunrelateddatasetstoderiveaction-alignedinsights. Fromproductstosolutions Providersindata1.0representedthepioneersbutwonshareoftenthroughbruteforce,collectingthewidestportfolioofdataassetsbeforeadoptingamantraof"createonce,selltoasmanyusersaspossible."Incontrast,data2.0providersoftenworkbackwards,startingfromachroniccustomerpainpointwithahighreturnoninvestmentbeforethencuratingtheirproprietarydatawiththatofthirdpartiestobuildhighlyvaluablederiveddatasets. Theseprovidersrecognizethatvalueistrulyintheeyeofthebeholderanddrivennotbysinglestandalonedatapointsbutthecarefulcurationofmultipledatasets. Fromdecisionstoactions AroundthetimethatCliveHumbymadehisfamousquipaboutdata,theinvestorAndreessenHorowitzmadeasimilarlyviralcommentthat"softwareiseatingtheworld."Whilethedataexplosionpromisedbetterdecisionmaking,softwareofferedautomationofmanual,time-consumingactivities.Thetwohottopicswereoftenmentionedin thesamebreathbuthavehistoricallybeentreatedasdistinct.However,thatischanging,withimprovedmachine-to-machineinterfaces(forexample,APIs)mergingthetwoworldsanddelivering