BMW集团手册

BERND KÖRBERSENIOR VICE PRESIDENT BRAND AND PRODUCT MANAGEMENT, CONNECTED COMPANY.DR. LARISSA HUISGENVICE PRESIDENT BRAND PORTFOLIO STRATEGY, MARKET RESEARCH, COMPETITION July 2024. STRONG BRANDS BUILD ON TRUST IN… …AND DELIVERING ON A CLEAR PROMISE AND CUSTOMER BENEFIT.THE BMW GROUP DELIVERS ON THAT WITH FOUR STRONG BRANDS. OUR BRANDS ARE STRONG ASSETS. THEY HAVE TO BE PRESERVED ANDTRANSFORMED AT THE SAME TIME. UNIQUE PREMIUM / LUXURY BRANDS……THAT ARE DIFFERENTIATED & RELEVANT BRAND PORTFOLIO STRATEGY ENSURES… … OUR BRAND PORTFOLIO AS A WHOLE ISMORE THAN THE SUM OF ITS BRANDS UpliftingLives InspiringGreatness Freude Clear profiling of each individual brand and sub-brand. Leading the way for all brand contact pointsalong the customer journey. Long-term positioning of the BMW Groupbrands and sub-brands considering theBMW Group strategy as well as externaltrends, values and social developments. LET‘S FOCUS ON THE BMW BRAND. WE HAVE A STRONG, EMOTIONAL AND HUMAN BRAND CORE… FREUDE …AND “FREUDE” IS ALSO IN OUR BRAND THEME, FOR 60 YEARS. WE ARE AMONG THE TOP 10 BRANDS IN THE WORLD. WE ARE PERCEIVED AS A PLAYER WITH A CLEAR STRATEGY. WE ARE WELL POSITIONED WITH OUR CURRENT AND FUTURE PORTFOLIO. WE LEAD THE PREMIUM SEGMENT AND WE PERFORM ACROSS SEGMENTS ANDDRIVETRAINS. FLEXIBILITY PAYS OFF IN VOLATILE MARKETS. 1,096,486Delivered BMW vehicles in 1stHY 2024 179,557Delivered BMW BEVs in 1stHY 2024 OUR AIM IS TO STRENGTHEN OUR BRAND CORE AND INCREASE TWO STRATEGICFIELDS – TO PROVIDE THE BASE FOR PROFITABLE GROWTH. WE FOCUS ON EXISTING STRONG GKL AND NEW HIGH POTENTIAL SEGMENTS ASWELL AS ON THE HNWI AS AN INCREASING GLOBAL TARGET GROUP. HIGH-NET-WORTH INDIVIDUALS (HNWI) individuals with a net worth of $1 million or more OUR ROAD TO EXCLUSIVITY IS BASED ON ATTENTION TO EVERY DETAIL, MINDFULMOMENTS AND CAREFUL SELECTION OF THE RIGHT PARTNERS… DEDICATION Cooperate with selected partners to beat the places where the HNWI are. Mindful moments that address all sensesin exclusive locations. …AND TAILORED TO THE REGIONAL NEEDS, INTERESTS AND MARKET TRENDS. WITH A VARIETY OF EXCLUSIVE PRODUCT MEASURES WE ADDRESS THE EXTERIORAND INTERIOR REFINEMENT. CRAFTING CAPTIVATING EXPERIENCES, TRANSFORMING BUSINESS, ANDELEVATING CUSTOMER CONNECTIONS. OUR ROAD TO TECH-MAGIC IS BASED ON BEING AT THE RIGHT PLACES, PARTNERWITH THE BEST AND PROVIDE HOLISTIC DIGITAL EXPERIENCES... …TAILORED TO THE REGIONAL NEEDS, INTERESTS AND MARKET TRENDS. WITH OUR CURRENT AND FUTURE DIGITAL PRODUCTS AND SERVICES WE DELIVERTECH-MAGIC WITH HUMAN-CENTRICITY. TO ADDRESS YOUNG TARGET GROUPS WE ALSO ENSURE AN AUTHENTIC BRANDPRESENCE ON SOCIAL CHANNELS. OUR ROAD TO FREUDE IS BASED ON STRENGTHENING OUR BRAND IMAGE WITHAUTHENTICITY, INSIGHTS INTO OUR FUTURE AND UNIQUENESS. CONSUMPTIONANDEMISSION DATA. BMW R 1300 GS. BMW i5 Limousine. Energy consumption in kWh/100km WLTP (combined): 18.9 – 18.8CO2-emissions in g/km: 0CO2-Class: A Fuel consumption in l/100km (WMTC): 4.8CO2-emissions in g/km: 110 CO2-Class: G BMW i7 M70 xDrive. MINI Aceman.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G Energy consumption in kWh/100km WLTP (combined): 23.7CO2-emissions in g/km: 0CO2-Class: A BMW Z4.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G BMW 4 Series Convertible.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G CONSUMPTIONANDEMISSION DATA. BMW 4 Series Coupé.Fuel consumption in l/100km WLTP (combined): 10.4 – 10.3CO2-emissions in g/km: 235 – 233CO2-Class: G BMW M4 Coupé.Fuel consumption in l/100km WLTP (combined): 10.2CO2-emissions in g/km: 189 – 175CO2-Class: G – F BMW 4 Series Gran Coupé.Fuel consumption in l/100km WMTC: 4.9CO2-emissions in g/km: 113CO2-Class: G – F BMW 5 Series TouringFuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G BMW M4 Convertible.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G BMW M4 CS. Fuel consumption in l/100km WLTP (combined): 10.2CO2-emissions in g/km: 232CO2-Class: G CONSUMPTIONANDEMISSION DATA. BMW M3 Touring.Fuel consumption in l/100km WLTP (combined): 10.4 – 10.3CO2-emissions in g/km: 235 – 233CO2-Class: G BMW 1 Series Hatch.Fuel consumption in l/100km WLTP (combined): 8.3 – 7.7CO2-emissions in g/km: 189 – 175CO2-Class: G – F BMW M3.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G BMW X3.Fuel consumption in l/100km WMTC: 4.9CO2-emissions in g/km: 113CO2-Class: G – F BMW M5.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G BMW M2.Fuel consumption in l/100km WLTP (combined): 9.8 – 9.6CO2-emissions in g/km: 223 – 218CO2-Class: G CONSUMPTIONANDEMISSION DATA. BMW i5 eDrive40.Energy consumption in kWh/100km WLTP (combined): 16.3CO2-emissions