2024年中国展览业年度报告

Sponsor China Council for the Promotion of International Trade Editor Department of Exhibition Management of the CCPIT (Office of International ExhibitionsBureau and World Expo Affairs) Academy of China Council for the Promotion of International Trade Operational Supporter Beijing Zhongzhan Xinhe Data Service Co., Ltd. Editorial Committee Director: Li QingshuangVice Chairperson, China Council for the Promotion of International Trade Executive Directors: Wu ShengrongDirector General, Department of Exhibition Management of the CCPIT (Office ofInternational Exhibitions Bureau and World Expo Affairs)Zhao PingDirector General, Academy of China Council for the Promotion of International Trade Deputy Directors: Shu Huan Deputy Director General, Department of Exhibition Management of the CCPIT (Office ofInternational Exhibitions Bureau and World Expo Affairs) Yan Chenhui Deputy Director General, Department of Exhibition Management of the CCPIT (Office ofInternational Exhibitions Bureau and World Expo Affairs) Project Coordinators Zhang Shujing, Zhang Bo, Sun Yang, Luan Qingang, Huang Jia, Han Jianbing, Fang Shuo Writers Zhang Jixing, Li Shilong, Wang Fenglong, Yuan Hang, Tian Kangming, Xu Haiyue,Niu Yurou Special Thanks Yu Hua, Xu Zhongwei, Liu Jiajun 2024 is a crucial year for reaching the goals set out in the 14th Five-Year Plan. Overall,China’s national economy has maintained stability with steady progress. The country hassteadily cultivated new quality productive forces and continuously deepened its reform andopening-up. Solid advancements have been made in Chinese modernization, which hascontributed to a trend of steady development in the exhibition industry. As an integral part of the modern industrial system, the exhibition industry serves as avital platform for fostering higher-standard opening up, advancing Chinese modernizationcomprehensively, and promoting high-quality economic development. In 2024, new qualityproductive forces have emerged as a key driver for the high-quality development of China’sexhibition industry. Local governments at all levels view the exhibition sector as an importantlever for economic growth. Foreign-invested enterprises have maintained confidence in theChinese market, and major international expositions like the China International Import Expo(CIIE) and the China International Supply Chain Expo (CISCE) have served as importantplatforms for advancing China’s high-standard opening up. Businesses have intensified theirefforts and increased the frequency of participating in and organizing exhibitions abroad,making significant contributions to stabilizing foreign trade and optimizing its structure. Since 2005, the China Council for the Promotion of International Trade (CCPIT) hasreleased theAnnual Report on China’s Exhibition Industry, analyzing the annual trends andcharacteristics of the exhibition industry. The report has garnered wide recognition bothdomestically and internationally, offering valuable references and guidance for the industry.Under the commission of the Department of Exhibition Management of the CCPIT (Office ofInternational Exhibitions Bureau and World Expo Affairs), the CCPIT Academy has produced theAnnual Report on China’s Exhibition Industry 2024. The report studies economic and tradeexhibitions held in professional venues with an area of more than 2,000 square meters1. The dataprimarily comes from the local trade promotion councils and the China International ExhibitionCenter’s (CIEC) exhibition database. For overseas exhibitions, the report covers projects approvedby the CCPIT and have been actually executed, with data derived from the CCPIT’s OverseasExhibition Approval Management System. Through in-depth research, data analysis, policyresearch, and expert discussions, we have thoroughly examined the development environment,general characteristics, domestic and overseas exhibition developments, and exhibition venuemarkets of China’s exhibition industry in 2024. We have also provided a comprehensive analysisof the status of China’s exhibition industry in 2024 and its future outlook for 2025. 01 Chapter 1 Analysis of the Development Environment ofChina’s Exhibition Industry in 2024 I. New quality productive forces leading to high-quality development ofChina’s exhibition industry/078II. Governments viewing the exhibition industry as a vital lever foreconomic development/079III. Easier travel for foreign nationals to China making the exhibitionindustry more international/084IV.Foreign-invested enterprises (FIEs) continuing to see opportunities inthe Chinese market/087 02 Chapter 2 General Characteristics of China’s ExhibitionIndustry in 2024 I.Steady growth and positive momentum in China’s exhibition industry/090II.New quality productive forces as a hot exhibition theme for the year/091III.Acceleration of market-oriented transformation of China’s exhibitionindustry/092 IV.Rising level of internationalization in China’s exhibit