EverQuote Inc. - 2024年度报告

2024 Annual Report Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.YesNoIndicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.YesNoIndicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during thepreceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YesNo Non-accelerated filer reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect thecorrection of an error to previously issued financial statements. Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).YesNo Based on the closing price of the registrant’s Class A common stock on the last business day of the registrant’s most recently completed second fiscal quarter, which wasJune 30, 2024, the aggregate market value of its Class A common stock and Class B common stock (based on a closing price of $20.86 per share on June 28, 2024 as reported onthe Nasdaq Global Market) held by non-affiliates was approximately $543.5 million. As of January 31, 2025, the registrant had 32,119,686 shares of Class A common stock, $0.001 par value per share, issued and outstanding and 3,604,278 shares of Class Bcommon stock, $0.001 par value per share, issued and outstanding. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s Proxy Statement for its 2025 Annual Meeting of Stockholders, which the registrant intends to file with the Securities and Exchange Commissionnot later than 120 days after the registrant’s fiscal year ended December 31, 2024, are incorporated by reference into Part III of this Annual Report on Form 10-K. EverQuote, Inc.Table of Contents PART I Item 1.Business ...................................................................................................................................................4Item 1A.Risk Factors .............................................................................................................................................10Item 1B.Unresolved Staff Comments....................................................................................................................23Item 1C.Cybersecurity ...........................................................................................................................................24Item 2.Properties .................................................................................................................................................24Item 3.Legal Proceedings....................................................................................................................................24 PART II Item 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases ofEquity Securities ......................................................................................................................................25Item 6.Reserved...................................................................................................................................................26Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations..................27Item 7A.Quantitative and Qualitative Disclosures About Market Risk.................................................................38Item 8.Financial Statements and Supplementary Data .......................................................................................39Item 9.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.................66 PART III Item 10.Directors, Executive Officers and Corporate Governance ......................................................................67Item 11.Executive Compensation .........................................................................................................................67Item 12.Security Ownership of Certain Beneficial Owners and Management and Related StockholderMatters .....................................................................................................................................................67 PART IV Item 15.Exhibits, Financial Statement Schedules ...............................................................................