华润啤酒年报2024

Embracing a New Worldof Excellence三十而立我們更美好 年 報ANNUAL REPORT2024 三十而立Celebrating 我們更美好 Embracing a New Worldof Excellence ɚ ཧ ɚ̬ ϋ ݊ശ ᆗ ਭৢ ೯ ࢝ዝ ೻ ʕ ฽ Ո Ԣ ೻ ຦จ່ٙ ɓ ϋ d͉ 公 司 ڎԸ ə˜ ɧ ɤ Ͼͭ ™ٙࠠࠅࣛ Ս f ί வ ɧ ɤ ϋ๋ٙ ˜ d ശ ᆗ ਭৢ ֐ ୞ ܵ٢ഹ ௴ อ ၚ ग़ d ੽ ᓨ ජ˜͂ ৎ ߠ̍̈ ೯ ™Ԑ Σ Ό ਷ d ϓ̌ ί ਭৢ Бุ ʕ ߉ఖ Ͼ̈ dڐϋһආɝʕ਷ͣৢ̹ ఙd࿴ܔ˜ਭৢ+ 2024 marked a significant milestone for CR Beer as the Companycelebrated its 30th anniversary. Over these three decades, CRBeer has consistently upheld a spirit of innovation, expandingfrom “packing its bag and setting off” in Shenyang to reachingthe entire nation. It has successfully distinguished itself as astandout player in the beer industry and, in recent years,has entered the Chinese baijiu market, constructing itsunique dual empowerment model of “beer + baijiu”. TheCompany is dedicated to realizing its corporate visionof “becoming the leader of the new world of the beerindustry” and “the explorer of the new world of thebaijiu industry”. In 2024, this pivotal year of buildingon the past and paving the way for the future, CRBeer successfully held a series of 30th anniversarycelebration events. This annual report uses thenewly completed Snow Building and BREWTOWNas its backdrop, showcasing the journey of ageneration of employees of Snow Beer, who,with a spirit of courage, have left their footprintsacross the country over the past thirty years.At the Snow Building, this symbolic meetingpoint, a new generation of employees ofSnow Beer is “packing its bag and setting offagain” and striding towards a broader andbrighter future. 設計、印刷及製作:智盛財經媒體有限公司Design, Printing & Production:GenNex Financial Media Limitedwww.gennexfm.com 關於本集團| ABOUT THE GROUP Company Profile and Group Structure公司簡介及集團架構4 Major Figures in 2024二零二四年主要數字5 Major Events in 2024二零二四年大事記6 Awards and Recognition in 2024二零二四年獎項及榮譽12 Financial Highlights財務概要16 Analysis of Turnover andEarnings before Interest and Taxation營業額及未計利息及稅項前盈利分析表18 致我們的股東| TO OUR SHAREHOLDERS22 Statement from the Chairman of the BoardManagement Discussion and AnalysisGeographical Distribution of BreweriesInvestor Relations董事會主席報告管理層討論與分析啤酒廠房地區分佈投資者關係22303738 44 企業管治| CORPORATE GOVERNANCE Corporate Risk Management企業風險管理59 Environmental, Social andGovernance Report環境、社會及管治報告64 Corporate Governance Report企業管治報告235 Directors’ Report董事會報告266 財務報告| FINANCIAL STATEMENTS Independent Auditor’s ReportConsolidated Statement of Profit and Loss AccountConsolidated Statement of Comprehensive IncomeConsolidated Balance SheetConsolidated Cash Flow StatementConsolidated Statement of Changes in EquityNotes to the Consolidated Financial StatementsFive-Year Financial SummaryCorporate InformationInformation for Investors獨立核數師報告綜合損益表綜合全面收益表綜合資產負債表綜合現金流量表綜合股東權益變動表綜合財務報告附註五年財務資料摘要公司資料投資者資料308315316317319321322402403404 Company Profile and Group Structure公 司 簡 介 及 集 團 架 構 華 潤 啤 酒（ 控 股 ）有 限 公 司 CHINA RESOURCES BEER (HOLDINGS)COMPANY LIMITED 華 潤 啤 酒（ 控 股 ）有 限 公 司（「 本 公 司 」或「華潤啤酒」，連同其附屬公司，統稱「本集 團 」）於 香 港 聯 合 交 易 所 有 限 公 司 掛 牌（股份代號︰291（港幣櫃台）及80291（人民 幣 櫃 台 ））， 為 恒 生 指 數 成 分 股 之 一 ，是 華 潤（ 集 團 ）有 限 公 司（「 華 潤 集 團 」）屬下的酒類上市公司，專營生產、銷售及分銷酒類產品。 China Resources Beer (Holdings) Company Limited (the “Company”or “CR Beer”, together with its subsidiaries, the “Group”), listed onThe Stock Exchange of Hong Kong Limited (stock codes: 291 (HKDcounter) and 80291 (RMB counter)), is one of the constituent stocksof the Hang Seng Index and an alcoholic beverage listed subsidiarycompany of China Resources (Holdings) Company Limited (“CRH”).The Group focuses on the manufacturing, sales and distribution ofalcoholic beverages. 作為華潤集團的一份子，我們矢志與消費者、股東、員工和商業夥伴一起引領商業進步，共創美好生活，成為大眾信賴和喜愛的酒類企業。 As a member of CRH, we are dedicated to leading the businessprogress and building a better life together with our consumers,shareholders, staff and business partners, and make the Group atrusted and beloved alcoholic beverage enterprise. 2024Major Figures in主 要 數 字 +372.1% 2024Major Events大 事 記 里 程 碑|MILESTONE 本集團開展慶祝華潤啤酒成立30週年系列活動，總結30年發展經驗，致敬30年發展成就。活動包括： The Group launched a series of events to celebrate CRBeer’s 30th anniversary, summarising three decades ofdevelopment and paying tribute to its achievements.These events included: •發佈30週年獻禮片（五集）、宣傳片，多角度串聯和呈現30年的發展歷程和奮鬥精神。 The release of a five-episode 30th anniversary tributefilm and a promotional video, showcasing CR Beer’s30-year journey and pioneering spirit from multipleperspectives. •舉 辦 重 走 雪 花 路 活 動（ 六 站 ）， 與 老 領 導 重 溫 過往的記憶與榮光。 •舉 辦 啤 酒 小 鎮 開 業 儀 式 、 雪 花 大 廈 落 成 儀 式 、30週年榮譽盛典，共慶30年盛典美好時刻。 The “Retracing CR Snow’s Road” activity (six stops),allowing former senior management to revisit pastmemories and accomplishments. The opening ceremony of BREWTOWN, thecompletion ceremony of Snow Building, and the30th Anniversary Honour Ceremony to celebrate thismomentous occasion. •舉辦30週年檔案展、藝術巡展（三站），回顧30年的輝煌發展歷程和成就。 A 30th Anniversary Archives Exhibition and a three-stop Art Tour, reviewing CR Beer’s 30 years ofdevelopment and achievements. •開發30年智慧叢書（