2025年产品内容体验：导航购物者需求、健康优先事项和新兴技术

Navigating Shopper Needs, WellnessPriorities, and Emerging Technologies Welcome to the2025 ProductContentExperience The global consumer market remains in flux, shaped by the aftershocks of socioeconomic disruptions.Lingering economic uncertainty has heightened shopper focus on value and financial stability, even asinflation slows. The demand for essential goods, coupled with a cautious approach to discretionary spending, highlights alandscape where shoppers areprioritizing necessity overindulgence. Beyond economic factors, shoppers are also redefining their priorities. Health and wellness have takencenterstage, with consumers demanding greater transparency and better access to products that alignwith their personal values and health goals. Meanwhile, the rise of omnichannel retail continues to blur thelines between physical and digital shopping, pushing brands and retailers to deliver seamless, connectedexperiences across platforms. Emerging technologies are reshaping convenience, with quick commerce and third-party apps gainingtraction for their ability to deliver speed and personalization. At the same time, the growing influence ofsocial media as a shopping channel is revolutionizing how consumers discover, evaluate, and purchaseproducts. To thrive in this dynamic landscape, brands and retailers must embrace innovation whilemeeting the evolving needs of health-conscious, value-driven, and tech-savvy shoppers. Marsha McGraw, Global Head of Partnerships and Verticals Contents Expanding Omnichannel Landscape in 2025 Bridging the gap : The Connected Shopper in 2025 Shopper Priorities andFinancial Challengesin 20251 In 2025, rising food costs and inflation remain central to theshopper experience, significantly influencing purchasingbehavioracross all FMCG categories. As consumers contend with higher grocery bills, pricesensitivity drives shifts toward private label options, discountstores, and value-centric decision-making. Simultaneously,inflation impacts categories differently, with discretionarygoods like confectionery and pet food experiencing sharperprice increases compared to essential items such ashealthcare products and fresh food. For both retailers and brands, these trends underscore thecritical importance of aligning product offerings, pricingstrategies, and content transparency to address evolvingconsumer needs and expectations. By understanding thesedynamics, businesses can better position themselves to fostershopper loyalty in a challenging economic environment. Rising Food Costs Rising food costs continue to affect shoppers as we start2025withretailers and brands continuing to battle rising inflation, supplychain disruption and fluctuating prices. Despite an overall decline in global inflation, shoppers are stillspending17% more than they were for the same goods in 2022. Purchasing power hasn’t fully recovered yet formost global shoppers. This rising food cost translates to increased price sensitivityamongst shoppers with higher grocery bills, resulting in a shifttoward private label and discount stores with value at the heart ofpurchasing decisions. We can expect shoppers to continue to focus on consciousspending in 2025 as they continue to balance competing lifepriorities. As these costs continue to rise, collaboration between retailers andbrands will be essential to navigate economic pressures whileinnovating to meet evolving shopper expectations. Inflation around the store With rising food prices so prevalent in the shopper mind,it isimportant to examine where across the store inflation is risingand where it is lifting. The data underscores a clear trend: categories perceived asdiscretionary or non-essential, such asHome Care,Confectionery & Snacks, andPet Food, are experiencingthe highest inflation. This may reflect increased productionand supply chain costs passed on to consumers. In contrast, essential goods likeFood Perishables,FrozenFood, andHealth Careexhibit more moderate priceincreases, likely due to sustained demand and tightercompetition. In categories that are seeing noticeable inflation, shoppersmay be more selective, prioritizing brands that align with theirvalues. Here is where good omnichannel product content isessential toset a brand apart, providing shoppers with clearinformation on product benefits, unique features and valuepropositions that justify higher prices. Pet Foodproducts for example may highlight premiumingredients, health benefits or sustainability practices tofurther connect with shoppers. As shoppers navigate inflation and shifting priorities, brandsmust optimize product content to address value,transparency, and convenience across omnichannelplatforms. Spending Intentions for 2025 Spending Intentions for the next 12 months Net Change in spending (pt. change) Despite inflation and rising food costs, shoppers are looking to spend more incertain priority categories in 2025. This data indicates ‘share of wallet’ basedon what shopper